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Report of activities for 2026 - Communication

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symbol for this area First semester

Climate Information Campaign on Wiki

illustration of a brown woman holding a cellphone and a notebook with wiki globe on it
Illustration for the climate information campaign on Wiki

In the first semester of 2026, Wikimedia Brasil launched the "Informação Climática na Wiki" campaign with the aim of strengthening the visibility of Wikimedia's contribution to addressing climate misinformation. Under a unified communication strategy, the campaign landing page brought together six previous and ongoing initiatives, including the project developed in partnership with the Climate Justice and Wikimedia Projects Working Group, supported by the Global Fund for Information Integrity on Climate Change. By consolidating scattered content and activities into a communication package, the campaign amplified public awareness of Wikimedia projects as reliable spaces for knowledge sharing, access to trustworthy information, and collective action on climate challenges.[1][2]

The campaign aligns with WMB's third strategic axis by using communication strategies to increase the visibility of Wikimedia's role in promoting digital literacy, information integrity, and open knowledge practices around climate topics. Activities included the production of a dedicated wiki resource spanning three pages, creating communication assets and a series of social media publications, to engage thematic communities and broader audiences. The initiative reached over 5,000 views across six social media publications, including two videos, contributing to broader recognition of Wikimedia Brasil's work on climate and environmental knowledge. By strengthening public awareness, the campaign also supported the organization's advocacy efforts for the recognition of free knowledge as a public interest resource.[3]


Operational and General metrics

Operational and General metrics
Activity Metrics S1 S2 Total References
Community Sessions Number of sessions 3 - 3 [4] [5] [6]
Programs and Campaigns Number of activities 1 - 1 [7]
Governance Sessions Number of sessions 1 - 1 [8]
Communications Deliverables Number of media mentions 53 - 53 [9] [10] [11] [12] [13] [14]
Number of people reached through social media 110495 - 110495 [15] [16] [17] [18] [19] [20]
Number of social media followers 1355 - 1355 [15] [16] [17] [18] [19] [20]
Number of community posts 3 - 3 [21] [22] [1]
Resources Number of resources 31 - 31 [23] [24] [25]
- Number of participants 169 - 169 [8] [4] [5] [6]
Number of organizers 16 - 16 [23] [11] [17] [4] [24] [5] [6] [15] [8] [16] [10] [9] [18] [12] [21] [22] [25] [7] [13] [19] [1]
Number of retained organizers 11 - 11 [23] [9] [15] [8] [16] [10] [11] [17] [4] [24] [5] [6] [18] [12] [21] [22] [25] [7] [13] [1] [14] [20]
Number of new organizers 4 - 4 [23] [4] [24] [6] [19]

References

  1. ↑ a b c d Diff post: Combate à desinformação climática na América Latina
  2. ↑ Campaign Informação Climática na Wiki (Edit-a-thon Integridade da Informação Climática, Instagram post and Information integrity on extreme weather events portal)
  3. ↑ Instagram posts (Climate Disinformation, with Day Santos, edit-a-thon climate information integrity and launching the campaign)
  4. ↑ a b c d e Every Book Its Reader launch: Literature as a right
  5. ↑ a b c d Contributions presentation to the Brazilian Digital Transformation Strategy
  6. ↑ a b c d e Presentation Wikipédia e combate à desinformação at the Educomunicação course at ECA/USP
  7. ↑ a b c "Wikipédia 25 anos: conheça as histórias de pessoas que editam a Wikipédia". Wikimedia Brasil. 2026-05-12. 
  8. ↑ a b c d Communication Committee Meeting - February
  9. ↑ a b c Media clipping - January:
  10. ↑ a b c Media clipping - February:
  11. ↑ a b c Media clipping - March:
  12. ↑ a b c Media clipping - April:
  13. ↑ a b c Media clipping - May:
  14. ↑ a b Media clipping - June:
  15. ↑ a b c d Social media metrics - January
  16. ↑ a b c d Social media metrics - February
  17. ↑ a b c d Social media metrics - March
  18. ↑ a b c d Social media metrics - April
  19. ↑ a b c d Social media metrics - May
  20. ↑ a b c Social media metrics - June
  21. ↑ a b c Diff post: Book tells the story of Wikimedia projects in Brazil
  22. ↑ a b c Diff post: Brazil celebrates 25 years of Wikipedia and the model of a people-centered internet
  23. ↑ a b c d Wikimedia Brasil visual identity elements
  24. ↑ a b c d E-book Licenças Livres no Governo Federal - uma proposta
  25. ↑ a b c E-book Wikipédia 25 anos - Conheça a história de pessoas que editam a Wikipédia


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