User:Akaniji/Fundraising 2011/Chapters/Fundraising Agreement/ja

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募金活動2011年/地域別協会/募金活動契約

更新済:過去の協議により、コメント・変更のための期限は2011年4月15日。現時点の版は2011~2012年のための合意群。--協定世界時2011年4月15日22時54分、Bnewstead

2011・2012年地域別協会募金活動契約書は、2011年7月1日から2012年6月30日までの地域別協会の募金活動を適用範囲とします。

この契約はウィキメディア財団(以下「WMF」)とウィキメディア地域別協会(今後「協会」)の間の募金活動協力の範囲を定義します。WMFは、契約の期間、ウィキメディアサイトの訪問者のIPアドレス(それから推定される地理的な位置情報)を使うことによって、地元と推定される寄贈者を、地域別協会の募金活動ウェブサイトに導くことに同意します。一方協会は、確かな募金活動と、寄贈者のプライバシーと報告の業務を守り、WMFと収入を共有し、ウィキメディアの世界的な使命を支援することに同意します。

背景[edit]

この契約は、募金活動におけるWMFと協会の別個の責任を限定し、成功する関係の原則を確立するよう設計されます。ウィキメディア事業群の独立を維持することに対して、小さい寄贈者の多様性は重要であす。また、WMFは寄贈者に世界的な、多言語の、そして地域別協会によって支援された伝道で分散型募金活動の手本を追求することを決心しています。

この協力は、以下の条項を含む、ウィキメディアの運動における募金活動の共有された原則に基づく[1]

  1. 寄贈者が誰を支援しているか、そして寄付金がどのように使われるかについての明確な情報を提供します。
  2. 寄贈者情報のセキュリティと機密性を守って、そして明瞭に寄贈者にそれらの習慣を知らせます。
  3. 公的に集められた資金と受取人組織の財政を説明します。
  4. 寄贈者のデータを適用可能な寄贈者に、タイムリーに感謝状メッセージと受領書を送ります。
  5. (現役の会計係、データベース、賃金体系といった)適切で組織的で専門的な社会基盤と方針を保守します。
  6. できる限り多くの年間、サイトをバナーなしにしておくために、最も効率的な可能な寄付募集を運営するという目的で、メッセージの送出や試験、公共の伝道(outreach)、などを行うオープンな共同体と協力します。

一緒に活動する際の我々の約束は、成功と失敗を共有することを意味します。約束はまた、寄贈者を求めるマス・コミュニケーション的行動を含めて、地理的位置あるいは協会の提携にかかわらず、共同の募金活動キャンペーンに関して、国際的なウィキメディア運動に取り組むことを意味します。

定義[edit]

  1. "WMF" refers to the Wikimedia Foundation, Inc., based in San Francisco, California, USA.
  2. "Chapter" refers to the Wikimedia chapter that is a party in this agreement.
  3. "The parties" refers to the Chapter and WMF
  4. "WMF fundraising landing page[s]" refers to the webpage[s] managed and hosted by the WMF to solicit online donations.
  5. "Chapter fundraising landing page[s]" refers to the webpage[s] managed and hosted by the Chapter to solicit online donations.
  6. "Fundraising target" or "target" refers to the amount required to be raised throughout the fundraiser campaign.
  7. "Chapter's geography" refers to a geographic region associated with the Chapter.
  8. "Primary language" refers to the language used for all official documents. (For the WMF, this is English.)
  9. "Visitor" refers to a visitor to one of the Wikimedia sites.
  10. "Qualified" refers to chapters that meet the requirements to qualify for participation in this agreement.
  11. "Banner" refers to banner notices that are put up across the Wikimedia sites during fundraising campaigns, notably the annual campaign that runs for roughly two months and generates a majority of individual donations.
  12. "Campaign" refers to the period of fundraising when fundraising appeal banners appear on Wikimedia sites.
  13. "Weekly tests" refers to brief weekly tests to gather information for optimizing fundraising messages and technology.

