Wikipedia 25/Celebration toolkit/kk

This page is a translated version of the page Wikipedia 25/Celebration toolkit and the translation is 18% complete.

Мерейтойлық рәсім

Көрнекі материалдар

Белгішелер мен графика сияқты көрнекі құралдар

Әлеуметтік желілер

Баршаға жариялау бойынша кеңестер мен нұсқаулар

Баспасөз

Ақпаратты таратуға арналған нұсқаулық және ресурстар

Уикипедия 25 көрнекі элементі туралы

Биыл Уикипедия 25 жасқа толады және біз білімнің, адамгершіліктің және ынтымақтастықтың 25 жылдығын ең жақсы деңгейде атап өткіміз келеді. Уикипедиядағы басқатырғыштар глобусы бірге және бөлшектеп бейнелейтіндіктен, біз адамның барлық білімінің жиынтығын жасаймыз.

Wikipedia 25 визуалды сәйкестендіру жүйесі 2003 жылдан бері wikipedia globe логотипінің негізгі бөлігі Болып табылатын wikipedia басқатырғышына негізделген. Бұл жалпыға бірдей түсінікті және әртүрлі тәсілдермен түсіндіруге болатын пішін; басқатырғыштың бір бөлігі жеке тұлға ретінде бір-біріміздің арамызда құратын байланыстарды білдіреді. Біріктірілген бөліктер оның бөліктерінің қосындысынан артық тұратын бүтінді білдіреді.

"Біздің негізгі элементіміз: Пазлдың бір бөлігі"'

Жеке жұмбақ бөлігі - Уикипедия глобусынан алынған бөліктің бейімделуі. Ол оқуға ыңғайлы, түсінуге оңай және кеңірек жүйеде пайдалану үшін жеңілдетілген. Бұл қарапайым пішін жұмбақ бөлігін тор құрылымында, фотомаска ретінде немесе белгішелер мен кескіндерге арналған құрылыс материалы ретінде пайдалануға мүмкіндік береді.

Wikipedia 25 логотипі және оны қалай пайдалану керек

25 жылдық мерейтойлық негізгі құлыптау стандартты Уикипедия сөз белгісінен, жаңартылған жұмбақ бөлігімен және оның ішіндегі стильдендірілген 25 санымен біріктірілген. Бұл белгі ең танымал және Уикипедия үшін бренд туралы хабардарлықты арттыруға көмектеседі. Бұл белгі әсіресе Уикипедияның «сөйлеп тұрғаны» анық емес жағдайларда, мысалы, серіктестің әлеуметтік желідегі аккаунтынан жазба жариялаған кезде тиімді.

WP25 логотипін пайдалану Wikimedia Foundation сауда белгісі саясатымен реттеледі.

Логотиптің қысқартылған нұсқасы тек сөз белгісіндегі W әрпінен және «25» жұмбақ бөлігінен тұрады.

Ол хабарламаның Уикипедиядан келіп жатқаны немесе ол туралы екені анық болатын жерлерде қолдануға арналған. Мысалы, Уикипедия туралы басқа ашық айтылымдар бар жерлерде. Бұл белгі, мысалы, егер Уикипедия тақырыпта аталған болса, парақшада жақсы жұмыс істейді. Сол сияқты, ол Уикипедияның әлеуметтік медиа арналарындағы жазбада немесе орталық хабарландыру баннерінде жақсы жұмыс істей алады.

Wikimedia Commons сайтынан логотиптерді жүктеп алыңыз

Қараңғы фондарға арналған логотип

Логотиптің ақ нұсқасын қараңғы фон мен фотосуретке түсіру үшін пайдалануға болады.

Буферлік кеңістіктер

Логотиптің айналасында әрқашан буферлік кеңістік болуы керек. Ашық ұстауға болатын кеңістіктің мөлшері логотиптің өлшеміне байланысты. Ашық ұстауға болатын ең аз «қауіпсіз» кеңістік жұмбақтың «қойындысының» немесе «ойығының» еніне тең болуы керек – оларды қосу үшін қолданылатын жұмбақ бөлігінің техникалық атаулары.

