Wikimedia Brasil/Plan of Activities 2026
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Plan of Activities |
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Wikimedia Brasil (WMB) is a Brazilian non-profit association affiliated to the Wikimedia Foundation. Founded in 2013, WMB seeks, among other goals: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem. We present the following plan for 2026 in order to fulfill our mission.
Main Deliverables
Main deliverables are identity-shaping initiatives of Wikimedia Brasil for this year, typically associated with more profound learning processes. In each one of these initiatives, we have set success measures.
Success measures for main deliverables include, not exhaustively:
- Funding opportunities;
- Brand strengthening;
- Experimentation and learning;
- Long-term community capacity building;
- Under-represented knowledge focus;
- Impact topic framing;
- Guided by high levels of accessibility;
- Promotion of open source and science; and
- Promotion of information quality on the internet.
Main deliverables will be clearly associated with Sustainable Development Goals whenever this association is possible.
From the perspective of the community, a key motivation is to foster a sense of belonging and collective impact within our affiliate. Our understanding is that volunteers seek meaningful, collaborative work rather than just a leisure activity, so we have designed activities that boost engagement and volunteer recognition, while aligning with making Wikimedia more accessible to new audiences. A mechanism for this is to anticipate communication and promote informative content for community engagement.
Moreover, we aim to align our key deliverables with sustainable processes and networks. These deliverables are reviewed annually and often evolve into continuing projects. While it can be challenging to quantify network-based metrics in the short term, we anticipate that our main deliverables will foster thematic and local networks that support Wikimedia initiatives in the chosen region or topic in a mid-term and long-term horizon, and they are designed for this lasting impact. A mechanism for continuing engagement is to direct micro-funding opportunities to regions and topics we have worked with.
Wiki Loves Minas Gerais
Wiki Loves Minas Gerais is inspired by the success of previous Wiki Loves campaigns, aiming to spotlight the diverse cultural, historical, and natural wealth of Minas Gerais on Wikimedia projects. This initiative encompasses a strategic array of activities designed to foster community engagement, expand content about Minas Gerais with a methodology in which content gaps and relevant local knowledge are participatorily identified, and forge collaborative partnerships with local institutions and audiences, especially coming from educational contexts and underrepresented communities. These efforts are dedicated to enriching Wikimedia's knowledge base while encouraging broader participation in documenting Minas Gerais' unique contributions to Brazil's cultural heritage and in empowering its diverse communities. We are particularly interested in local-based activities with accessible editing, thus mostly relying on mobile contributing.
The success of Wiki Loves Minas Gerais depends on cultivating a sustainable open knowledge community within Minas Gerais and addressing content gaps on Wikimedia platforms.
- Responsibility: Community
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wiki Loves Minas Gerais Success Criteria 2026 | |
|---|---|
| Enriching contributions to Open Knowledge through contextualized initiatives. | |
| What we aim to achieve within Wiki Loves Minas Gerais by the end of 2026: | How we will measure the success of Wiki Loves Minas Gerais: |
| Increase the engagement of volunteers in Minas Gerais. | Promote or support Wikimedia community activities in at least two cities in Minas Gerais. |
| Organize at least one Wikimedia event in Minas Gerais. | |
| Improve information about Minas Gerais on Wikimedia projects. | Implement a wikicontest about Minas Gerais. |
| Promote or support activities to improve open images from Minas Gerais. | |
| Establish partnerships for content donation with institutions in Minas Gerais. | |
Wikimedia Contributor Retention Program
The Wikimedia Contributor Retention Program seeks to strengthen and sustain engagement within Wikimedia projects by supporting new and periodic users, administrators, contributors with advanced rights, and campaign participants. It builds on concrete practices already tested by the community, such as mentorship initiatives, workshops, and campaign follow-up activities, to ensure that contributors stay motivated and connected. The program also recognizes the importance of care and recognition for experienced contributors to avoid burnout and foster leadership renewal.
Success in the Wikimedia Contributor Retention Program depends on our ability to create structured opportunities for continuous engagement, providing concrete pathways for contributors to grow and remain active in the Wikimedia movement.