募金活動過程[edit]

  1. The parties will jointly participate in weekly tests from the week of May 1, 2011 until the commencement of the fundraising campaign.
  2. The parties will jointly decide on the text for banners and donation landing pages for the Chapter's geography based upon highest potential revenue, fidelity to the Wikimedia brand and values, or other factors that might be mutually agreed upon. Data from test runs and live performance during a fundraising campaign should be used to guide and revise these decisions during the agreement period. [2]
  3. Geolocation of visitors by their IP address will determine whether they are directed to the Chapter's donation landing page and shown Chapter-specific banners. All visitors from an IP address within the Chapter's geography will be directed to the Chapter's fundraising landing page.
  4. Visitors whose IP addresses are not identified as within the Chapter's geography may be shown other banners and directed elsewhere[3] regardless of the physical address of the visitor.
  5. The parties will process donations they receive through this process and acknowledge donors as described under "Mutual obligations".
  6. The parties will continually share data about the performance of their fundraising landing pages to enable analysis and improvement of the process.
  7. WMF may make email appeals or offer a premium[4] to donors in its databases. Chapters have the option to opt-out of these offers for their geography. If a Chapter opts-out, WMF will make efforts to exclude donors from that geography within reasonable technical and operational limits.

義務と必要条件[edit]

必要条件[edit]

To enter into this agreement, the Chapter must:

  1. Have a signed Chapter Agreement with WMF
  2. Meet the deadlines laid out in the email sent on February 7, 2011
  3. Design and implement programs that make effective use of fundraising revenues to advance the mission of the Wikimedia movement
  4. Receive and deposit online donations into a dedicated chapter bank account, and be able to make international monetary transfers or other payments from that account
  5. Be legally able to contribute funds without restrictions to WMF in support of WMF's charitable mission and in support of the global infrastructure of Wikimedia projects
  6. Support the receipt and processing of donations in a timely and cost effective fashion
  7. Put in place the technical capacity to process donations, including maintenance of a legally-compliant, industry-standard security infrastructure (both physical and technical) around all data collected, including payment data[5]
  8. Account accurately and promptly for donations
  9. Put in place the organizational capacity to handle donation-related communication.[6]

The WMF must be able to implement industry standard technology to identify visitors from the Chapter's geography through geolocation.

相互の義務[edit]

The parties will:

  1. Provide assurance that they meet the required qualifications to participate in this agreement, as defined above.
  2. Fulfill their commitments under the 2010/11 fundraising agreement (if one was entered into) by September 1, 2011. Failure to fulfill 2010/11 agreement obligations by September 1, 2011 will automatically terminate this agreement.
  3. Follow generally accepted accounting and reporting practices in their jurisdiction regarding their respective revenue and spending.
  4. Comply with all local laws, including fundraising regulations applicable in their jurisdiction as well as laws relating to privacy, non-profit solicitation, and data security.
  5. Publicly release an annual financial report that accounts for revenues and expenditures. This is to be released in a timely manner.[7]
  6. Publicly release a program plan covering major planned programs, events and/or other activities that will be supported with fundraising revenue before October 1, 2011 to be available for donors during the annual fundraiser. Each item on the list should include a brief description, a projected timeline, and an estimated budget. An annual budget plan with impact objectives, program plans, major events and budget should be released within one month of the commencement of the respective organization's fiscal year. Plans should be in the following languages: English for the WMF; for the chapter, in the Chapter's primary language and an appropriate summary in English.
  7. Collaborate on geography-specific and global campaign messaging, to promote both short-term and long-term fundraising success and the stewardship of a strong donor community, consistent with the values of the Wikimedia movement. This includes publicly posting all mass direct communications (email and mail) for comment.
  8. Assign a primary point of contact ('fundraising contact') by May 1, 2011 for all fundraising matters.
  9. Share knowledge and experiences about fundraising initiatives openly with other chapters and WMF.
  10. Acknowledge and thank donors within two months of receiving a gift,[8] and will fulfill any legal obligations in their respective jurisdictions, such as sending tax receipts and compiling donation reports in a timely manner.
  11. Report their online revenues to one another and publicly no later than four weeks after the end of each month.
  12. Adhere to a shared donor privacy policy, found at <http://wikimediafoundation.org/wiki/Donor_Privacy_Policy>.[9] If the Chapter wishes to deviate from this privacy policy, it will submit a variant for approval to WMF in advance. The Chapter will place a link to this policy, a translation, or an approved variant, on the Chapter fundraising landing page.

