الخطة السنوية لمؤسسة ويكيميديا\2025-2026\الأهداف
ملخص الأهداف
المقاييس
يختلف تحديد المقاييس الأنسب لنوع العمل الذي تؤديه مؤسسة ويكيميديا حسب مجال العمل ونوعه.
There is no shortage of data, analytics, and research used by every single team at the Wikimedia Foundation, ranging from internal performance data to relevant industry or other types of benchmarks. The task of identifying the right metrics to measure the right things is, however, often not a linear exercise. Some areas of the Foundation’s work have externally established metrics like audits, verifications, outside checks (e.g., finance, fundraising, legal, etc.). Other areas of work rely on more qualitative metrics like community feedback and growing both Wikimedia and external partnerships.
Described below is a set of concrete, time-bound experiments to evolve a limited set of core metrics that will motivate collective work with volunteers, and serve as signals to indicate whether overall objectives are trending in the right direction. The intent is that these metrics will also help us to evaluate, iterate and improve as needed. Where we are not seeing the impact we expect, we will assess and adjust the work accordingly.
اختيرت المقاييس الرئيسة وفقاً للمعايير التالية:
- أن تمثل مقاييس واضحة للنجاح في مجال استراتيجي للدعم الذي تقدمه المؤسسة لتحقيق المَهَمّة؛
- يمكننا ملاحظة التغييرات بشكل متكرر بما يكفي لإجراء تصحيحات للمسار على مدار العام؛
- تتوافق المقاييس مع العمل الذي تستطيع المؤسسة التحكم فيه ولديها القدرة على التأثير فيه؛
- أن تكون ذات نظرة استشرافية كافية تساعدنا على فهم التقدّم في المبادرات الممتدة لعدة سنوات، وتزوّدنا بالمعلومات اللازمة لتوجيه الاستثمارات المستقبلية.
These metrics are informed by increasing volunteers, content, readers and funding as the key pillars of a multi-generational strategic approach. Grounding metrics in this longer view helps ensure that moving forward, a more consistent set of measures can be refined year-over-year, and can help us all assess progress and impact at timescales of more than a single fiscal year.
اختيار مسودات المقاييس
لا تزال العديد من هذه المقاييس قيد التطوير؛ على الرغم من أننا نشاركها في مسودة الخطة السنوية هذه، يستمر العمل على تحسينها وتطويرها إلى أن تُنفّذ خلال العام المقبل.
Where there isn’t a metric available for this fiscal year, the plan is to use ‘achievement of key results’ as stand-ins until a core metric is available for future use and on-going reporting. Throughout the coming fiscal year, the intent is to incorporate more core metrics into measurement and reporting protocols as they become available.
تعزيز نمو المتطوعين
Nurture multiple generations of volunteers. For both experienced and new volunteers, to help answer the question: “Why should I volunteer?”
- Measurement: Measure and understand progress through a metric that aligns across work focused on contributors in the Contributor Experience (WE1) objective. This metric will be available for use beginning in FY25 with a specific metric definition available in late Q4 of the current fiscal year.
تقديم محتوى موسوعي جدير بالثقة
Enable the internet’s fundamental source of knowledge by addressing disinformation, misinformation, and missing information in our ecosystem. Ensure that the Mediawiki software is sustainable into the future.
- Measurement: Measure and understand progress in key results outlined under Consumer Experiences (WE3) and Vital Knowledge (WE2).
تمويل مستقبل المعرفة الحرة
Sustainably fund our movement through unified Product and Revenue strategies. Align initiatives in our strategic and development processes for long-term resilience.
- Measurement: Measure and understand progress based on key results outlined in Responsible Use of Infrastructure (WE5). This will continue to use standard financial measures to understand the efficiency of operations through the Programmatic Expense Ratio and a new fundraising metric focused on the Cost per Dollar Raised.
تشكيل شبكة إنترنت متغيرة
"Bring encyclopedic content and volunteering to an internet driven by AI and rich experiences."
- Measurement: Measure and understand progress based on key results outlined in objectives focused on Future Audiences (FA1) and Social video (FA2).
ملخص المقاييس
| ركيزة متعددة الأجيال | مقياس رئيسي | تعريف المقياس |
|---|---|---|
| تعزيز نمو المتطوعين | مقياس المساهمين الرئيسي | Retained Editors |
| تشكيل شبكة إنترنت متغيرة | KR achievement from Future Audiences (FA1) and Social video (FA2) | KR achievement |
| تمويل مستقبل المعرفة الحرة | KR achievement from Responsible Use of Infrastructure (WE5) | KR achievement |
| Fundraising and Revenue Core Metric | [Cost per dollar raised] | |
| Programmatic Efficiency Measure | [Programmatic expense ratio] | |
| Deliver Trustworthy Encyclopedic Content | KR achievement from Consumer Experiences (WE3) | KR achievement |
| KR achievement from Vital Knowledge (WE2) | KR achievement |