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This page is a translated version of the page Wikipedia 25/Celebration toolkit/Press and the translation is 33% complete.
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Questo kit di strumenti fornisce indicazioni e risorse ai volontari e agli affiliati per la diffusione di notizie ai media locali e regionali sul 25° compleanno di Wikipedia. L'obiettivo è quello di ottenere una copertura mediatica su Wikipedia in ogni paese il 15 gennaio 2026. Per favore, utilizzate questo kit di strumenti per ottenere ampia copertura da parte dei giornalisti locali. Se avete domande o avete bisogno di ulteriore supporto, contattate il team di Wikimedia Foundation Media Relations su questa pagina di discussione o all'indirizzo press(_AT_)wikimedia(_DOT_)org.

Come sviluppare un piano di comunicazione per i media

Questa è una guida su come sviluppare un piano per diffondere la notizia del tuo evento, progetto o iniziativa rivolta ai media legata al 25° compleanno di Wikipedia.

1. Individua i tuoi obiettivi e la tua audience

È importante sapere cosa si sta cercando di ottenere attirando l'attenzione dei media. Ad esempio: speri di aumentare la partecipazione a un evento di compleanno? Vuoi far crescere la tua base di affiliati? Incoraggiare le persone a provare a modificare l'enciclopedia? Chi stai cercando di contattare e perché?

Identifica 2 o 3 obiettivi che vuoi raggiungere ottenendo l'attenzione dei media e dal pubblico che stai cercando di raggiungere.

2. Considera lo storytelling da diverse angolazioni

Una volta definiti gli obiettivi, esplora quali possibili angolazioni narrative e "ganci" hai a disposizione per catturare l'attenzione della stampa. Alcuni elementi che potrebbero essere interessanti per la stampa comprendono:

3. Segnati quali messaggi chiave e quali risorse

In base ai tuoi obiettivi, quali sono i 2-3 messaggi più importanti che vuoi trasmettere al pubblico? Questi sono i messaggi che vorrai condividere anche con i giornalisti.

Dai un'occhiata alle nostre risorse di messaggistica e di modelli qui sotto per maggiori indicazioni su come comunicare a proposito di Wikipedia e in particolare sul suo 25° compleanno.

Inizia anche a raccogliere dati e statistiche, immagini ed esempi di storie che i giornalisti potranno usare nei loro articoli.

4. Identifica il tuo portavoce

Chi può parlare ai media ed essere citato per trasmettere i tuoi messaggi chiave? Possono essere 1 o 2 persone, a seconda della specifica iniziativa, evento o traguardo di cui si tratta.

Puoi includere i portavoce della tua associazione, così come altri volontari che hanno storie grandiose da raccontare o che hanno raggiunto importanti traguardi nel movimento. Procurati in anticipo le foto dei portavoce.

5. Creati la tua agenda di contatti con i media

Pensa al tuo pubblico, alla tua audience; cosa sai di lei e di come si informa? Legge spesso newsletter, tech news e/o giornali generalisti on line? Fai un brainstorming su quali pubblicazioni sarebbero ottimali per una copertura mediatica che potrebbe aiutarti a raggiungere i tuoi obiettivi e il tuo pubblico.

Una volta che hai in testa queste pubblicazioni ideali, individua i giornalisti che ti sembra potrebbero essere interessati a saperne di più su Wikipedia e il 25° compleanno. Molti giornalisti elencano le loro biografie sui siti di notizie o su LinkedIn. Aggiungi questi giornalisti e le loro informazioni di contatto alla tua lista.

6. Scegli quali tattiche adottare

Ci sono molti modi per coinvolgere i media sul 25° anniversario. Devi decidere quale sia l'approccio migliore per te. Alcuni dei modi più comuni comprendono:

  • Comunicati stampa: i comunicati stampa sono testi di 500 parole circa che includono le informazioni chiave riguardo a uno specifico evento o iniziativa, per rendere più facile a un giornalista di capire di che si tratta e perché dovrebbe interessargli. Vedi sotto per ulteriori suggerimenti riguardo a come usare i comunicati stampa.
  • Inviti ai media: se ospiti un evento, invitare i giornalisti a partecipare è un ottimo modo per interessarli e farli parlare con le persone. Vedi un esempio di invito a un mezzo di comunicazione.
  • Presentazioni ai media: puoi decidere di inviare delle presentazioni ai media chiedendo loro l'opportunità di parlare più approfonditamente del 25° anniversario. Le presentazioni ai media sono ottime opportunità per fare storytelling più duraturi che non siano legate a un evento, un progetto o un'iniziativa specifici. Il modello di presentazione ai media è disponibile qui sotto.

Assicurati di inviare delle e-mail di richiamo ai giornalisti se non ti rispondono la prima volta.

