Research:Post-registration editor survey

From Meta, a Wikimedia project coordination wiki
Jump to: navigation, search
Research project
Post-registration editor survey
Main contact Steven Walling
Co-investigators Maryana Pinchuk, Munaf Assaf, S Page
Start 2012-11
End 2012-12
Status
WMF support
Wikimedia research projects Wikimedia research projects

This page documents a small survey to be conducted by the Editor Engagement Experiments team at the Wikimedia Foundation.

Summary[edit]

This short post-registration survey will target English Wikipedia account holders immediately after signup, and is in support of Wikimedia Foundation projects related to account creation user experience improvements and the buildout of an onboarding system.

Dissemination and methods[edit]

A link to participate in this survey will be given to all those who register accounts on English Wikipedia, via inserting a small call to action in the landing page post-registration. Participation will be optional, and will not appear anywhere else.

The purpose of this survey is to get a baseline feel for how many newly-registered individuals intend to edit or otherwise contribute to Wikipedia, as opposed to other reasons for registration, and will thus be limited to a few short questions. The survey also includes a privacy disclaimer and notice that responses will be released to the public domain.

Version 1[edit]

We're trying to understand why people sign up for an account on Wikipedia. There are just two questions, then you're done:

1. What do you want to do with your Wikipedia account?   
:I want to edit an existing Wikipedia page or pages (by updating the information, correcting mistakes, etc.)
:I want to start a new page on Wikipedia.
:Other (please describe)
[free text]

2. Did you edit Wikipedia before registering, even once?   
:Yes
:No
:I don't remember

When you've answered the questions above, just click "Submit" to finish. Thanks a lot for your help!

Version 2[edit]

Based on the several hundred free text responses, which we categorized by hand, we refactored the second version to be multiple choice, with no free text response.

We're trying to understand why people sign up for an account on Wikipedia. There is just one question, then you're done:
:I want to edit existing Wikipedia pages by updating the information, correcting mistakes, etc. 
:I want to start a new page on Wikipedia.       
:I want to contribute another way, such as by translating, adding images, etc.  
:I want an account just in case I edit in the future.   
:I want to read or download Wikipedia content, not edit.        
:I am a donor or want to donate.        
:Other reason / I don't know.

Timeline[edit]

This survey will appear for a minimum of one week, and no more than three.

Results[edit]

Post-registration survey v1 (multiple choice, single answer)
What do you want to do with your Wikipedia account? Percent Responses
I want to edit an existing Wikipedia page or pages (by updating the information, correcting mistakes, etc.) 38.0% 542
I want to start a new page on Wikipedia. 36.0% 514
Other (please describe) 26.0% 371
Total responses 1427
Post-registration survey v2 (multiple choice, single answer)
What do you primarily want to do with your Wikipedia account? Percent Responses
I want to edit existing Wikipedia pages by updating the information, correcting mistakes, etc. 23.10% 1393
I want to start a new page on Wikipedia. 22.50% 1357
I want to contribute another way, such as by translating, adding images, etc. 5.60% 339
I want an account just in case I edit in the future. 13.30% 800
I want to read or download Wikipedia content, not edit. 14.70% 887
I am a donor or want to donate. 9.50% 575
Other reason / I don't know. 11.20% 676
Total responses 6027