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Report of activities for 2025 - Communication

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symbol for this area First semester

Mediation for accreditation of Wikimedians at events

Climate Information Integrity Summit in Brazil - Brasília - 25/03/2025
Pannel Climate Information Integrity in the Global & Brazilian context: Challenges and solutions at the Climate Information Integrity Summit in Brasília

In the first semester of 2024, WMB launched a support program to facilitate the accreditation of Wikimedians for coverage of events within the open knowledge ecosystem. One community member requested assistance to attend the Climate Information Integrity Summit in Brasília, focused on disinformation and the climate crisis. The team supported this participation by issuing a reference letter, justifying the volunteer’s alignment with the event's goals, and coordinating coverage logistics. The initiative led to 22 media files uploaded to Wikimedia Commons, a public community update, and a social media post highlighting the activity.[1]

This action contributes to the strategic goal of fostering and diversifying partnerships for open knowledge in Brazil. It not only strengthened the Wikimedia presence among allied organizations but also empowered a Wikimedian to document the event from a community-centered perspective. The presence of a Wikimedian helped bridge dialogue with attendees interested in engaging with Wikimedia projects, while the resulting media expanded the platform's content on environmental and informational integrity.[1]


symbol for this area Second semester

Building the new visual identity for Wikimedia Brasil

elementos visuais da nova identidade visual
Elementos visuais da nova identidade visual da Wikimedia Brasil

In 2024, WMB's transition from a user group to a chapter highlighted the need for a complete institutional visual identity revamp, moving beyond the former logo associated only with the acronym. This activity strengthened communication about Wikimedia projects in Brazil, reaching new audiences, and reinforced institutional purpose across the organization. The main goal was to engage the community and associated members in creating a coherent visual identity connected to the new strategic cycle and to WMB's main areas of work.

The process included forming a committee,[2] holding meetings, defining the briefing, hiring a designer, conducting community feedback sessions,[3] validating the final design, and officially launching the identity with full documentation[4][5]. Qualitatively, the activity resulted in a cohesive, recognizable visual system that supports consistent communication materials and institutional visibility. Quantitatively, it delivered two main resources: a full visual system (color palette, typography, visual elements, and applications) and a brandbook with usage guidelines, along with two feedback sessions and one community communication about the process.[6]


Operational and General metrics

Operational and General metrics
Activity Metrics S1 S2 Total References
Community Sessions Number of sessions 6 2 8 [1] [7] [8] [9] [3] [10]
Number of Wikimedia agencies engaged 1 1 2 [11] [10]
Partnerships Number of activated partnerships 1 1 2 [3] [12]
Programs and Campaigns Number of activities 5 2 7 [13] [14] [15] [11] [16] [12]
Governance Sessions Number of sessions 10 1 11 [17] [18] [2] [19]
Communications Deliverables Number of media mentions 72 48 120 [20] [21] [22] [23] [24] [25] [26] [27] [28] [29]
Number of people reached through social media 153949 68724 222673 [30] [31] [32] [33] [34] [16] [35] [36] [37] [38] [39] [40]
Number of followers on social media 1858 1097 2955 [30] [31] [32] [33] [34] [35] [36] [37] [38] [39] [40]
Number of community publications 7 5 12 [41] [13] [1] [42] [14] [43] [44] [8] [45] [46] [47] [48] [49]
Resources Number of resources 19 6 25 [50] [44] [51] [52] [53] [4] [5] [3] [54] [10] [6]
- Number of participants 167 198 365 [17] [15] [4] [18] [11] [1] [7] [8] [9] [3] [2] [12] [19] [10]
Number of editors 24 - 24 [1] [7] [9]
Number of editors that continue to participate/retained after activities 4 - 4 [1] [7] [9]
Number of organizers 19 4 23 [30] [41] [17] [13] [52] [20] [31] [50] [14] [44] [51] [21] [32] [53] [15] [4] [18] [33] [22] [11] [1] [7] [42] [23] [8] [34] [43] [16] [5] [9] [3] [35] [24] [2] [12] [45] [25] [36] [55] [26] [37] [46] [27] [38] [19] [47] [54] [10] [28] [39] [6] [48] [40] [29] [49]
Number of organizers that continue to participate/retained after activities 17 4 21 [30] [41] [17] [13] [52] [20] [31] [50] [14] [44] [51] [21] [32] [53] [15] [4] [18] [33] [22] [11] [1] [7] [42] [23] [8] [34] [43] [16] [5] [9] [3] [35] [24] [2] [12] [45] [25] [36] [55] [26] [37] [46] [27] [38] [19] [47] [54] [10] [28] [39] [6] [48] [40] [29] [49]
Number of pages created or improved on Wikisource - 48 48 [55]

