Wikimedia Foundation Medium-term plan 2019

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We are pleased to announce the first draft of the Wikimedia Foundation’s Medium-Term Plan! You can also find more information about the how the planning process connects to the Movement Strategy process Wikimedia 2030 and how the plan was drafted. The community comment period ran from April 6 to April 20, 2019. Thank you for your valuable feedback, it is being used in the revision of the plan, which will be available on 31 May.

Introduction[edit]

The Wikimedia 2030 movement strategic direction, ratified by the Wikimedia global community in 2017, calls for the Wikimedia movement, projects, and institutions to become the “essential infrastructure of free knowledge,” where “anyone who shares our vision will be able to join us.” This direction moves Wikimedia further toward fulfilling the broader Wikimedia vision, a world in which every single human can freely share in the sum of all knowledge.

To support the expanded effort and fulfill the vision laid out by Wikimedia 2030, the Wikimedia Foundation and staff are preparing for significant institutional and programmatic shifts over the coming decade. The first step in this transformational effort is the creation of a “Medium Term Plan” to outline a medium-term perspective on major institutional and technical goals under the remit of the Wikimedia Foundation.

This plan is the result of collaboration across the Wikimedia Foundation’s various areas of expertise, and a representation of how the Foundation intends to lead, build, design, and serve our global world and the mission of free knowledge. It establishes clear goals, areas of priority work, as well as metrics to measure accountability to the movement, our donors, and ourselves. The Wikimedia Foundation plays a unique role within the Wikimedia movement, and the Medium Term Plan reflects our interpretation of the activities the Foundation can undertake to support the broader movement in becoming the essential infrastructure of free knowledge.

Goals[edit]

Two overarching goals with five priority areas shape the Medium Term Plan. The two goals are growing participation in the Wikimedia movement globally, and modernizing the Wikimedia product experience. We will start to close the gap between internet growth and Wikimedia engagement, while remaining relevant in our core markets where the majority of our content, influence, and donations originate.

We are challenged to build more diverse and robust user experiences that reflect global demographic, content creation, and knowledge consumption trends. We will develop capabilities that are applicable globally, and use targeted features, distribution, community development, and marketing approaches to expand into fast growing regions such as the Indian subcontinent, sub-Saharan Africa, Southeast Asia, and the Middle East; as well as a number of underrepresented and marginalized areas with smaller populations and languages where a commitment to free knowledge is equally important.

1. Grow participation globally, focusing on emerging markets. We will expand the use of Wikimedia sites, projects, and products, across the globe, with a focus on increasing engagements in low-awareness or low-use geographies and languages, in order to bring the number and diversity of our users in line with rates of overall internet usage.

2. Modernize our product experience. We will make contributor and reader experiences useful and joyful; moving from viewing Wikipedia as solely a website, to viewing the Wikimedia ecosystem as a collection of knowledge, information, and insights with infinite possible product experiences and applications.

We believe that successfully achieving these goals is an essential precondition to realizing the longer-term Wikimedia 2030 strategic direction, as well as advancing the overall Wikimedia movement vision and values.

Priorities[edit]

In support of these goals, the following priorities have been identified for investment and growth.

1. Brand awareness – Clarifying and strengthening the global perception of Wikimedia and our free knowledge mission, and growing awareness and affinity with people in places we don’t yet serve

2. Worldwide readership – Increasing our total readership numbers by attracting and retaining users that reflect the world we’re trying to serve through integrating compelling consumption experiences on and off platform, supported by outreach and marketing efforts.

3. Thriving movement – Co-creating, growing, and cultivating a safe and welcoming, diverse, sustainable, and thriving movement of leaders, contributors, advocates, and partners for free knowledge.

4. Platform evolution – Improving and modernizing Wikimedia’s technical ecosystem to respond to a landscape where artificial intelligence (AI) is creating content, rich media dominates learning, and the tools people use to collaborate work easily across a multitude of devices and require minimal technical capabilities.

5. Global advocacy – Championing and defending the integrity and independence of free knowledge, the Wikimedia community, projects, and values with governments, businesses, civil society, and other stakeholders.

We will support these five priorities collaboratively as an organization, with the intention that every metric is owned by the collective Foundation. We will focus efforts across the Foundation ensuring that every area of investment is integrated and builds on the last.