協会の義務[edit]

The Chapter will:

  1. Provide hyperlinks to its Chapter fundraising landing pages.
  2. Secure tax-deductible or non-governmental organization status where applicable and obtainable in the Chapter's home country by September 1, 2011 (chapters in their first year of operation need only demonstrate that their process is underway).
  3. Gather and share daily fundraising data with WMF and other participating chapters, as requested by the WMF fundraising contact. This may include the number of donations, average size of donation, and donation origin (such as banner tracking information, and number of hits and completions to particular landing pages).
  4. Carry out weekly testing in collaboration with the WMF fundraising team from May 1, 2011 before signing this agreement and continue to test weekly with WMF fundraising team for the duration of this agreement. Chapters that have not participated in the 2010/11 agreement must have processed and accepted a test donation by May 1, 2011, provided to the WMF appropriate credentials to also send a test donation, and must participate in weekly testing with the WMF fundraising team for the duration of this agreement. Other than setting up the payment mechanism and landing page, these tests will require a small weekly time commitment from the Chapter. Banners agreed upon by the Chapter will be posted by WMF staff.
  5. Provide for the translation of landing pages and supporting materials (banners, etc) into both the primary language of its geography and English.
  6. Provide for translation capacity for the WMF's hosted landing pages, including responsibility for translation into the primary language of the chapter.
  7. Provide sufficient volunteer or paid personnel to handle customer service related functions: answering questions about donations, refunds, etc, in a timely manner through the OTRS system or another appropriate system.
  8. Ensure that its site has no malware, viruses, phishing scams, or other harmful code on it.
  9. Take reasonable steps to ensure that the Chapter does not violate the intellectual property or other rights of any third party.
  10. Comply with the WMF Trademark Policy.

WMFの義務[edit]

The WMF will:

  1. Provide fundraising expertise and advice, as requested, and answer any questions from the Chapter, to the limits of its capacity.
  2. Provide information and plans with regard to the fundraiser, such as a timeline and list of people involved and their responsibilities.
  3. Support Chapter to find local legal advice with regard to transfer of money, tax deductibility, records keeping, donation acknowledgment, and other fundraising regulations, as requested by the chapter.
  4. Gather and share daily fundraising data with the Chapter and other participating chapters. This may include the number of donations, average size of donation, and donation origin (such as banner tracking information, and number of hits and completions to particular landing pages).
  5. Create or modify, with the Chapter's agreement, banners desired for use within the chapter's geographical area.

収益共有[10][edit]

The Chapters that participate in the 2011/12 agreement agree to a revenue sharing arrangement with WMF.

Chapters that have participated in the 2010/11 agreement shall retain funds up to their fundraising target as presented by October 1, 2011[11] plus reasonable fundraising expenses up to 10% of online revenue[12]. If the fundraising revenue target is greater than 150% of the chapter's 2010/11 share of fundraising after revenue sharing, the WMF reserves the right to review the chapter's program plan and reduce the target by up to the full difference between the target and 150% of the chapter's 2010/11 share of fundraising after revenue sharing.[13] The Chapter agrees to contribute all fundraising revenue above their fundraising target to WMF.

Chapters participating for the first year shall retain 50% of their gross online fundraising revenue up to US$50,000.

The following revenue is excluded from this agreement:

  1. Restricted gifts, such as grants by foundations or governments.
  2. Individual donations given directly to the Chapter and not resulting from online fundraising.

There are two options for operationalizing the sharing to be agreed upon by both the Chapter and WMF before signing this agreement:

  1. Option A: Donors are directed to the Chapter landing page until the Chapter reaches its fundraising target, after which donors are directed to WMF's landing page.
  2. Option B: Donors are directed to the Chapter landing page until both the Chapter and WMF meets their respective targets. All revenue raised beyond the Chapter's fundraising target shall be transferred to WMF in support of the WMF's charitable mission and the global infrastructure of the Wikimedia projects.

