Wikimedia CEE Hub/Youth Group/Branding
Branding
[edit]
On this page, you can find detailed information about the CEE Youth Group's branding. You can access the brand guide in PDF format on the right side.
Logo
[edit]The CEE Youth Group logo is shown below. The colors in the logo represent the diverse and vibrant visions and ideas of young people, while the unique shapes represent the diversity of the community. The secondary logo should only be used when the primary logo cannot be used.
| Primary logo | Secondary logo |
|---|---|
|
.svg){kind=logo}
|
Versions
[edit]Both logos have versions prepared for use in different areas, in black and white. You can find them below.
| Black version (primary) | Black version (secondary) | White version (primary) | White version (secondary) |
|---|---|---|---|
.svg){kind=logo}
|
.svg){kind=logo}
|
.svg){kind=logo}
|
.svg){kind=logo}
|
Clear space
[edit]The logo design has a clear space to maintain its airiness and create a visual aesthetic. To measure this, place one “E” letter from the CEE text in the upper right and left corners and the lower corners of the logo.
.svg){kind=spacer}
.svg){kind=logo}
Usage with the CEE Hub logo
[edit]The CEE Youth Group logo may sometimes need to be used alongside the CEE Hub logo. In this case, the distance between the lines of the logos is equal to the width of the letter “H” in the word “HUB” on the CEE Hub logo. You can find the relevant example in the CEE Hub brand identity guide.
| Vertical | Horizantal |
|---|---|
.svg){kind=logo}
|
.svg){kind=logo}
|
Versions
[edit]| Black version (vertical) | Black version (horizantal) | White version (vertical) | White version (horizantal) |
|---|---|---|---|
.svg){kind=logo}
|
.svg){kind=logo}
|
.svg){kind=logo}
|
.svg){kind=logo}
|
Incorrect uses
[edit]To keep the brand sustainable, the following uses should be avoided as much as possible:
- Logo elements cannot be moved
- The logo cannot be rotated
- The logo cannot be deformed
- Logo colors cannot be changed (Except for exceptional cases in the printing process)
- Logo elements cannot be changed
- Logo font cannot be changed
Colors
[edit]| Color | Orange | Pink | Turquoise | Green | Purple | Black |
| Hex code | F58220 | C4197F | 00AEC7 | 009A49 | 512D6D | 111921 |
| CMYK | 00 60 100 00 | 21 100 13 00 | 75 09 19 00 | 85 13 100 02 | 81 97 26 13 | 82 71 59 75 |
Fonts
[edit]As part of the group's brand identity, the Montserrat font family, licensed under the SIL Open Font License and also used in the brand identities of the Wikimedia Foundation and CEE Hub, is used in digital and printed materials. The Noto Sans font family can be used for alphabets that do not support the Montserrat font.
Pattern
[edit]The following designs may be used at your discretion in the CEE Youth Group's communication activities, such as presentations and social media posts.