7. Metti in pratica il tuo media plan

Adesso è il momento di mettere in atto il tuo piano. Contatta i media con almeno qualche settimana di anticipo per informarli di un evento, un progetto o un'iniziativa specifici, in modo che abbiano il tempo di farsi un'idea e saperne di più. Se vuoi ottenere la copertura mediatica il 15 gennaio, dovresti iniziare a contattare i giornalisti con almeno una settimana di anticipo. Questo darà ai giornalisti il tempo di iniziare a pianificare, fare interviste e scrivere i loro articoli. È utile avere a portata di mano anche statistiche e immagini che i giornalisti possano includere nei loro articoli insieme a foto e biografia del portavoce.

Dai un'occhiata alle nostre risorse di messaggistica e ai visual del 25° compleanno che potrebbero esserti utili per mettere in pratica il tuo media plan.

Messaggi chiave

You can use the following key messages to explain Wikimedia topics and share about the birthday with public audiences. Note that messages are subject to change, and we will continue to add to this section in the coming months. Please contact us if you have questions or need additional support with messaging.

Spiegare Wikipedia

  • Wikipedia is one of the world’s largest and most important knowledge and educational resources.
  • It includes more than 65 million articles in over 300 languages crafted by nearly 250,000 human editors and is viewed more than 15 billion times per month.
  • Wikipedia is the only major website to be hosted by a non-profit organization, the Wikimedia Foundation.
  • Wikipedia’s content is written on notable subjects by volunteer editors from around the world. These editors adhere to Wikipedia’s editorial standards, ensuring all information is backed by reliable sources and presented from a neutral point of view.
  • Studies have shown that when a larger number of volunteer editors contribute to a Wikipedia article from diverse political backgrounds it produces higher quality articles.
  • Wikipedia does not show advertisements, it doesn’t charge a subscription fee, and it does not sell users’ data. The majority of its funding comes from individual donations ($11 is the average) from people who read Wikipedia.
  • This open, community-led model is the reason that Wikipedia has become the go-to place for people to learn anything online.

Key Wikipedia facts and figures

  • Wikipedia is viewed nearly 15 billion times every month.
  • Wikipedia contains over 65 million articles across over 300 languages.
  • Wikipedia is edited by nearly 250,000 contributors every month around the world.
  • Wikipedia is edited 342 times per minute.
  • Most vandalism is addressed within ten minutes on the top ten most viewed Wikipedias.

Wikipedia @ 25: Knowledge is Human

For context, the 25th birthday celebration will include a global campaign centered on the existing "Knowledge is Human" theme.

  • Wikipedia was founded on 15 January 2001. In January 2026, the website will celebrate its 25th birthday, marking a quarter century of making trustworthy human-powered knowledge accessible worldwide. As the world has changed over the past 25 years, Wikipedia remains a reliable source of information and trusted knowledge.
  • Wikipedia is the backbone of human knowledge on the internet: it informs AI models, journalism, fact-checking, digital literacy efforts, and more.
  • What sets Wikipedia apart is the humans behind the knowledge. The more humans take part, the better the internet’s knowledge becomes.
  • Wikipedia is written by people who believe in the power of shared knowledge, and who continuously improve it, ensuring it continues to serve billions of people in their daily quest for reliable, trusted information.
  • Its 65 million articles in 300+ languages crafted by 250,000 editors have proven the immense power of human collaboration.
  • Now in the age of AI, we need the human-powered knowledge of Wikipedia even more than ever.
  • With continued help from readers, volunteer editors, and donors across the globe, Wikipedia will remain the crucial hub for human-powered knowledge and collaboration online for the next 25+ years.
  • Knowledge is human and knowledge needs humans.

Wikipedia e l'IA

  • In the age of AI, Wikipedia and its human-powered knowledge is even more important.
  • Wikipedia is the backbone of human knowledge on the internet: it powers generative AI tools, search engines, voice assistants, and more.
  • Every single commercially available large language model (LLM) trains on and uses Wikipedia content.
  • The use of AI and machine learning on Wikipedia is not new. Since 2010, some volunteers have used AI and ML tools to support their work, especially on time-consuming and redundant tasks.
  • Machine-generated content is exploding across the internet, and it can also make its way to Wikipedia. Wikipedia volunteers have showcased admirable resilience in maintaining the reliability of information on Wikipedia based on existing community-led policies and processes.
  • All content on Wikipedia is reviewed by human volunteers to ensure it meets Wikipedia’s rigorous editorial standards.

Modelli

Media pitch

SUBJECT: Wikipedia reaches 25 year milestone

Hi X,

I am reaching out to you on behalf of the (affiliate name or simply Wikipedia volunteers), the community of volunteers who edit Wikipedia.

On 15 January 2026, Wikipedia will celebrate its 25th birthday. To celebrate this milestone, we will (details about your specific project or initiative). We would like to invite you to learn more about (project/initiative/event), Wikipedia’s trajectory over the last 25 years, its volunteer community, and what the next 25 years may hold. Let me know if you’re interested in talking to (Affiliate Lead Name/ Volunteer) about this major milestone. We’d be happy to share more information with you!

