Wikipedia 25/Cassetta degli attrezzi
Cassetta degli attrezzi
A proposito dell'identità visiva di Wikipedia 25
Quest'anno, Wikipedia compie 25 anni, e vogliamo celebrare 25 anni di conoscenza, umanità e collaborazione nel modo migliore. Come è evidente dal logo di Wikipedia, un globo assemblato a partire da pezzi di un puzzle: insieme e un pezzo alla volta, costruiamo la summa del sapere umano.
L'identità visiva di Wikipedia 25 si fonda su ciò che rappresenta il singolo pezzo del puzzle, parte fondamentale del globo di Wikipedia dal 2003. È una forma universalmente comprensibile e può essere interpretata in molti modi diversi; un solo pezzo del puzzle rappresenta le connessioni che costruiamo tra di noi come individui. I pezzi vicini rappresentano un tutto che vale più della somma delle sue parti.
L'elemento fondamentale: il pezzo del puzzle
Il singolo pezzo del puzzle è un adattamento di quello presente nel globo di Wikipedia. È stato semplificato per aumentarne la leggibilità, la comprensione e l'usabilità ad ampio raggio. Questa forma minimale consente di utilizzare il puzzle all'interno di una struttura a griglia, come maschera fotografica o come elemento per assemblare icone e immagini.
Il logo di Wikipedia 25 e come usarlo
Il logo principale per il 25º anniversario consiste nel marchio standard di Wikipedia combinato con il nostro pezzo di puzzle aggiornato e un "25" stilizzato al suo interno. Questo logo è il più riconoscibile e rendende evidente il marchio di Wikipedia. Risulta particolarmente efficace nei contesti in cui potrebbe non essere chiaro che sia Wikipedia a "parlare", ad esempio quando si pubblica dall'account social di un affiliato.
L'uso del logo WP25 è sottomesso alle Linee guida sui marchi della Wikimedia Foundation.
La versione abbreviata del logo è composta esclusivamente dalla W del marchio standard combinato con il pezzo del puzzle e il numero "25".
È destinato ad essere utilizzato in contesti in cui è già chiaro che il messaggio proviene da o riguarda Wikipedia. Quindi, in spazi dove ci sono altre menzioni aperte di Wikipedia. Questo logo funziona bene, ad esempio, su un volantino se Wikipedia è già menzionata nel titolo. Allo stesso modo, potrebbe funzionare bene su un post nei canali social di Wikipedia o su un banner di notifica.
Scarica i loghi da Wikimedia Commons
Logo su sfondo scuro
Una versione bianca del logo può essere usata per sfondi scuri e fotografie.
Area di stampa sicura
Dovremmo sempre avere un po' di spazio libero ("abbondanza") intorno al logo. La quantità di spazio da tenere dipende dalla dimensione del logo. L'area di stampa sicura minima da tenere libera deve essere uguale alla larghezza della "linguetta" o dell'incavo del puzzle - i termini tecnici per indicare le parti di puzzle che permettono di incastrare i pezzi fustellati tra loro.
Terminologia del pezzo del puzzle
Quando parliamo del nostro puzzle, lo spazio concavo e incavato è conosciuto come "spazio vuoto", mentre lo spazio convesso e sporgente è conosciuto come "linguetta".
Come tradurre il logo
Personalizza il marchio nella tua lingua
Assembla la tua versione del logo per il 25º anniversario combinando insieme il logotipo «Wikipedia» nella tua lingua e l'elemento grafico a forma di pezzo di puzzle con il «25» al centro.
Per le lingue che vengono lette da destra a sinistra, è possibile spostare il pezzo di puzzle a sinistra del logotipo «Wikipedia», di modo che venga letto per ultimo. Tuttavia, non bisogna cambiare l'orientamento del numero «25» del pezzo del puzzle.
Non cambiare l'inziale W e il puzzle 25. Per favorire il riconoscimento globale del marchio, lo stiamo mantenendo coerente per tutte le lingue.
Come usare il logo Wikipedia 25 su Wikipedia
I wikipediani spesso decidono di modificare il logo di Wikipedia per i compleanni. Questa versione, con la tagline inclusa, è l'ideale per quest'uso.
Si prega di notare che, in questa versione del logo di Wikipedia 25, è inutile e sconsigliato di includere il globo di Wikipedia.
Inoltre, ti preghiamo di non apportare ulteriori modifiche, come cambiare il colore o la dimensione del pezzo del puzzle, in modo che esso abbia una dimensione e un posizionamento simili a quella del globo-puzzle usato di solito sul portale.
Utilizza questo logo solo a partire da dicembre 2025 e fino alla fine del 2026.
To see a collection of already localized logos please visit Category:Wikipedia 25 localised logos on Commons.
Palette di colori
Colori primari
Il bianco, il nero e il blu sono componenti altamente riconoscibili di Wikipedia come piattaforma. Abbiamo scelto questi colori per celebrare e rafforzare il loro legame con il marchio Wikipedia. Con l'aggiunta di un blu più brillante per un maggiore contrasto, questi colori servono come principale palette di colori.