Efficacy & excellence[edit]

We also recognize that we must also institute internal changes at the Foundation in order for it to fully become an effective agent of change in the movement for free knowledge. Just as our community, projects, and services are asked to fulfill their potential in serving as the essential infrastructure of free knowledge globally, the Foundation must continue improving our leadership practices to create an organization with a deeply ingrained culture of excellence.

We will break through internal silos, say ‘no’ to work that doesn’t directly align with our identified priorities, establish new norms and practices that reflect our values and goals, and refine, retool, and reshape the way we do things. We will make a commitment to building a diverse workforce reflective of the global world we serve; promoting a culture of inclusion, with norms and practices that reflect our values; maintaining a shared understanding of key decisions and goals; and taking calibrated risks -- all while maintaining the integrity of our mission and the funding of our donors.

This is our commitment. These are our goals and priorities. This is our plan. We are leading the way in this pursuit, redefining how we show up in order to shape the future. Our platform of projects will be recognized as the source of free knowledge and our organization will be the leadership that helps set knowledge free.

The model for engagement[edit]

The visual below illustrates how the Wikimedia movement builds momentum and sustained engagement. People first learn of Wikipedia through directly searching for knowledge or brand awareness campaigns. Once engaged with the sites, there is an opportunity to convert appreciation of the value and mission to deeper involvement, including contributions, donations, or advocacy. This expanding engagement and community participation enables more and more diverse content, which in turn, draws more readers and the cycle begins again. Our priorities, taken together, are intended to drive and deepen this virtuous cycle to help grow the movement and its impact for the future.

Expanding Brand Awareness in more locations helps bring new readers into the movement. We will sustain and grow Worldwide Readership through enhancements to the reading experience, the addition of new form factors, and more regionally relevant content. We will enable a Thriving Movement with programs and policies that foster a more welcoming, diverse, and healthy community, in turn supporting the creation of content that engages more readers. Our Platform Evolution will make it easier to keep our sites updated, secure, and safe, and for communities to create and share richer and more locally relevant content. And through Global Advocacy, we will safeguard our ability to operate around the world, becoming a more proactive and powerful voice on behalf the value of free knowledge to society.

Finally, we know that a strong organization is a prerequisite to achieving our ambitious goals. So as we execute this Medium Term Plan, we also commit to increasing the Wikimedia Foundation’s Organizational Efficacy and Resilience. We will articulate a plan in coming months to improve the culture and performance of the organization for long-term, sustainable growth.

Wikimedia Foundation 2019 Medium Term Plan - model.png

Priority: Brand Awareness[edit]

This priority will clarify and strengthen the global perception of Wikimedia and our free knowledge mission, and grow affinity with people in places we don’t yet serve.

Today, Wikipedia is a household brand with 80% awareness in the North Atlantic, and poised to grow globally. We will continue to explore and refine our brand architecture to reach our 2030 goals while supporting the organization, community, and movement in achieving these goals through brand-centered product, retention, and awareness strategies.

Outcomes[edit]

1. Clarify and strengthen brand architecture.

Priorities supported: Brand Awareness, Thriving Movement, Global Advocacy

  • Understand and enhance brand awareness across the world. Wikimedia will be known as the infrastructure of free knowledge—the place where knowledge is set free.

2. Increase global outreach in areas where awareness is below 50%.

Priorities supported: Brand Awareness, Worldwide Readership, Thriving Movement

  • Research current global awareness levels and run localized campaigns to enhance awareness.

3. Strengthen brand affinity with existing audiences for a sustainable future.

Priorities supported: Brand Awareness, Worldwide Readership

  • Amplify the unique characteristics of Wikimedia to increase awareness, use, and utility amongst our key audiences.

Metrics[edit]

1. Increase Wikimedia awareness.

  • Build brand recall in areas with high internet access but low Wikipedia awareness from 40% to 60% by 2024. (We will define these underrepresented emerging market regions in coming months.)

2. Strengthen Wikimedia brands.

  • Clarify and strengthen Wikimedia brands and maintain brand awareness levels at 80% in high saturation areas and mature markets.

Priority: Worldwide Readership[edit]

The relevance, sustainability, and stature of the Wikimedia movement relies on the users of the Wikimedia projects, and more specifically the readers of Wikimedia content. The relationship of readers to sustainability is relatively well understood within the Wikimedia community. The sheer volume of readership is an essential aspect of maintaining Wikimedia’s trust and reliability, as the accuracy and quality of the content relies on many people visiting and engaging with the projects everyday. Similarly, our dominant small donor model relies on a wide group of people reading and finding value from Wikipedia.

