Fundraising 2011/Test Updates/September/16
September 16, 2011
Isaac Appeal Test
While Isaac and Jimmy had similar click through rates, once again Jimmy's appeal has come out ahead in donation rate – for both number of donation and total amount raised.
We’re revisiting Isaac’s interview transcription to work on alternate versions of his appeal to draft.
- Note, Isaac's numbers were split between two banners. For the total traffic, Jimmy ran at 50% and each Isaac banner ran at 25%.
Full report: Media:C_0916_JMvIS_EN.pdf
Looking for more appeals
We’re still on the look out for more Wikimedia community members from all corners of the world to share their story and motivate readers to donate. If you’re game, please send a message to email@example.com.
Thank you to everyone who has participated so far. It has been incredibly motivating to read the words of so many passionate Wikipedians. Can’t wait to read more!
Thanks Mhernandez 03:43, 17 September 2011 (UTC)
Form Design Test
Our donation form design testing continued with three brand new forms. These three forms tested new drop down features designed to make the donation process smoother for readers.
- Green donation form with high “Where your donation goes” box
- Green donation form with low “Where your donation goes” box
- White donation form with low “Where your donation goes” box
- Location of “Where your donation goes” box.
- Color of donation form (green vs. white).
- New drop-down steps.
- There was no significant difference between the color of the form or location of the "Where your donation goes" box.
We tested one of the new landing pages against our 2010 donation form and did not see a significant difference in performance. The main difference between the new forms and the 2010 form that we are using as a control in our donation page testing, is where donors enter their personal information (name, address, and email) and credit card number. In the 2010 form, users first select a donation amount and are then taken to a second step page to fill in their payment information. In the new forms, the process takes place on the same page, with form fields that drop down as donors move through the process.
The fundraising team is working on a few different designs with completely new form behavior to test in the next few weeks. Updates to come!
Mhernandez 20:54, 20 September 2011 (UTC)
New forms test
|White form, low box||1070201||22944||425||9234.67||7634.67||0.0185||0.402487||0.332752||21.728635||17.963929||0.0214|
|Green form, low box||1066236||22859||419||9704.00||7754.00||0.0183||0.424516||0.339210||23.159905||18.505967||0.0214|
|Green form, high box||1062738||22784||416||9446.23||7646.23||0.0183||0.414599||0.335596||22.707284||18.380361||0.0214|
Report: Media:C 0916 Webitects US.pdf
White form vs Control
|White form, low box||845788||16878||262||5798.00||4948.00||0.01995535||0.000310||0.0068551415||0.0058501624||0.0155||0.343524||0.293163||22.129771||18.885496|