- Responsibility: Community
- Main strategy alignment: Foster sustainability and equity in the Wikimedia community in Brazil
| Wikimedia Contributor Retention Success Criteria 2026 | |
|---|---|
| Strengthening Contributor Engagement and Long-Term Participation | |
| What we aim to achieve within Wikimedia Contributor Retention by the end of 2026: | How we will measure the success of Wikimedia Contributor Retention: |
| Support and retain new users beyond their first contributions. | Establish a mentorship program on the Portuguese Wikipedia, pairing at least 10 newcomers with experienced editors. |
| Develop an onboarding resource for a Wikimedia project in Portuguese. | |
| Organize at least six online office-hour sessions to welcome new users. | |
| Strengthen community health and sustainability | Produce a well-being resource (short guide + webinar) on handling conflicts, moderation stress, and preventing burnout. |
| Set up a meeting focusing on administrators and advanced rights holders. | |
| Implement community engagement processes and methodologies | Build and maintain a campaign participant database to invite at least 300 people to subsequent activities throughout the year. |
| Develop and launch a personal dashboard to strengthen identity and belonging into one of our major annual campaigns. | |
Information Integrity on Climate Change
The Information Integrity on Climate Change project brings together Wikimedia affiliates and communities from across Latin America to strengthen the quality of knowledge on weather and extreme climate events. The initiative focuses on both structured data and free knowledge platforms: refining data models on Wikidata, and assessing the accuracy and coverage of information in the English, Spanish, and Portuguese Wikipedias. By addressing information gaps and enhancing reliability, the project seeks to empower communities with trustworthy climate knowledge and contribute to the global effort against climate misinformation.
The success of Information Integrity on Climate Change depends on our ability to produce a replicable data modeling framework in Wikidata for weather and extreme climate events, fostering interoperability and data integrity on climate-related information. A second measure of success is improving the information available on the Portuguese, Spanish, and English Wikipedias on this topic, equipping global communities to use Wikimedia projects as a resource in service of information integrity and the fight against misinformation about climate events.
- Responsibility: Community
- Main strategy alignment: Promote knowledge equity
| Information Integrity on Climate Change Success Criteria | |
|---|---|
| Enhancing the quality and integrity of climate change data in Wikimedia projects. | |
| What we aim to achieve within Information Integrity on Climate Change by the end of 2026 | How we will measure the success of Information Integrity on Climate Change |
| Increase engagement and visibility of climate content | At least one event in Brazil |
| Support at least 6 events on the Latin America and the Caribbean | |
| At least one multilingual resource on how to model climate data on Wikidata | |
| One visual report analysing the articles on different Wikipedias on the topic | |
| At least one campaign | |
Wikimedia in University
The Wikimedia in University project aims to bring Wikimedia closer to the academic ecosystem in Brazil by strengthening partnerships with higher education institutions and professors. By equipping professors and researchers with training, resources, and mentorship, the project will empower them to integrate Wikimedia into their academic courses and students' curriculum. It also aims to increase the diversity of educational programs across different regions and disciplines and enhance the visibility of academic knowledge within Wikimedia platforms.
Success in the Wikimedia in University program depends on our ability to establish sustainable academic partnerships that integrate Wikimedia into curricula and research, enabling long-term professor engagement while diversifying the knowledge available on Wikimedia platforms.