Less well-explored is the importance of readership to Wikimedia’s ability to advance a broader free knowledge mission agenda, in line with our mission and vision statements. As the projects have grown in popularity, Wikimedia’s community has grown in global stature, influence, and convening power. The popularity of the projects gives the Wikimedia community a platform to address a wide range of values- and mission-aligned issues. This includes partnership with other knowledge institutions, including cultural, educational, and research communities, and the advancement of related cultural and civic rights, such as freedom of inquiry, association, privacy, and creator’s rights.

For Wikimedia to continue to advance free knowledge on our own platforms and through the broader movement and mission, we will need to maintain and grow our readership globally. This means holding steady in places of high engagement, and increasing engagement in places of low Wikimedia awareness and use. By 2030, 80% of the world’s population will be in Asia and Africa -- regions with the today’s lowest Wikimedia readership representation. We must close this gap if we are to advance our mission of free knowledge, built for and by the world.

This priority is aimed at making substantial progress in in closing this gap between population growth and Wikimedia readership in regions of the world where we are not widely known and read, while staying relevant and vibrant in our core markets where the majority of our content, our influence and our donations come from today. It leverages product development broadly but also has a substantial brand and marketing component -- we will not be able to reach our goals without building out these key capabilities.

Outcomes[edit]

1. Make incremental but meaningful changes to our core products.

Priorities supported: Thriving Movement, Brand Awareness, Global Advocacy.

  • For the first 12-18 months the priority will lay down the basics. It will work with the brand program to make significant design changes that will signal to the world that Wikipedia is a modern, mobile, delightful, useful trusted source of knowledge. It will require the Foundation to continue to improve our data capabilities, making strides in understanding consumption patterns, both on the projects and where our content is re-used as well as our efforts to drive awareness and traffic to our sites. We will continue our experiments to find form factors and build content for emerging communities and invest in those that are effective with our new readers.

2. Substantially extend our core product experiences

Priorities supported: Thriving Movement, Brand Awareness, Global Advocacy.

  • This priority will focus on deeper evolutions to the core product — integrating content from Commons, Wikidata, Wikisource and other projects into Wikipedia. This will be accompanied by rich authoring tools and content creation mechanisms for editors that build upon new capabilities in AI-based content generation, structured data, and rich media to augment the article format with new, dynamic knowledge experiences. New form factors will come to life here as the outcomes of earlier experimentation. We will showcase these developments in a launch for Wikipedia’s 20th birthday in 2021.

3. Change the paradigm of free knowledge

Priorities supported: Thriving Movement, Brand Awareness, Global Advocacy.

  • Wikipedia will always be the engine of our mission and movement. We will build on its strength as a platform that disseminates knowledge for anyone to use, anywhere on the internet, in a clear, easy, identifiable fashion. We will further develop the interfaces for our technical ecosystem, in order to enable people, institutions, sites and machines to create, share, and access the sum of all knowledge, on and off the Wikimedia sites, in order to truly become the “essential infrastructure of free knowledge”.

Metrics[edit]

Increase Readership by approximately 20% over the next 5 years as measured by page interactions and unique devices (our proxies for content consumed and number of visitors). As the outcomes will be implemented sequentially, we have mapped them to yearly targets:

1. Make incremental but meaningful changes to our core products.

  • In years 1 & 2 we will increase the average monthly content interactions by 7%
    • Total: ~16.6 billion to ~17.8 billion (7%)
    • Core markets: ~12.2 bn to ~12.8 billion (4.5%)
    • Emerging markets: ~4.4 billion to ~5 billion (14%)
  • And average monthly unique devices by 9% (We believe our awareness work will bring slightly more users/interaction)
    • Total: ~1.5 billion to ~1.6 billion (4.6%)
    • Core markets: ~1.01 billion to ~1.06 billion (5%)
    • Emerging markets: ~517 million to ~608 million (17%)
  • We will also begin to measure our external re-use and formulate appropriate target metrics

2. Substantially extend our core product experiences

  • In years 3 & 4 we will increase the average monthly content interactions by 9.3% (We believe our new product features will drive consumption)
    • Total: ~17.8 billion to ~19.4 billion (7.7%)
    • Core markets: ~12.8 bn to ~13.5 billion (6%)
    • Underrepresented markets: ~5 billion to ~5.9 billion (18%)
  • And average monthly unique devices by 7% percent
    • Total: ~1.6 billion to ~1.8 billion (7%)
    • Core markets: ~1.06 bn to ~1.12 billion (6%)
    • Underrepresented markets: ~608 million to ~670 million (10%)
  • We will seek to increase our external reuse by 10%