References

  1. ↑ a b c d e f g h i Uses of the accreditation program for Wikimedians (Diff: Wikimedistas além da internet: minha participação na Cúpula sobre Integridade da Informação Climática no Brasil com apoio do programa de credenciamento da Wikimedia Brasil, Bienal do Livro do Rio de Janeiro Commons category)
  2. ↑ a b c d e Wikimedia Brasil Visual Identity Committee Meetings
  3. ↑ a b c d e f g Feedback sessions gathering insights on Wikimedia Brasil's visual identity
  4. ↑ a b c d e Benchmark documentation on brand development in the Wikimedia Movement
  5. ↑ a b c d Development of the New Visual Identity for Wikimedia Brasil at Let's Connect
  6. ↑ a b c d Wikimedia Brasil visual identity 2025
  7. ↑ a b c d e f Estudantes de comunicação conectados com a comunidade Wikimedia
  8. ↑ a b c d e Participation in the 15th Fórum da Internet no Brasil (Diff: Wikimedistas debatem sobre a governança da internet no FIB 15)
  9. ↑ a b c d e f Workshop EDUCOM
  10. ↑ a b c d e f "Redescobrindo mulheres compositoras brasileiras"
  11. ↑ a b c d e Advocacy coordination meeting with Secretaria de Estado da Cultura do Espírito Santo (slides)
  12. ↑ a b c d e Advocacy meetings with legislators and stakeholders (1, 2, 3 and 4)
  13. ↑ a b c d Participation on RightsCon25
  14. ↑ a b c d #ConhecimentoÉDireito Campaign (Diff: Conhecimento é direito: a campanha por direitos autorais mais equilibrados no Brasil)
  15. ↑ a b c d Engaging with policymakers and local authorities for open knowledge (Diálogos sobre Conhecimento Livre and Conhecimento é Direito: Fortalecendo o Acesso Livre e os Bens Públicos Digitais no Brasil)
  16. ↑ a b c d #ConhecimentoÉDireito campaign social media metrics
  17. ↑ a b c d Comunications Committee meeting - February
  18. ↑ a b c d Establishment of the Diversity Committee for WikiCon Brasil 2025
  19. ↑ a b c d Comunication Committee meeting - September
  20. ↑ a b c Media clipping - February:
  21. ↑ a b c Media clipping - March:
  22. ↑ a b c Media clipping - April:
  23. ↑ a b c Media clipping - May:
  24. ↑ a b c Media clipping - Junho:
  25. ↑ a b c
  26. ↑ a b c
  27. ↑ a b c
  28. ↑ a b c
  29. ↑ a b c
  30. ↑ a b c d Social media metrics - January
  31. ↑ a b c d Social media metrics - February
  32. ↑ a b c d Social media metrics - March
  33. ↑ a b c d Social media metrics - April
  34. ↑ a b c d Social media metrics - May
  35. ↑ a b c d Social media metrics - June
  36. ↑ a b c d Social media metrics - July
  37. ↑ a b c d Social media metrics - August
  38. ↑ a b c d Social media metrics - September
  39. ↑ a b c d Social media metrics - October
  40. ↑ a b c d Social media metrics - November
  41. ↑ a b c Diff post: Preparativos para a WikiCon Brasil 2025
  42. ↑ a b c Diff post: From Volunteers to Visionaries: Launching the EduWiki Hub
  43. ↑ a b c Diff post: Como envolvemos a comunidade para construir os critérios de diversidade da WikiCon Brasil 2025
  44. ↑ a b c d #ConhecimentoÉDireito campaign materials package (Você sabe o que são bens públicos digitais?, Leonardo Foletto, Alice Lana (1 and 2), Pedro Lana and Allan Rocha)
  45. ↑ a b c Diff post: EduWiki Conference 2025 – Bogotá: Um Encontro Global Wikimedia pela Educação
  46. ↑ a b c Diff post: WikiCon Brasil: uma festa feita a muitas mãos
  47. ↑ a b c Diff post: Open Science on Wiki: Connecting Academia, Knowledge, and Innovation in Brazil
  48. ↑ a b c Diff post: Do compartilhamento à mudança: o modelo de governança participativa do Processo Estratégico da Wikimedia Brasil
  49. ↑ a b c Diff post: Nova identidade visual da Wikimedia Brasil foi imaginada e construída de maneira coletiva
  50. ↑ a b c Do compromisso à ação: caminhos para uma transformação digital real após a assinatura do Pacto Digital Global
  51. ↑ a b c Video "Bens públicos digitais e o Pacto Digital Global"
  52. ↑ a b c #ConhecimentoÉDireito campaign ebook
  53. ↑ a b c "Diálogos sobre a Wikipédia" for potential CDR partners
  54. ↑ a b c Wikimedia Brasil 2026 calendar
  55. ↑ a b c Integridade da informação, pilar da democracia Wikisource transcription


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