- Responsibility: Education and Scientific Dissemination
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wikimedia in University Success Criteria 2026 | |
|---|---|
| Expanding Wikimedia Education Programs in Brazilian Universities | |
| What we aim to achieve within Wikimedia in University by the end of 2026: | How we will measure the success of Wikimedia in University: |
| Diversify and expand the number of universities with active Wikimedia education programs. | Engage at least 10 universities across different Brazilian regions in the program. |
| Train and support at least 30 professors or researchers to integrate Wikimedia into their teaching or research. | |
| Reach a minimum of 150 students contributing to Wikimedia projects through university courses. | |
| Foster long-term integration of Wikimedia into academic practices. | Increase academic contributions to Wikimedia platforms, strengthening knowledge equity. |
| Improve or create at least 500 Wikipedia articles with student or faculty contributions. | |
| Revitalize documentation, accessibility, and engagement for Education Programs | Complete a full redesign of the Wikipédia na Universidade portal page on Wikipedia in Portuguese, ensuring clear navigation and updated layout. |
| Consolidate educational metrics and details to improve impact assessment. | |
| Launch a communication campaign to share the updated portal with universities and professors. | |
A Wikimedia no Brasil: o poder e os desafios do conhecimento livre
A Wikimedia no Brasil: o poder e os desafios do conhecimento livre aims to document and reflect on the evolution of the Wikimedia Movement in Brazil, with an emphasis on programmatic activities and their dialogue with global trends. Initiated in 2024, the process has engaged dozens of Wikimedians and partners and will reach in 2026 a stage of engagement and consolidation with the launching of the actual publication, focused on disseminating debates and issues that surround Wikimedia and free knowledge nationally.
Success in the project depends on its capacity to foster critical reflection, ensure broad access to the content produced, and consolidate Wikimedia in Brazil as a reference point in debates on open knowledge with the publication.
- Responsibility: Education and Scientific Dissemination
- Main strategy alignment: Promote knowledge equity
| A Wikimedia no Brasil: o poder e os desafios do conhecimento livre Success Criteria 2026 | |
|---|---|
| Disseminating the publication and fostering critical reflection | |
| What we aim to achieve within A Wikimedia no Brasil: o poder e os desafios do conhecimento livre by the end of 2026: | How we will measure the success of A Wikimedia no Brasil: o poder e os desafios do conhecimento livre: |
| Ensure the launch of the publication reaches diverse audiences and establishes Wikimedia in Brazil as a reference for free knowledge debates. | Organize launching events with at least 100 participants from academia, civil society, and cultural institutions. |
| Produce at least one press release and secure at least five media mentions (newspapers, online portals, radio, podcasts). | |
| Reproduce the publication on Wikisource for visibility. | |
| Create a dedicated landing page with downloadable versions and background information. | |
| Present the publication in at least one academic or cultural event. | |
Expansion of Midiateca Capixaba
The Expansion of Midiateca Capixaba project aims to promote actions that contribute to strengthening institutional capacity and autonomy in the analysis and open licensing of collections from GLAM institutions in different municipalities of the state. Furthermore, it intends to foster partnerships so that municipal GLAM institutions in Espírito Santo can use Wikimedia projects autonomously to share and disseminate their collections under free licenses.
The success of the Expansion of Midiateca Capixaba project relies on training and equipping municipal GLAM institutions in Espírito Santo to analyze and release their collections under free licenses, while also strengthening their institutional capacity to digitize and disseminate materials through Wikimedia projects.
- Responsibility: GLAMs and Culture
- Main strategy alignment: Foster and diversify partnerships for free knowledge in Brazil
| Midiateca Capixaba Success Criteria 2026 | |
|---|---|
| Strengthening GLAM institutions capacity | |
| What we aim to achieve within Midiateca Capixaba by the end of 2026: | How we will measure the success of Midiateca Capixaba: |
| To train GLAM organizations in the analysis and open licensing of their collections | 1 MOOC course on Wikiversity |
| Training of at least 10 organizations | |
| Release collections from GLAM institutions in Espírito Santo municipalities under free licenses | At least 5 new GLAM partnerships |
| Upload of at least 1,000 files to Wikimedia Commons | |
Wikimedia and Democracy
Wikimedia and Democracy seeks to explore ways in which the Wikimedia projects can contribute to the defense of democratic processes against disinformation, to the prevention of manipulation and to strengthen transparency, particularly in electoral processes. The initiative will focus on two different and complimentary processes: the optimization of strategic tools such as MBabel and others, which facilitate the creation and translation of high-quality content, helping expand reliable information during elections, and the production of resources directed to political agents and civil society, creating bridges with transparency networks and advocacy initiatives, especially those that already use open knowledge infrastructures to monitor institutions and inform citizens.