Пазл бөлігінің терминологиясы

Біз жұмбақтың бөлігі туралы айтқан кезде, теріс кеңістік «бос» деп аталады, ал шығарылатын кеңістік «ойық» деп аталады.

Логотипті қалай аударуға болады

Тіліңізге арналған белгіні локализациялаңыз

Build your own version of the primary 25th anniversary lockup by combining the Wikipedia wordmark in your language with the 25 puzzle piece brand mark.

For languages that are read from right to left, you can move the 25 puzzle piece brand mark to the end of the Wikipedia wordmark so that it is read last. But, do not change the 25 puzzle piece orientation.

Please do not change the shorter mark with the W-icon and 25 puzzle piece. To build brand recognition, we are keeping this consistent across all languages.

Using the Wikipedia 25 logo on Wikipedia

Wikipedians often decide to change the logo on Wikipedia for birthday celebrations. This version with a brand line included is ideal for this use case.

Please note that with this Wikipedia 25 version, it is unnecessary and inadvisable to include the Wikipedia puzzle globe.

Please also do not make further adjustments like changing the colour or size of the puzzle piece so that it follows a similar size and placement as the original puzzle globe logo on the platform.

Only use this logo from December 2025 until the end of 2026.

To see a collection of already localized logos please visit Category:Wikipedia 25 localised logos on Commons.

Color palette

Primary colors

The white, black and blue are highly recognisable parts of Wikipedia as a platform and the hypertext internet of links and type. We chose these colours to celebrate and strengthen their connection with the Wikipedia brand. With the addition of a brighter blue for greater contrast, these colors serve as the primary color palette.

These colours offer tonal flexibility in a campaign that spans more than a year and a range of topics from celebratory to more serious.

#000000

R0 G0 B0

C0 M0 Y0 K100

#FFFFFF

R255 G255 B255

C0 M0 Y0 K0

#0E65C0

R14 G101 B192

C93 M47 Y0 K25

#049DFF

R4 G157 B255

C93 M38 Y0 K0

#C0E6FF

R192 G230 B255

C25 M10 Y0 K0

Secondary colors

Warm shades of pink, orange and yellow have been chosen from the Wikimedia Creative Palette to contrast the cool tones most commonly associated with Wikipedia.

#E679A6

R230 G121 B166

C0 M47 Y28 K10

#F9DDE9

R249 G221 B233

C0 M11 Y6 K2

#EE8019

R238 G128 B25

C0 M46 Y89 K7

#FBDFC5

R251 G223 B197

C0 M11 Y22 K2

#F0BC00

R240 G188 B00

C0 M22 Y100 K6

#FBEEBF

R252 G238 B191

C0 M5 Y25 K2

#A2A9B1

R162 G169 B177

C00 M00 Y00 K40

* ONLY TO BE USED FOR BODY COPY.

Color pairing

Prioritizing the signature Wikipedia blue by selecting colors that complement it.

When working with the secondary palette we either pair it with the darker/lighter tones of the same color or with the Wikipedia signature dark blue.

To ensure your message is easy to read, use white text over the Wikipedia blue, and black text on all of the other colors.

Wikipedia 25 font

Linux Libertine Regular is the primary font for headlines. Montserrat Regular used for body copy. Attribution is always in Montserrat Regular.

Both these fonts use the SIL Open Font License, so you can freely use and adapt the content. Montserrat is a Wikimedia brand font, and Linux Libertine is the font used in the Wikipedia logo mark.

Fonts for non-Latin languages

Following the same guidance as above, use the font from the official Wikipedia logo in your language as the primary font. Use Noto for body copy.

Download fonts here - Montserrat, Linux Libertine and Noto

Designing with the puzzle pieces

Individually

You can do almost anything with one puzzle piece. You can rotate it. You can add text, a photograph, add an icon from the design system inside of it or use it as a shape.