Thank you,

[NAME]

Invito ai media

SUBJECT: Invitation – Wikipedia's 25th birthday celebration, (Name of City and Date)

Hello,

I hope my email finds you well. My name is (your name) and I am a (state your affiliation)) for Wikipedia (region).

Wikipedia will celebrate its 25th birthday on 15 Jan. 2026.(Usergroup / community name / affiliate) invites you to join our (event type), taking place on (date) at (time); where we will be (activity).

Click here (link to details of the event) to learn more about our event.

To RSVP, please (state preferred method).

Comunicato stampa

The Wikimedia Foundation will publish a press release for the 25th birthday in Arabic, English, French, German, Japanese, Malay, Portuguese, and Spanish. If you would like to write a press release specific to your group, below are some tips. Also, a template press release will be made added to this toolkit in early December for you to use.

Why write a press release?

  • A press release is one way to raise awareness about an announcement. It can be on your website and/or emailed to journalists.
  • Wikipedia’s 25th birthday is a global celebration, and local press releases can raise awareness in specific regions while showing the diversity of the movement.
  • This is a place where you can highlight edit-a-thons, or local events connected to the birthday in your region.

How do I distribute a press release?

There are a number of ways to distribute a press release:

  • Share it by email with local reporters who might be interested. (Many publications have a contact us form on their website with reporter email addresses).
  • Publish it on an affiliate/community blog, or in the press section on your website.
  • Share a link on social media.

When should I distribute a press release?

  • You should give reporters at least a few weeks (where possible) to digest the information in the press release and plan for a story.

Modello di comunicato stampa

Use the template below to write a press release that you can share with journalists in your region to get news attention about Wikipedia's 25th birthday. There are placeholders in the brackets below for you to add relevant details. A global press release will be available on the Wikimedia Foundation's website on 15 January at 8:30 am UTC.

Headline

Example: 25 years of Wikipedia: [Affiliate/community] celebrates knowledge at its best

Subheadline (optional)

Example: [#] of Wikimedians come together to celebrate 25 years of free knowledge through [Event/Initiative].

[Date, City, Country] — Today, Wikipedia, the world's largest online information resource, turns 25, commemorating over two decades of humans sharing free knowledge around the world. [Affiliate group], [describe affiliate group], is celebrating this milestone through [details on local celebrations, initiatives, etc.].

[Quote from affiliate leader or volunteer]

  • Quotes can reflect on what this milestone means to your affiliate, the role of Wikipedia today, how the presence of Wikipedia has grown in your region, or anything else that you think will be compelling to the media.

[Background information about Wikipedia]

  • Share information about Wikipedia and its community in your region. Use these key messages. Weave in data points to offer more context where possible.
  • Example: [Language Wikipedia] has more than [number] articles with a community of [number] active volunteer editors.

[Details on what your community is doing for the 25th birthday]

  • Highlight any birthday events, initiatives, or other activities you’ll be doing specifically for the 25th birthday and how people can get involved.
  • Highlight community stories, major milestones achieved in the past 25 years including major events, partnerships, initiatives, etc.
  • Offer a way for people to stay in touch and learn more, for example by including your social media channels and/or website.
  • You can also highlight opportunities that the Wikimedia Foundation is leading if useful from the global press release, including ways people can get involved on social media and by visiting a commemorative 25th birthday site. This page will be updated on 15 January at 8:30 am UTC.

[Wikipedia facts and figures]

  • [Add any specific stats about your local wikis and/or community].
  • Wikipedia is viewed nearly 15 billion times every month.
  • Wikipedia contains over 65 million articles across more than 300 languages.
  • Wikipedia is edited by nearly 250,000 editors every month around the world. Editors are defined by one edit or more every month; only editors with a username are counted.
  • Wikipedia is accessed by over 1.5 billion unique devices every month.
  • Wikipedia is edited 324 times per minute.
  • Wikipedia is the only website in the top-ten most-visited global websites to be run by a nonprofit.

[About affiliate]

  • Include a general description of your community if applicable

[Contact information]

  • Include details on phone number/email for reporters to contact you.

Media training recording

This recorded training is meant to equip you to speak with journalists when needed. The training covers topics such as:

  • Understanding the media landscape
  • The components of a good story
  • The things to keep in mind when talking to journalists about WP25
  • Best practices for speaking to journalists

You can find the training at the links below:

Other messaging resources

La serie dei video "A Wiki Minute"

  • This series is a collection of short, reusable video explainers about key Wikimedia elements, concepts, and principles for the public to better understand our projects and our movement. See the YouTube playlist and Meta-Wiki page. You can share these videos at events, in emails, with reporters, and more.

Domande frequenti (FAQ)

Answers to the most common questions about the Wikimedia Foundation, Wikipedia, and more.

Blogs about lessons from Wikipedia

Blogs about Wikimedia and AI

Visual/immagini

Check out 25th birthday logos and other visuals in the Celebration toolkit.

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