Success in the project depends on Wikimedia being recognized as a trusted source for reliable election information, on the effective reactivation of strategic tools like MBabel, and on the establishment of strong collaborations with transparency and civic networks.
- Responsibility: Campaigns and Development
- Main strategy alignment: Coordinate the Brazilian Wikimedia agencies
| Wikimedia and Democracy Success Criteria 2026 | |
|---|---|
| Practicing Ethical Use, Ensuring Transparency, and Promoting Civic Engagement | |
| What we aim to achieve within Wikimedia and Democracy by the end of 2026 | How we will measure the success of Wikimedia and Democracy |
| Produce and share resources that connect Wikimedia with broader transparency and advocacy initiatives, including political agents | Develop and disseminate at least one resource package for political agents and civil society on the ethical use of Wikimedia projects for elections and politics |
| Launch a communications campaign for information integrity and elections | |
| Establish partnerships and dialogues with transparency networks and civic organizations | Establish MoU with at least two organizations. |
| Hold an event on Wikimedia and political information integrity. | |
| Improve, monitor and document election-related content across Wikipedia in Portuguese to track the impact on information quality. | Publish a report summarizing monitoring results during national election cycles. |
| Create or improve at least 50 articles on Brazilian elections on Wikipedia in Portuguese. | |
Wikimedia in Brazil engagement campaign
The Wikimedia in Brazil engagement campaign seeks to leverage the new governance and strategic cycle of Wikimedia Brasil to engage more people to contribute, collaborate, and donate to the Wikimedia movement. The initiative aims to increase the number of members, expand donations, and consolidate the sustainable new governance structure. This effort will also align with the celebration of Wikipedia's 25th anniversary, using the milestone to raise awareness and foster broader participation.
Success for this project will be achieved when WMB expansion of WMB's membership base, increase fundraising capacity, and strengthen governance practices while connecting these goals with the symbolic momentum of Wikipedia’s 25 years.
- Responsibility: Campaigns and Development
- Main strategy alignment: Coordinate the Brazilian Wikimedia agencies
| Wikimedia in Brazil engagement campaign Success Criteria | |
|---|---|
| Expanding Membership, Increasing Fundraising, and Strengthening Governance | |
| What we aim to achieve with the project by the end of 2026 | How we will measure the success of the project |
| Ensure financial sustainability of Wikimedia in Brazil agencies | Achieve at least 5% growth in fundraising compared to 2025. |
| Diversify funding sources by securing at least 3 institutional partnerships or funding streams. | |
| Refactor Wikimedia Brasil's microfunding program. | |
| Increase Wikimedia Brasil's microfunding grants by at least 20%. | |
| Consolidate sustainable governance practices that support long-term organizational growth | Conduct at least two annual governance review meetings and publish the results. |
| Hold a capacity program on internet governance and Wikimedia for open-knowledge advocates. | |
| Launch a campaign for expanding the count of Wikimedia Brasil members. | |
| Connect Wikimedia Brasil’s efforts to the global celebration of Wikipedia’s 25th anniversary | Organize at least one national campaign or event linked to the 25-year milestone, with documented impact. |
| Produce a resource on how Wikimedia model works for communications outreach. | |
AI Integration for Wikimedia
This project is an experiment that aims to prototype and implement a technical solution to integrate AI tools into a small Wikimedia project. The initiative will focus on building an open-source interface that generates AI-assisted outputs which must be manually reviewed and approved by human contributors. The methodology will leverage tools and open-source frameworks to ensure transparency, reproducibility, and alignment with Wikimedia's content standards. The project seeks to enhance efficiency in content creation while keeping human oversight at the center of the editorial process.
Success in the project depends on the creation of a functional, open-source AI interface that reliably supports contributors, produces quality outputs, and maintains manual approval as a safeguard.