3. Change the paradigm of free knowledge

  • In year 5 we will increase the average monthly content interactions by 7.7%
    • Total: ~19.4 billion to ~20.3 billion (4.5%)
    • Core markets: ~13.5 bn to ~13.8 billion (2.5%)
    • Underrepresented markets: ~5.9 billion to ~6.4 billion (13%)
  • And average monthly unique devices by 5% percent
    • Total: ~1.8 billion to ~1.9 billion (5%)
    • Core markets: ~1.12 bn to ~1.15 billion (2.5%)
    • Underrepresented markets: ~670 million to ~731 million (9%)
  • We will seek to increase our external reuse by 20%

Priority: Thriving Movement[edit]

This priority envisions a robust and resilient movement that reflects the world and embraces a growth mindset. It co-creates and cultivates a welcoming, diverse, sustainable, inclusive, respectful and safe movement of leaders, contributors, readers, advocates, developers, allies and partners. It envisions a healthy ecosystem across all Wikimedia projects.

It recognizes that growth is not a zero sum concept; and that growth in established communities and projects must be matched by growth in parts of the world where content, readership, brand awareness and usage are low, and in marginalized and underrepresented communities.

Outcomes[edit]

1. We will welcome and support newcomers

Priorities supported: Thriving Movement, Brand Awareness, Worldwide Readership

  • We will facilitate the smooth entry, retention, and participation of new participants and contributors by providing them with safe & efficient onboarding; programs and convenorship opportunities that encourage and engage them; and platforms for learning, networking and mentorship in several languages.

2. We will have strong, diverse, and innovative communities that represent the world.

Priorities supported: All.

  • We will implement sustainability strategies and processes for growing and regenerating our movement by creating attractive programs for engaging key open knowledge clusters and sectors; catalyzing convenorship and building capacity across all world regions; encouraging gender diversity across all initiatives; and creating a global youth engagement strategy.

3. We will have strategic partnerships and coalitions with aligned organizations

Priorities supported: Thriving Movement, Brand Awareness, Global Advocacy

  • This means: we will build alliances and mobilize collective action and advocacy with selected partners around the world. We will co-convene and co-create programs with organizations that share our values to widen our partner network, expand our global footprint and raise brand awareness.

4. We will have strong and empowered movement leaders and affiliates

Priorities supported: Thriving Movement, Brand Awareness

  • This means: we will invest in the capacity of new and existing movement leaders and organizers and develop gender-equitable pipelines and pathways for moving leaders and experts from around the world into positions of strategic influence in the movement. We will ensure the sustainability of on-wiki roles, such as admins, bureaucrats and stewards, and strengthen our overall support for existing and new affiliates, functionaries, technical contributors, and other movement organizers.

5. We will support diverse content creation

Priorities supported: Thriving Movement, Global Readership, Brand Awareness

  • This means: we will support new and varied forms of the world’s knowledge being reflected in the Wikimedia ecosystem. To respond to global trends in knowledge creation and consumption, and through a more systematic understanding of global knowledge gaps, we will provide improved editing and content development experiences for existing and new contributors, and enable diverse multimedia content pilot programs. We will actively foster the inclusion of underrepresented and marginalized knowledge, and ensure content is locally relevant to communities.

6. We will have safe, secure spaces and equitable, efficient processes for all participants.

Priorities supported: All.

  • This means: we will improve key processes to enhance equity and efficiency within the movement as it grows and expands, and facilitate community decision making, with clear timelines and accountabilities. We will guide communities in following codes of conduct for safe and civil spaces, foster innovative and resilient community self governance practices, and reflect responsible online and offline behavior.

Metrics[edit]

1. Grow communities and content

  • By 2025, editor participation and retention rates rise by 5% each year across all Wikimedia projects, including from underrepresented geographies.
  • By 2025, there is a 18% annual increase in content across all Wikimedia projects, as contribution and editorship grow around the world.

2. Newcomers

  • By 2023, 80% of newcomers (e.g. first time grantees, event participants, online contributors, etc.) will know where to access onboarding, learning, and mentorship opportunities and will feel safe and supported as participants in the Wikimedia movement.

3. Diverse Communities

  • By 2025, we will double the number of youth, women, non binary people, and people from underrepresented geographies who participate in the Wikimedia movement.

