コミュニケーション/ウィキメディアブランド/2030年運動ブランドプロジェクト/日程表

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以下に2030年運動ブランドプロジェクトの手順と日程の概要を示します。 それぞれのフェーズで行う予定の活動を含みます。 手順の進行につれて詳細を追記していく予定です。

ブランドプロジェクト日程の概要(2020年10月更新)

第0フェーズ:計画立案(完了)

2019年7月-12月

Planning the process that is aligned with the set objectives and goals.

Activities:

第1フェーズ:コンセプト開発(完了)

Recap of concept workshop in Oslo, January 2020.
Recap of concept workshop in Bengaluru, February 2020.

2020年1月-4月

対面型のワークショップとオンラインの活動をシリーズ化、統一コンセプトとしてプロジェクトの最後まで努力を引っ張っていくものを作成する。 Community members develop concepts that represent what the Wikimedia movement means to them. Community members are then invited to give feedback on those concepts. Feedback is used to create one unified concept that captures the most important themes.

Activities:

  • Three concept workshops, with community members from around the world, cohosted with the project design partner, Snøhetta:
    • Oslo workshop – 13–16 January. Report
    • Online workshop – 4–6 February. Report
    • ✓ バンガロール・ワークショップ – 2月17日-21日。 報告書
  • 運動全体からインプットを集める機会(オンライン活動):
    • ✓コンセプト演習No.1:フリーな知識とはあなた自身にとってどんなものですか? Snøhetta のウェブサイト経由の参加、またはトークページで参加。実習報告書
    • Concept exercise #2: "Who are we?" Which concept(s) best represent the Wikimedia movement? Participation through Snøhetta's website or on the talk page. Exercise, Report
    • Community-run Request for Comments on "Should the Foundation call itself Wikipedia". RfC, Report Resolved: It is not acceptable for the Foundation to call itself Wikipedia.
    • Community discussion of the project on wikimedia-l (thread "Brand Project: Who are we as a movement?")
    • Concept exercise #3: Visualizing interconnection. Participation through Snøhetta's website or on the talk page. Exercise
  • Presentation of the unified concept, interconnection, which will be a guiding idea for upcoming work. Video presentation available on Commons and YouTube. Blog post, Report

Phase 2: Naming Convention Proposal

June–September 2020

The unified concept is used, along with other concepts and themes identified in feedback throughout the process, to develop naming convention proposals for the movement. The proposals are shared with the communities for feedback. なかでもコミュニティには運動ブランディング規範(Movement Branding Criteria)に反し2019年にコミュティの査定で表面化したような提案の評価をお願いしています。プロジェクト1件を選び磨きました。

Activities:

  • Discuss naming with the Board of Trustees at their 22 May meeting.
  • Live presentation of naming convention proposals on 16 June. Blog post, Report
  • Office hours: 23 June at 16:30 UTC, 26 June at 0:00 UTC.
  • Movement-wide call for feedback 16 June-7 July. Participation on Meta and through surveys.
  • Community-run straw poll on naming issues. Poll
  • Board meetings on 24, 28 and 30 September to review renaming work.
  • Release raw data from surveys; release report on naming data.

Announcements:

Phase 3: Design Proposal

To be determined with Board guidance

The refined naming convention proposal is used to develop a design proposal rooted in the unified concept, the research, the movement's 2030 goals and the communities' needs. The proposed brand system–the design proposal together with the refined naming convention proposal–is shared with the communities for feedback, after which it is further refined.

第4フェーズ:最終的な推敲とスタイルガイド

To be determined with Board guidance

The design elements, assets and tools go through final development and refinement.

They are made available for everyone in the movement to view and, if approved, to use.

This phase culminates with the presentation of the full proposal to the Wikimedia Foundation leadership and Board of Trustees.

プロジェクト終了後:ブランドを取り入れて改変していく(理事会ならびに幹部職の承認待ち)

To be determined with Board guidance (ongoing support provided)

組織としての実施:財団の採用に際して提携団体には参加の選択制としました。