Wikimedia CEE Meeting 2019/Programme/Submissions/Wiki + Media

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Title of the submission

Wiki + Media: how wikimedians might work with external media.

Type of submission (lecture, panel, workshop, lightning talk, roundtable, poster)
  • Lecture
Author(s) of the submission

Agnieszka Marszał (Wikimedia Polska, Press Officer), Wojciech Pędzich (Wikimedia Polska, Secretary of the Board)


Wojciech Pędzich


Wikimedia Polska

  • Media Outreach
Abstract (up to 100 words)

This is a presentation upscaled from Wikimedia Polska's 2019 Winter Retreat. In it, we look at two sides of Wikimedians working with the media to tell our story: journalist side (Agnieszka) and Wikimedian side (Wojciech) - how to speak, what to say, what things to avoid.

How will this session be beneficial for the communities in the region of Central and Eastern Europe?

This session will depeen the participants' understanding of how to communicate our values in a coherent and understandable form to outsiders to the movement.

Special requirements

Slides or further information

Interested attendees[edit]

If you are interested in attending this session, please sign with your username below. This will help reviewers to decide which sessions are of high interest. Sign with a hash and four tildes. (# ~~~~).


  • What happened when Wikipedian visits media?
  • How do we speak? Speak in a way they want to listen to. It is about choosing the sentences and choosing how you speak, your voice is sometimes your only selling card. If you are on a discussion panel, you must be very precise, to know details... But when you are on the morning radio, if it is too complicated, the audience won't listen.
  • Always remember who are you talking to.
  • Whatever you do, make sure you look good, even if you are on the radio. When you forget something to say, don't say ummm, instead use "that is a very interesting thing, I will explain/answer you".
  • Always come earlier, don't chew gum, turn off your phone and give all of your attention to the audience.
  • Synergy effect will happen if you bring your friend or colleague, so that you won't get tired if you are the only person that talks.
  • When you are stuck, a good journalist will see and will help you to move along and to start talking again.
  • It is always good to check the time if it is live stream it is very strict, if it is recorded, it can be fixed in post-production.
  • Is it ok to "cheat"? Make some papers with the most important informations and points you want to make when you are on the radio, but when are you on tv, papers are unacceptable, but you can cheat.
  • The authorization is your right.
  • Ask yourself who are you, in what role will you be when talking? You will talk about different things as a Wikipedian, but different things are important for chapter members.
  • Remember you are talking to the people. They normally do not understand Wikimedia. You don want your readers, listeners not to understand you. You must be confident.
  • Sometimes it is better not to go on an interview than to go unprepared. If you are giving detailed data, you don't have to be so precise, like 305cm can be 3m when you are talking to the audience.
  • A good looking twin of information, you should use for example 340 thousand characters are the same as 190 typed pages.
  • Always have an immortal story to say.
  • Sometimes you are so involved in that story that you will want to say everything, but you will never say it all.
  • You should have a few most important messages to give. Talk about the people who do unordinary things and bring out these people to the light. Breakfast TV is usually a thing, the slot is five minutes and you will have time to say a few sentences, so you have to be simple and interesting. Be careful, you should be careful when are you talking to a media with agenda.
  • Q1: I suggest you prepare an answer to what is Wikimedia.
    • A1: I agree with that, the awareness about Wikimedia is very low, and we should use the word Wikimedia as often to explain.