Questi colori offrono flessibilità di tono in una campagna che dura più di un anno e una in gamma di casi, dai festeggiamenti ai contesti più formali.
#000000
R0 G0 B0
C0 M0 Y0 K100
#FFFFFF
R255 G255 B255
C0 M0 Y0 K0
#0E65C0
R14 G101 B192
C93 M47 Y0 K25
#049DFF
R4 G157 B255
C93 M38 Y0 K0
#C0E6FF
R192 G230 B255
C25 M10 Y0 K0
Colori secondari
Sono state scelte tonalità calde di rosa, arancione e giallo dalla Palette creativa di Wikimedia per disporre di maggior contrasto rispetto ai toni freddi più comunemente associati a Wikipedia.
#E679A6
R230 G121 B166
C0 M47 Y28 K10
#F9DDE9
R249 G221 B233
C0 M11 Y6 K2
#EE8019
R238 G128 B25
C0 M46 Y89 K7
#FBDFC5
R251 G223 B197
C0 M11 Y22 K2
#F0BC00
R240 G188 B00
C0 M22 Y100 K6
#FBEEBF
R252 G238 B191
C0 M5 Y25 K2
#A2A9B1
R162 G169 B177
C00 M00 Y00 K40
* ONLY TO BE USED FOR BODY COPY.
Color pairing
Prioritizing the signature Wikipedia blue by selecting colors that complement it.
When working with the secondary palette we either pair it with the darker/lighter tones of the same color or with the Wikipedia signature dark blue.
To ensure your message is easy to read, use white text over the Wikipedia blue, and black text on all of the other colors.
Font di Wikipedia 25
Linux Libertine Regular è il font principale per i titoli. Montserrat Regular è il font usato per il corpo del testo. L'attribuzione è sempre in Montserrat Regular.
Both these fonts use the SIL Open Font License, so you can freely use and adapt the content. Montserrat is a Wikimedia brand font, and Linux Libertine is the font used in the Wikipedia logo mark.
Fonts for non-Latin languages
Following the same guidance as above, use the font from the official Wikipedia logo in your language as the primary font. Use Noto for body copy.
Scarica i fonts qui - Montserrat, Linux Libertine e Noto
Designing with the puzzle pieces
Individually
You can do almost anything with one puzzle piece. You can rotate it. You can add text, a photograph, add an icon from the design system inside of it or use it as a shape.
We can zoom into the puzzle piece, but if we do, it should be visible as a puzzle piece. We should always ensure at least one notch and one blank are visible.
Usa il pezzo del puzzle per crare un motivo
You can also use the puzzle pieces as part of an interlocking grid structure. It is important to not change the grid pattern: Do not overlay puzzle pieces; change the sizes of individual puzzle pieces within the same grid; or rotate the puzzle pieces within a grid.
Aspect ratios when creating patterns for social
These are common aspect ratios and the suggested minimum puzzle piece sizes when using them as a grid in your composition.
Layout & formati: occuparsi della grafica per i social
Layout suggestions for social posts
Here are layouts samples, with suggested image and text placement. You can download these layouts in a Google Slide format or PDF format to easily add your own photography and text and change colors.
Adding photography to your layouts
Here are layouts samples, with suggested image and text placement. When placing the image, be conscious of what is covered or revealed by the pieces. Use this to tell a story and focus attention on your message. In this example, always having the person’s eyes unobstructed shows respect and makes the composition more emotionally engaging.
You can use more than one photo within a single layout. This works best when they tell a story together, so they should be contextually relevant to one another and preferably be similar in terms of color.
Photography
Photography selection
There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are a few things to take into account:
- Complex or busy images will not work well with the puzzle pattern. Rather choose simpler compositions with open space and flatter colours.
- If cultural or religious symbols are depicted, it should be done in a respectful way. Make sure the context you use the image in is also respectful.
- Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
- Images should avoid depictions of other brands.
- Images should be suitable for all ages.
Adding attribution to your photographs
Make sure you have the rights to use the chosen photo. Giving credit to the creator of an image is really important in the free knowledge movement’s values, so be sure to credit the photographer or creator. Reasonable attribution is a cornerstone of the Creative Commons licences. These flexible licences are designed to make it easy to share and remix creative output. They require that you include the Title, Author, Source and License. Follow this handy attribution guide on how to do that.
The icons
We are celebrating our 25th anniversary with a wide range of symbols.
The icons can be used in presentations, swag, social posts, and more. You can showcase many together, or display just one at a time. Here are some examples of how you can use them:
GIFs
Communicate and celebrate using these GIFs.
Create your own icon
Making your own Wikipedia 25 birthday icon
- Create a vector drawing or find one on Noun Project (remember to include attribution!)
- Download our Puzzle Brush and import it into Adobe Photoshop
- Use the brush to trace over the vector drawing
- Perform a final clean up to fill in any missing gaps
Animation
Check out our super cool puzzle tool
With this tool you can turn any illustration or GIF into a puzzle piece animation! Start exploring by simply uploading an image/video clip/ gif of choice. You can create your puzzle visual by using our various settings to get the type of puzzle image you want.
