Wikipedia 25/Results

On January 15, 2026 Wikipedia turned 25 years old. This incredible milestone was celebrated with virtual events, a social media campaign, an anthem video, press, banners, a plushie, a web hub, a digital time capsule, and more. Everything was designed to grow awareness and support for Wikipedia and the people who make it possible. A particularly important audience were younger internet users who represent the next generation of Wikipedia.

Here is a summary, covering the first half of 2026:

727 press articles from 64 countries
8pp brand awareness lift in US & UK
171% increase in Foundation site donations with 38% new donors during Peak 1
10,000 live viewers & 15,000 reactions to January 15 virtual birthday event
500+ birthday messages on social media
2.7x the merchandise sales of WP20

Have results from your Wikipedia 25 efforts to share? Please add them!

Program Report

You can find more details on the performance of Wikipedia 25 across 15 different projects in the program report, embedded here.