We can zoom into the puzzle piece, but if we do, it should be visible as a puzzle piece. We should always ensure at least one notch and one blank are visible.

Using the puzzle piece to create a pattern

You can also use the puzzle pieces as part of an interlocking grid structure. It is important to not change the grid pattern: Do not overlay puzzle pieces; change the sizes of individual puzzle pieces within the same grid; or rotate the puzzle pieces within a grid.

Aspect ratios when creating patterns for social

These are common aspect ratios and the suggested minimum puzzle piece sizes when using them as a grid in your composition.

Layouts & formats: Designing for social

Layout suggestions for social posts

Here are layouts samples, with suggested image and text placement. You can download these layouts in a Google Slide format or PDF format to easily add your own photography and text and change colors.

Adding photography to your layouts

Here are layouts samples, with suggested image and text placement. When placing the image, be conscious of what is covered or revealed by the pieces. Use this to tell a story and focus attention on your message. In this example, always having the person’s eyes unobstructed shows respect and makes the composition more emotionally engaging.

You can use more than one photo within a single layout. This works best when they tell a story together, so they should be contextually relevant to one another and preferably be similar in terms of color.

Photography

Photography selection

There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are a few things to take into account:

Complex or busy images will not work well with the puzzle pattern. Rather choose simpler compositions with open space and flatter colours.
If cultural or religious symbols are depicted, it should be done in a respectful way. Make sure the context you use the image in is also respectful.
Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
Images should avoid depictions of other brands.
Images should be suitable for all ages.

Adding attribution to your photographs

Make sure you have the rights to use the chosen photo. Giving credit to the creator of an image is really important in the free knowledge movement’s values, so be sure to credit the photographer or creator. Reasonable attribution is a cornerstone of the Creative Commons licences. These flexible licences are designed to make it easy to share and remix creative output. They require that you include the Title, Author, Source and License. Follow this handy attribution guide on how to do that.

The icons

We are celebrating our 25th anniversary with a wide range of symbols.

The icons can be used in presentations, swag, social posts, and more. You can showcase many together, or display just one at a time. Here are some examples of how you can use them:

GIFs

Communicate and celebrate using these GIFs.

Create your own icon

Making your own Wikipedia 25 birthday icon

Create a vector drawing or find one on Noun Project (remember to include attribution!)
Download our Puzzle Brush and import it into Adobe Photoshop
Use the brush to trace over the vector drawing
Perform a final clean up to fill in any missing gaps

Animation

Check out our super cool puzzle tool

With this tool you can turn any illustration or GIF into a puzzle piece animation! Start exploring by simply uploading an image/video clip/ gif of choice. You can create your puzzle visual by using our various settings to get the type of puzzle image you want.

We recommend for best results the less busy the image the better, and images with more contrast in colors work best as well.

Move the levers on the right-side table to play with image size, puzzle size, the spacing between the pieces themselves and of course the colours.

Please upload your freely licensed creations to Commons and add them to the Wikipedia 25 Puzzle tool icons category. Have fun!

A video to explain our puzzle tool and how to use it.

Design your own Wikipedia 25 banner

We’re inviting community members to help design a special birthday banner by including their own photo alongside the Wikipedia's 25th anniversary puzzle piece brand mark. Once you’ve created your design, please upload it to Wikimedia Commons so it can be celebrated by everyone.

This Google Slides deck provides you with a template and instructions for creating your own banner. The template is designed to be modular, meaning that banners can be combined with one another to make larger collages.

Banner guidelines

Printing

In order to ensure that the size and quality of banners remains consistent, they should each be printed at a size of 100cm x 100cm on semigloss paper.

Selecting imagery

There is a wide variety of imagery that can be found on Wikimedia Commons, from beautiful landscapes, to iconic images from history. When choosing pictures for your layouts, there are however a few things we suggest you take into account:

Double check that images are public domain or that the licenses are CC BY, CC BY-SA or CC BY-NC.
Make sure that image is attributable to a specific person or user.
Images should not consist of complex or busy patterns that interfere with the puzzle pattern.
We prefer you refrain from using significant historical figures.
If cultural or religious symbols are depicted, they should be done so respectfully and contextually.
Avoid images that can be interpreted as overtly political or partisan, culturally insensitive or disrespectful to the people present in the photo.
Images should avoid depictions of other brands.
Images should be suitable for all ages.