We recommend for best results the less busy the image the better, and images with more contrast in colors work best as well.
Move the levers on the right-side table to play with image size, puzzle size, the spacing between the pieces themselves and of course the colours.
Please upload your freely licensed creations to Commons and add them to the Wikipedia 25 Puzzle tool icons category. Have fun!
Design your own Wikipedia 25 banner
We’re inviting community members to help design a special birthday banner by including their own photo alongside the Wikipedia's 25th anniversary puzzle piece brand mark. Once you’ve created your design, please upload it to Wikimedia Commons so it can be celebrated by everyone.
This Google Slides deck provides you with a template and instructions for creating your own banner. The template is designed to be modular, meaning that banners can be combined with one another to make larger collages.
Banner guidelines
Printing
In order to ensure that the size and quality of banners remains consistent, they should each be printed at a size of 100cm x 100cm on semigloss paper.
Selecting imagery
There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are however a few things we suggest you take into account:
- Double check that images are public domain or that the licenses are CC BY, CC BY-SA or CC BY-NC.
- Make sure that image is attributable to a specific person or user.
- Images should not consist of complex or busy patterns that interfere with the puzzle pattern.
- We prefer you refrain from using significant historical figures.
- If cultural or religious symbols are depicted, they should be done so respectfully and contextually.
- Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
- Images should avoid depictions of other brands.
- Images should be suitable for all ages.
Color selection
Ensure that any icons/logos used maintain an appropriate color contrast from your selected background color
Using the designs for other materials
The Wikipedia 25 icons can be used to produce celebratory merchandise, identify special web pages or other digital content, make posters or banners, name tags, birthday cakes, and much more. Please do not use the name "Wikipedia" to sell any items, or for other uses without checking the trademark policy.
Instructions on how to place icons
Examples of printing
Pre-made designs
Available merchandise and swag
Two collections were developed to celebrate this milestone: The first one is a “Classics Collection”, inspired by Wikipedia’s beloved look, its hyperlinks, infoboxes, etc. That collection is already available and features t-shirts, hats, pennants, socks, and more. The second collection is launching on Wikipedia’s birthday, 15 January 2026, and is inspired by this birthday’s theme: 25 years of humanity at its best. It features really fun items, from pillows to hats. Check out the Wikipedia Store on 15 January 2026 to place your order.
Presentation template
Are you planning to hold a talk, a presentation or a discussion during your Wikipedia 25 event and need a branded slide template? Find the Wikipedia 25 presentation template here. Make a copy and personalize it to best fit your needs.
Download presentation template here (Google Slides)
Celebration videos
Celebratory video messages from Jimmy Wales and Maryana Iskander that can be played at birthday celebrations.
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Wikipedia 25 birthday message from Jimmy Wales 1
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Wikipedia 25 birthday message from Jimmy Wales 2
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Wikipedia 25 birthday message from Jimmy Wales 3
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Wikipedia 25 birthday message from Maryana Iskander 1
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Wikipedia 25 birthday message from Maryana Iskander 2
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Wikipedia 25 birthday message from Maryana Iskander 3
25 years of human knowledge video
25 years ago, Wikipedia was a dream. A wildly ambitious, probably impossible dream. This video was created to highlight the past 25 years of human knowledge, and the people who made it possible.
We have created different versions for you to share this video widely on social media, in blog posts, presentations, live events, etc.
More formats of this video are available on Wikimedia Commons (with burnt-in subtitles, without voiceover, shorter cutdowns, and vertical videos)
Digital swag
Celebrate with this fun collection of digital assets
Video call backgrounds
Use these backgrounds in your meetings or virtual events. Find the Wikipedia 25 virtual backgrounds here. Download them and select your favorite to use! (Google Slides) (JPEG)
Social cover images
Upload these to your social media profiles.
YouTube
Mastodon, Bluesky and Twitter
Need help with the celebration toolkit?
We encourage everyone to explore, experiment, and have fun when applying the design toolkit. When we use the toolkit well, we create a globally visible campaign that connects the different parts of the movement through Wikipedia’s 25th birthday. Let’s celebrate the people who have made Wikipedia possible over the last 25 years and invite more people into the movement!
If you have any questions about using the toolkit, please contact the Brand Studio team at wp25design
wikimedia.org. The Brand Studio is a very small team handling a number of projects, so while we may not be able to offer design execution help, we will try to clarify any confusions and offer suggestions within three business days. This inbox will remain active during this year of celebration until December 2026.
The Brand Studio is also offering office hours to answer any questions you may have about the toolkit:
- November 19, 2025, 18:00 UTC: Bex, Shrutika
- December 3, 2025, 10:00 UTC: Bex, Corli
- February 10, 2026, 18:00 UTC: Bex, Shrutika
- February 24, 2026, 10:00 UTC: Bex, Corli
Future dates will be added in the new year.
There will also be a Let’s Connect session in January, 2026, where the Brand Studio team will present the design system leading to a discussion. Details for Let’s Connect will follow.