2016策略/推广
Outdated translations are marked like this.
This phase of the consultation is closed. For information about the outcome, please watch the consultation main page, where a pointer to the next step in this process will be posted on or around February 26.
While you are welcome to continue to use the discussion pages of this phase, please know that future submissions to this phase may not be reviewed by staff. We look forward to talking to you more about the themes that have emerged in the near future! |
2016 Strategy process | ||||
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Annual Plan pages | ||||
2016-17 Mid-year check-in (February 2017) Final 2016 Annual Plan (21 June) Revised 2016 Annual Plan (27 May) FDC recommendations for the WMF (15 May) Draft 2016 Annual Plan (Review discussion) (2 April - 2 May) |
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Stage 2 (4-18 March) pages | ||||
Draft WMF strategy (Review discussion) |
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Stage 1 (18 Jan.-15 Feb.) pages | ||||
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Information | ||||
2016 Strategy process FAQ 2010-2015 Strategy 2015 Strategy community consultation |
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Please observe the Friendly Space Expectations when sharing your thoughts or discussing those of others. | ||||
维基媒体基金会董事会所关注的策略主题中会聚焦在我们即将到来的年度计划推广:我们散播知识到最多人数的能力。我们相信这个主题将会让维基媒体基金会产生最大的影响力。
请点击页面中的按钮来回答下列问题。
有关推广的关键问题
当维基媒体项目的内容被越来越多的其他网站再利用时,维基媒体计划本身的流量却从2013年开始渐渐下降。这是一项非常严峻的挑战。如果越少人到维基媒体计划来探索内容,那他们成为内容贡献者或捐款者的机会就会更少。推广程度的下降,不论是对运动(与社会的)相关性、永续性以及我们的运作方式,都是重大的风险,也会阻碍我们让每一个人类都能够得到共享内容的愿景。
您认为有哪些途径可以鼓励网络流量进入我们的计划页面的同时,也支持开放与外部网站的内容再利用?
改善推广的潜在策略
- 下列数个策略是维基媒体基金会可能会针对推广所采取的措施。请参阅下列六个选项,并通过“阿拉伯数字”给各项策略编号,让我们知道你觉得最支持基金会行动的前2或前3个策略。我们也很欢迎您在这儿分享自己的点子。
策略一
- 通过研究使用者经验、贴近用户需求,来提高用户数量、增加使用频率(这样一来结果可能是更多的内容格式、让更多的维基媒体内容能够更轻松地被找到、提升各种语言的覆盖率等。)
策略二
- 提升我们对于我们的使用者的来源以及保持在我们的计划中活跃的方式与原因,让我们能够更好地服务于我们使用者的需求。
Approach Three
- Understand how Wikimedia content is reused on external platforms and explore how to encourage users of such content to go to Wikimedia projects.
Approach Four
- Increase awareness and use of Wikimedia projects in two Global South countries.
Approach Five
- Enable others to reuse our content and build their own products by improving and documenting our APIs (application programming interfaces).
Approach Six
- Improve Wikipedia mobile apps to increase use.
Suggest an approach
- Do you have another idea we should prioritize to help us improve reach? Let us know!
Thank you for contributing your thoughts to this consultation! |