Color selection

Ensure that any icons/logos used maintain an appropriate color contrast from your selected background color

Using the designs for other materials

The Wikipedia 25 icons can be used to produce celebratory merchandise, identify special web pages or other digital content, make posters or banners, name tags, birthday cakes, and much more. Please do not use the name "Wikipedia" to sell any items, or for other uses without checking the trademark policy.

Instructions on how to place icons

Examples of printing

Pre-made designs

Available merchandise and swag

Two collections were developed to celebrate this milestone: The first one is a “Classics Collection”, inspired by Wikipedia’s beloved look, its hyperlinks, infoboxes, etc. That collection is already available and features t-shirts, hats, pennants, socks, and more. The second collection is launching on Wikipedia’s birthday, 15 January 2026, and is inspired by this birthday’s theme: 25 years of humanity at its best. It features really fun items, from pillows to hats. Check out the Wikipedia Store on 15 January 2026 to place your order.

Presentation template

Are you planning to hold a talk, a presentation or a discussion during your Wikipedia 25 event and need a branded slide template? Find the Wikipedia 25 presentation template here. Make a copy and personalize it to best fit your needs.

Download presentation template here (Google Slides)

Celebration videos

Celebratory video messages from Jimmy Wales and Maryana Iskander that can be played at birthday celebrations.

Wikipedia 25 birthday message from Jimmy Wales 1
Wikipedia 25 birthday message from Jimmy Wales 2
Wikipedia 25 birthday message from Jimmy Wales 3

Wikipedia 25 birthday message from Maryana Iskander 1
Wikipedia 25 birthday message from Maryana Iskander 2
Wikipedia 25 birthday message from Maryana Iskander 3

25 years of human knowledge video

25 years ago, Wikipedia was a dream. A wildly ambitious, probably impossible dream. This video was created to highlight the past 25 years of human knowledge, and the people who made it possible.

We have created different versions for you to share this video widely on social media, in blog posts, presentations, live events, etc.

More formats of this video are available on Wikimedia Commons (with burnt-in subtitles, without voiceover, shorter cutdowns, and vertical videos)

Meet Wikipedia editors

A 9-part docuseries tells unique stories of editors from around the world, showcasing how their purpose and passion for free knowledge have shaped the encyclopedia over the last 25 years.

Andrew
Netha
Gabe

These videos are available on Wikimedia Commons.

Digital swag

Celebrate with this fun collection of digital assets

Video call backgrounds

Use these backgrounds in your meetings or virtual events. Find the Wikipedia 25 virtual backgrounds here. Download them and select your favorite to use! (Google Slides) (JPEG)

Social cover images

Upload these to your social media profiles.

Facebook

YouTube

LinkedIn

Mastodon, Bluesky and Twitter

Need help with the celebration toolkit?

We encourage everyone to explore, experiment, and have fun when applying the design toolkit. When we use the toolkit well, we create a globally visible campaign that connects the different parts of the movement through Wikipedia’s 25th birthday. Let’s celebrate the people who have made Wikipedia possible over the last 25 years and invite more people into the movement!

If you have any questions about using the toolkit, please contact the Brand Studio team at wp25designwikimedia.org. The Brand Studio is a very small team handling a number of projects, so while we may not be able to offer design execution help, we will try to clarify any confusions and offer suggestions within three business days. This inbox will remain active during this year of celebration until December 2026.

The Brand Studio is also offering office hours to answer any questions you may have about the toolkit:

Future dates will be added in the new year.

There will also be a Let’s Connect session in January, 2026, where the Brand Studio team will present the design system leading to a discussion. Details for Let’s Connect will follow.