4. Strategic Partnerships and Coalitions

  • By 2025, we will widen our partner network by adding one strategic and innovative partnership each year in different parts of the world, raising awareness of the movement and demonstrating critical linkages to the Sustainable Development Goals.

5. Movement Leaders, Affiliates and User Groups

  • By 2023, there will be a 30% overall increase in people trained to serve in leadership positions in the movement.
  • By 2023, at least 80% of affiliates, user groups, and on-wiki roles, such as admins, bureaucrats and stewards, will report having the support they need to sustain their roles.

6. Diverse Local Content

  • By 2025, we will double the amount of multimedia and structured data content across all Wikimedia projects.
  • By 2025, 5 global communities will participate in a pilot program to increase the presence and acceptance of oral knowledge on the Wikimedia projects.

7. Safe Secure Spaces, Equitable Efficient Processes

  • By 2021, 75% of Movement actors are aware of a universal code of conduct for safe online and offline spaces.
  • By 2025, 75% of women and non binary participants report feeling safe as online contributors and movement organizers.
  • By 2023, volunteer translators translate 90% of documentation into the 10 most spoken languages in the world.

Priority: Platform Evolution[edit]

To become the essential infrastructure of free knowledge, we need to evolve our platform for vast extensibility, broad content sharing, high performance, ease-of-use, and low barrier to entry. Our communities and projects need to be able to remain relevant and competitive in an ecosystem in which machines create content, and our platforms must provide tools that allow all people to be both the creators and curators of knowledge.

The Platform Evolution priority encompasses improving and modernizing Wikimedia’s technical ecosystem to respond to a landscape where AI is creating content, rich media dominates learning, content is structured and the tools people use to collaborate work easily across a multitude of devices and require minimal technical capabilities. This priority also enables growth in new markets by making contribution, curation, and collaboration tools more equitable, by focusing on providing both small and new communities with the same abilities to create and moderate content as the larger established projects.

This requires embracing techniques like artificial intelligence learning (AI) and deeper levels of process automation in order to be able to respond to both the needs of our contributors and the need to innovate more quickly. The integration of AI services will enable us to more quickly identify and close content gaps, protect content integrity, and empower smaller community projects and languages to build on other, more mature wikis. For machine learning to be effective, the data that composes our content must become more structured, and we need to empower our contributors with tools to help them be effective and consistent in contributing and working with data in a more structured format.

Addressing content gaps also includes making it easier to incorporate rich media, which requires more storage and server power, and better tooling for editing, uploading, and incorporating more types of media. On the engineering front, better automation of the software release pipeline through continuous integration, and a more intentional focus on code quality and testing will allow for more innovative and faster experimentation.

The ability to build modern experiences in a consistent manner requires updates to our server, network infrastructure and software development environments alongside the core software and applications through which our readers and contributors interact with our projects. This includes the tooling and infrastructure components that compose and support the Wikimedia technical ecosystem, including by our two main technology components, Mediawiki and Wikibase, and the projects that will provide the majority of content creation and consumption avenues, including Wikipedia, Wikidata, Commons and Wikisource.

Investments in platform evolution will thus be targeted toward machine learning, structured data development, multimedia and interactive content capacity, server and network infrastructure, developer tooling and engineering productivity, and volunteer diversity that will collectively reflect well defined products, user bases, and use cases.

Outcomes[edit]

1. Software platforms with integrated machine learning, rich media, and structured data components, and associated tooling for internal and external development and reuse of code and content.

Priorities supported: Platform Evolution, Worldwide Readership

  • This outcome focuses on:
    • the development of a robust AI infrastructure, consisting of APIs, tooling, data pipelines and other infrastructure to assist in surfacing knowledge gaps, automated language translation and other forms of knowledge creation, moderation, search and discovery. This infrastructure will also provide facilities to detect and correct algorithm biases and make Wikipedia, Wikidata and other project data available to train models created outside of our project spaces.
    • expanded development of structured data tools to enhance data formatting and categorization capabilities for easier consumption by our machine learning pipelines behind the APIs, as well as by machine learning tools built by third parties and;
    • support for the integration and discoverability of rich content including video, audio, and interactive media, as well as the infrastructure to serve it with high performance, high redundancy, and low latency to all parts of the world.

