Fundraising 2011/Test Updates/October/21
Staff banner size test October 21, 2011[edit]
We brought in a new photo of the Wikimedia Foundation staff and saw that we were able to increase donations by using a group photo displaying horizontally across the banner rather than a photo of the group on just one side of the banner.
Once we saw this new photo performed well, we tried a couple different sizes. The close up photo that takes up more of the banner had a higher click and donation rate. In our next testing day, we're aiming to try out a new banner with photos of five people who have written appeals. More info on that test to come in the next couple days.
Mhernandez 22:16, 27 October 2011 (UTC)
| title | impressions | views | donations | amount | amount50 | don_per_view | amt_per_view | amt50_per_view | avg_donation | avg_donation50 | click_rate |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Close up | 1091552 | 13922 | 222 | 4421.38 | 3533.94 | 0.01275432 | 0.000203 | 0.004050544 | 0.003237537 | 19.916126 | 15.918649 |
| Zoomed out | 1094495 | 12393 | 185 | 2500.42 | 2249.57 | 0.01132303 | 0.000169 | 0.002284542 | 0.002055349 | 13.515784 | 12.159838 |