English: Note that "outcomes" include generally include long-term goals/impacts, objectives and performance measures.

Often your short- and intermediate outcome targets are either objectives measured qualitatively or quantitatively OR performance measures which are quantitative measurements taken at different measurement times.

Importantly, objectives can also include programming "outputs" in addition to programming "outcomes." Importantly as the diagram depicts, both objectives and performance measures are how we measure our interim progress toward our stated goals through tangible and concrete measurable targets. Using a logic model to delineate these components more exclusively within your program scope and timeline helps to be sure not to leave gaps in your reasoning and/or story-telling ability.

Conceptual frame adapted and modified from UW Extension (2003). Program Development and Evaluation Logic Model. Available at: http://www.uwex.edu/ces/pdande/evaluation/pdf/LMfront.pdf (Retrieved 6/22/2013)

Target image Graphic Attribution: Jagbirlehl, CC BY SA 3.0