2. Fully automated and continuous code health and deployment infrastructure.

Priorities supported: Platform Evolution

  • With an early focus on improving engineering productivity for technical contributors, including Foundation staff engineers at the Foundation, this outcome encompasses:
    • automating our code deployment pipeline and ensuring broad test coverage with tooling and practices that make it easy for volunteer and staff developers to deploy safe, healthy code;
    • speeding up deployments and having greater confidence in the quality, performance, scalability and overall sustainability of our code base;
    • making software high quality in a measurable way that ships with testing, analytics, monitoring, security and privacy built in, and;
    • addressing architectural issues that will improve the modularity of our technology stacks, making it easier to maintain the health of our codebase as we continue to scale and maintain our projects.

3. Tooling for contributors is easy to use, well-documented, and accessible to users, increasing engagement and contribution.

Priorities supported: Platform Evolution, Thriving Movement

  • This outcome is focused on the contributor experience and will provide:
    • high-quality and and accessible tooling for technical and content contributors, curators and collaborators;
    • processes that remove hurdles to streamlining both code and content contributions into projects, and;
    • a lower barrier to entry for new technical contributors and aspiring editors.

Metrics[edit]

1. Machine learning, structured data and rich media integration

  • AI tools and workflows are utilized against 25% of content. This output consists of two main components, successful completion of AI platforms and the usage of these platforms in content and creation consumption activities, and this metric is designed to capture both aspects. More specifically, the MTP’s growth in editors, readers, and content will not be possible without AI platforms but the actual impact is difficult to estimate.
  • 25% of content consumed or created leverages “structured data”. This includes Wikidata but also extends to content from articles, templates, and other sources stored in formats that can be leveraged programmatically for new contribution and consumption form factors. Like AI, this metric incorporates both completion and usage and is critical for the completion of outputs in other priorities.
  • A 25% increase in rich media content created and consumed across the projects. The Worldwide Readership outputs, specifically output 2 (Substantially extend our core product experiences) depend on having a robust rich media CMS platform both available and used across our projects as illustrated by this metric.

2. Engineering productivity and technical community indicators

  • 25% increase in code quality measured by automated measurement and profiling across our code base thought industry standard metrics
  • an increase in developer satisfaction measured by regular surveys and a 20% decrease in the number of outstanding code reviews, and;
  • in-line with our metrics for our editing communities, a 5% increase in growth and retention of the technical communities, including from underrepresented geographies.

Priority: Global Advocacy[edit]

This priority outlines our strategy over the next three to five years to build our collective capacity as global advocates, in order to become an independent, influential voice that can help the world around us to accommodate, protect, and invest in free knowledge.

Building on the popularity of our projects, the strength of our brand, and the passion of the international movement we support, we will shape and drive global conversations around the future of free knowledge. Rapid shifts in societal attitudes towards the open internet, the responsibility and accountability of online platforms, and the value of knowledge — be it works of authorship or personal data — have increased the urgency of this priority.

Outcomes[edit]

1. Create a free knowledge policy agenda.

Priorities supported: Global Advocacy, Brand Awareness, Thriving Movement

  • Own a single narrative that goes beyond articulating how we defend the Foundation from regulatory encroachment to proactively and positively describing the ideal community, regulatory, normative, and societal framework for the free knowledge movement.

2. Influence conversations that affect our free knowledge policy agenda.

Priorities supported: Global Advocacy, Brand Awareness

  • Build and leverage the necessary political capital to ensure that policymakers and other stakeholders consider and respect both our projects and the free knowledge movement when developing and updating the regulatory framework in which we operate.

3. Form partnerships that advance our free knowledge policy agenda.

Priorities supported: Global Advocacy, Brand Awareness

  • Convene and partner with stakeholders to amplify our voice and create momentum around the adoption of our free knowledge policy agenda. Shape technical standards and societal norms in ways that empower participation in free knowledge.

4. Share our agenda with our communities.

Priorities supported: Global Advocacy, Thriving Movement, Platform Evolution, Worldwide Readership

  • Build technical and community structures that exemplify our free knowledge policy agenda. Conduct appropriate assessments of our impact on human rights, and ensure our organizational plans and strategic work address any deficiencies.

Metrics[edit]

Measuring and evaluating the efficacy of advocacy is an evolving area of study, and tracking the wrong metrics can negatively skew future operational emphases. As part of establishing a positive and unified free knowledge policy agenda, we will work to develop a methodology to measure our progress in the following areas:

  1. Increase awareness and support for our agenda among targeted policymakers.
  2. Increase awareness and support for our agenda within the civil society, international organizations, academia, and industry sectors.
  3. Create a human rights impact assessment for our products and content.