- Responsibility: Products and Technology
- Main strategy alignment: (Re)imagine the sociotechnical infrastructure of the Wikimedia Movement
| AI Integration for Wikimedia | |
|---|---|
| Analyzing risks and potentials of AI for Wikimedia projects | |
| What we aim to achieve with the project by the end of 2026 | How we will measure the success of the project |
| Develop an AI-assisted content creation tool for a small Wikimedia project | Develop a technical implementation plan for the tool |
| Deliver a working prototype using open-source tools and frameworks | |
| Hold at least one feedback session, compile and publish actionable recommendations | |
| Provide clear documentation and usage guidelines for the AI tool | Publish documentation on how to use the tool |
| Share insights and lessons learned with the Wikimedia community | Present findings in at least one community session |
Programmatic activities
Strategy Initiatives
Wkimedia Brasil will host at least three Wikimedia Movement Strategy Implementation initiatives in 2026, namely the Capacity Exchange, the EduWiki Hub and the Content Partnership Hub. These initiatives are embedded in our organizational infrastructure, yet they have specific deliverables and reporting expectations.
The Capacity Exchange (CapX) is a project focusing on Global Approaches to Local Skills Development within and for the Wikimedia Movement. It establishes a sociotechnical platform for peer-to-peer connection and knowledge sharing to sustainably enable community-based capacity-building.
The EduWiki Hub is a project designed to foster a network of peer collaboration within the global Wikimedia and education community. It is aligned with the Movement Strategy, which highlights capacity building and leadership development, and aims to strengthen the role of educators and Wikimedians working at the intersection of open knowledge and education. The hub seeks to provide a structure that allows members of the community to share practices, resources, and experiences, while responding to their needs for collective growth and collaboration, with a focus on coordination and shared infrastructure. Wikimedia Brasil acts as a fiscal sponsor of this initiative.
The Content Partnerships Hub is a project aimed at building a collaborative network to strengthen partnerships with institutions that hold knowledge and cultural heritage relevant to the Wikimedia projects. A key premise is that without shared approaches and cross-community collaboration, efforts may remain fragmented or duplicated, limiting the reach and effectiveness of partnership work. Wikimedia Brasil is officially part of this initiative.
Continuing Projects
This table presents projects that were launched in 2024 and will remain ongoing in 2026:
| Project and responsibility | Phase I (2025) | Phase II (2026) | Metrics (2026) |
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| Wiki Loves Maranhão (Responsibility: Community) |
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| 2026-2028 Strategic Planning (Responsibility: Communication) |
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| Portrait of Wikipedia Contributors (Responsibility: Education and Science Dissemination) |
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| Lusophone GLAM Campaign (Responsibility: GLAMs and Culture) |
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| Tech wishlist for the Lusophone Community (Responsibility: Products and Technology) |
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Implementation Plans
Implementation plans serve as roadmaps for guiding and directing specific areas of work within WMB. These documents outline the guidelines and strategies that will shape the organization's actions, ensuring they are aligned with broader objectives and focused on achieving specific outcomes that were established with participation from diverse stakeholders and validated by WMB's governance bodies. These plans define responsibilities and establish goals to facilitate the organization's commitment to transparency, diversity and accountability, allowing WMB to make informed decisions, track performance, and adapt to evolving challenges and opportunities.
Wikimedia Brasil's Community Engagement Plan will be developed under the auspices of the Community Management and serve as a framework to strengthen participation, dialogue, and collaboration within the organization and with the broader Wikimedia community. It will provide guidance for operational practices, volunteer support, leadership development, and strategic priorities of Wikimedia in Brazil. The plan will ensure that community members are actively involved in decision-making processes, capacity building, and programmatic activities, while fostering a culture of transparency and mutual accountability. Furthermore, it will focus on initiatives to nurture healthy community dynamics, promote conflict resolution, and reinforce a safe and welcoming environment for all.
Wikimedia Brasil's Development Best Practices framework will be elaborated under the auspices of the Products and Technology Management and serve as a reference to guide technical and programmatic development within our organization. It will provide direction for operational standards, resource management, leadership in project implementation, and the strategic alignment of Wikimedia in Brazil with global movement practices, focusing on coordination with external stakeholders within the movement. Furthermore, it will focus on establishing methodologies and tools that support collaborative work, reduce risks, and enhance the quality and impact of tech initiatives, according to current privacy regulations and innovation trends.