Contributions to WMF should be made by April 1, 2012 and September 1, 2012, and should account for revenue received up to January 31, 2012 and June 30, 2012 respectively. Contributions may be based on best estimates of revenues with subsequent adjustments as accounts are finalized.

In its annual report, the WMF will publicly acknowledge the financial contribution by the Chapter to WMF. WMF will also publish a monthly summary of activities (titled Report to the Board). If required by local regulations, WMF will provide a brief annual summary (no more than 1 page), to document WMF's general uses of the Chapter's contributions.

将来の募金活動契約[edit]

  1. タイムリーなやり方で、先を見越して欠陥を確認し、明らかにし、修復することについては、両方の関係者の意見が一致します。
  2. 速やかな欠陥の解明と修復するための合理的な努力に失敗すれば、募金活動契約に対する将来の参加に対する否定的な帰結的意味を成すかもしれません。

法的事項[edit]

  1. Nothing in this Agreement shall be construed to make either party the partner, joint venturer, legal representative or agent of the other party. Neither party shall have the right or authority to assume, create, or incur any liability or any obligation of any kind, either expressed or implied, in the name or on behalf of the other party.
  2. If they disagree, both parties agree to a mandatory mediation process (before going to a court) to be conducted in person before a certified mediator agreed by the parties. Upon completion of good faith mediation and certification of an impasse by the mediator, either party may bring suit no sooner than 30 days following the certification of impasse.
  3. As a condition of this agreement, Chapter agrees to report immediately to WMF any knowledge of, or reasonable suspicion of malfeasance, including the misappropriation of donations or improper disclosure of donor information, by the Chapter, its employee, volunteer or agent. Upon reasonable suspicion of such malfeasance, WMF may have an audit performed on the financial and fundraising operations of the Chapter, including the misappropriation of donations and improper disclosure of donor information. WMF may terminate this agreement immediately in the event of reasonable proof of such malfeasance by the Chapter, or its employee, volunteer or agent.
  4. The WMF and Chapter agree that in the unlikely event of litigation, venue shall be proper only in the courts of competent jurisdiction for San Francisco County, California. The WMF and Chapter agree to be subject to the personal jurisdiction of said courts for purposes of any action brought related to this agreement.
  5. This agreement is subject to the laws of the United States of America and the State of California, without regard to conflict of law rules.
  6. This agreement is personal to the parties and may not be assigned or transferred and any attempt to do so is void.

[edit]

  1. 2010年10月10日のWMF理事会決議を参照。
  2. For instance, the WMF and the Chapter might agree to run multiple versions of landing pages to test performance.
  3. Generally to the fundraising landing page of the WMF or of another chapter
  4. Merchandise as an incentive for a donation
  5. For donation volume, expect a peak of 150% of the highest volume day in the previous year for the same geography.
  6. For instance, completing paperwork and reports required by regulatory requirements, providing donors with documentation of their gift such as tax receipts where required, and thanking donors for their support.
  7. Generally: within six months after the end of the respective organization's fiscal year end.
  8. Preferably earlier.
  9. WMF will be updating the Privacy Policy to comply with US Federal Trade Commission requirements in the coming months. Some changes might be required to chapter privacy policies as a result. This will be completed in time to enable chapters to make necessary updates before November 1, 2011
  10. この項は、収益共有契約が法的に可能な地域別協会にのみ適用されます。
  11. Fundraising targets need to be in alignment with program plans including an estimated budget that justifies the target. Plans to be shared publicly on meta before Oct 1, 2011
  12. Eligible fundraising expenses include online fundraising infrastructure, transaction fees, appropriate legal fees and other administrative requirements. Offline fundraising campaigns, events or advertising may not be included.
  13. WMF will only reduce fundraising targets that are not justified by a well-prepared program plan or where the program plan diverges significantly from the general movement priorities.