Fundraising 2010/Banner testing/Stats/Stats report 2010-10-19
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< Fundraising 2010 | Banner testing | Stats
Spreadsheet with all data for todays test
| Landing Page Description | Donation rate (per click) | Total donations (USD) | Total donations | Average donations (USD) |
|---|---|---|---|---|
| Control: Suggested donations of $100,$50,$35,$20 with the same letter as last year | 0.82% | $7,410.82 | 233 | $31.81 |
| Suggested donations of $20,$35,$50,$100 (reversed)with the same letter as last year | 0.85% | $9,330.24 | 241 | $38.71 |
| Suggested donations of $100,$50,$35,$20 with Version 1 of alternate text (starting with For some...) | 0.80% | $10,469.46 | 228 | $45.92 |
| Suggested donations of $20,$35,$50,$100 (reversed) with Version 1 of alternate text (starting with For some...) | 0.89% | $9,427.07 | 251 | $37.56 |
| Suggested donations of $100,$50,$35,$20 with Version 2 of alternate text (starting with I started...) | 0.69% | $7,155.54 | 193 | $37.08 |
| Suggested donations of $20,$35,$50,$100 (reversed) with Version 2 of alternate text (starting with I started... | 0.66% | $7,049.43 | 190 | $37.10 |
| Only one landing page was used: Banner 50 Which ran at 60% and randomly sent the donor to 1 of the 6 landing pages. | ||||