Operations
Operations are designed to lead to continuing and impactful programmatic actions. Their description is not specified as they remain adaptable, mostly under the responsibility of WMB's project areas. In general, they are geared towards WMB's main goal: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem.
Operations include:
- Community Sessions: meetings or gatherings within the community where participants discuss, collaborate on Wikimedia, and share ideas and experiences.
- Capacity Building: activities that enhance the knowledge, skills, and capabilities of individuals or groups, enabling them to be more effective and self-reliant in the Wikimedia Movement or open-knowledge ecosystem.
- Partnerships: formal collaborative relationships between different entities and WMB, working together to achieve shared goals or initiatives, especially around content donation.
- Programs and Campaigns: organized efforts with specific objectives, with a focus on community engagement and content production.
- Governance Sessions: scheduled gatherings, including board meetings, council sessions, committee meetings, general assemblies, and working groups, aimed at addressing WMB's organizational matters and making decisions within WMB's governance structure.
- Communications Deliverables: concrete results of communication efforts, such as press releases, social media posts, reports, or campaigns, aimed at conveying messages and achieving specific goals aligned with WMB's Communications Strategy Plan.
- Products: technological tools, methodologies and platforms, or other infrastructure deliverable, to provide more efficiency and agility to Wikimedia contribution.
- Research: systematic investigation or study to gather information, analyze data, and generate insights or learning.
- Resources: assets or materials used to support, provide more engagement and visibility, facilitate or document WMB's initiatives.
The table below presents expected individual metrics for operations in 2026:
| Operation | Metrics |
|---|---|
| Community Sessions | at least 30 sessions |
| at least 10 Wikimedia agencies engaged | |
| Capacity Building | at least 10 initiatives |
| Partnerships | at least 10 new partnership ratifications |
| at least 40 activated partnerships | |
| Programs and Campaigns | at least 20 activities |
| Governance Sessions | at least 10 sessions |
| Communications Deliverables | at least 30 media mentions |
| at least 20,000 people reached through social media | |
| at least 2,500 new followers on social media | |
| at least 20 community publications | |
| Products | at least 2 new or improved products |
| Research | at least 2 new research outputs |
| Resources | at least 70 resources |
General Metrics
The table below provides general community metrics for WMB's 2026 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Number of editors that continue to participate/retained after activities | Number of editors that participate in more than one activity promoted by WMB | 175 |
| Number of organizers that continue to participate/retained after activities | Number of organizers that participate in more than one activity promoted by WMB | 85 |
| Feedback from participants on effective strategies for attracting and retaining contributors | Number of responses to community consultations or inquiries about activities | 100 |
| Number of participants | People attending remote or in-person events; people participating in face-to-face meetings, programs, and training | 4500 |
| Number of editors | People contributing to Wikimedia in the context of activities promoted or supported by WMB | 2000 |
| Number of organizers | People engaged in the organization of activities promoted or supported by WMB | 330 |
The table below provides general content metrics for WMB's 2026 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Wikipedia | Number of Wikipedia pages improved or created | 6000 |
| Wikimedia Commons | Media files uploaded to Wikimedia Commons | 70000 |
| Wikidata | Items created or improved on Wikidata | 35000 |
| Wikiversity | Number of pages or materials created or edited on Wikiversity | 200 |
| Wikisource | Number of pages created or improved on Wikisource | 100 |
Risk analysis
A detailed risk analysis matrix is available for consultation. The document presents risks associated directly with the planned activities plus general internal (organizational) and external (contextual) ones. The analysis includes:
- A description of the risk and its associated consequences for the project
- A probability rate
- Its impact in terms of budget, quality, added value, team and time on a scale of 0 to 5
- A general evaluation of the risk degree
- Measures planned to avoid or mitigate the risk
This document will be updated quarterly.
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