User:JPeschanski (WMB)/Sandbox
|
|
Plan of Activities |
|
Wiki Movimento Brasil (WMB) is a Brazilian non-profit association affiliated to the Wikimedia Foundation. Founded in 2013, WMB seeks, among other goals: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem. We present the following plan for 2025 in order to fulfill our mission.
Main Deliverables
Main deliverables are identity-shaping initiatives of Wiki Movimento Brasil for this year, typically associated with more profound learning processes. In each one of these initiatives, we have set success measures.
Success measures for main deliverables include, not exhaustively:
- Funding opportunities;
- Brand strengthening;
- Experimentation and learning;
- Long-term community capacity building;
- Under-represented knowledge focus;
- Impact topic framing;
- Promotion of open source and science; and
- Promotion of information quality on the internet.
Main deliverables will be clearly associated with Sustainable Development Goals whenever this association is possible.
Wiki Loves Maranhão
Wiki Loves Maranhão is inspired by the success of previous Wiki Loves campaigns, aiming to spotlight the diverse cultural, historical, and natural wealth of Maranhão on Wikimedia projects. This initiative encompasses a strategic array of activities designed to foster community engagement, expand content about Maranhão, and forge collaborative partnerships with local institutions. These efforts are dedicated to enriching Wikimedia's knowledge base while encouraging broader participation in documenting Maranhão's unique contributions to Brazil's cultural heritage and in empowering its diverse communities.
The success of Wiki Loves Maranhão depends on cultivating a sustainable open knowledge community within Maranhão and addressing content gaps on Wikimedia platforms.
- Responsibility: Community
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wiki Loves Maranhão Success Criteria 2025 | |
|---|---|
| Enriching contributions to Open Knowledge through contextualized initiatives. | |
| What we aim to achieve within Wiki Loves Maranhão by the end of 2025: | How we will measure the success of Wiki Loves Maranhão: |
| Increase the engagement of volunteers in Maranhão. | Promote or support Wikimedia community activities in at least two cities in Maranhão. |
| Organize at least one Wikimedia event in Maranhão. | |
| Improve information about Maranhão on Wikimedia projects. | Implement a wikicontest about Maranhão. |
| Promote or support activities to improve open images from Maranhão. | |
| Establish partnerships for content donation with institutions in Maranhão. | |
2026-2028 Strategic Planning
The 2026-2028 Strategic Planning project rests upon a participatory methodology to define strategic directions for Wikimedia in Brazil over the next three years. This initiative will build on existing documents, including the 2024 WMB Theory of Change and the process that informed the 2023-2025 strategy. The objective is to involve various stakeholders and utilize data-driven insights, collaborating with strategic subcommittees to shape the future direction.
Success for this strategic plan is the development of a multi-year plan that captures change we expect from Wikimedia in Brazil, that is produced according to the wiki way, that is, openly and collaboratively.
- Responsibility: Community
- Main strategy alignment: Deepen and direct networks of governance within the Wikimedia Movement
| 2026-2028 Strategic Planning Success Criteria | |
|---|---|
| Defining and Implementing Strategic Directions for Wikimedia in Brazil | |
| What we aim to achieve with the 2026-2028 Strategic Planning project by the end of 2025: | How we will measure the success of the 2026-2028 Strategic Planning project: |
| Assess the learning and impact of the 2023-2025 strategy plan. | Produce an impact report of the 2023-2025 strategic plan. |
| Produce a learning report of the 2023-2025 strategic plan. | |
| Host a community sharing activity on the impact and learning of the 2023-2025 strategic plan. | |
| Develop a comprehensive strategic plan for Wikimedia in Brazil, incorporating feedback from diverse stakeholders. | Publish a finalized strategic plan document with clear goals and action items by the end of 2025. |
| Publish the strategy plan methodology. | |
| Implement strategic initiatives through the formation of strategic subcommittees. | Sustain at least five strategic subcommittees in 2025. |
| Host at least three review meetings to assess and adjust strategic initiatives. | |
| Make at least one community presentation on the WMB 2026-2028 strategy. | |
Portrait of Wikipedia Contributors
The project aims to provide an analytical portrait of Wikipedia contributors who edit in Portuguese. Through a standardized survey methodology, based on the work by independent investigator Pedro Rodrigues Costa [1], we intend to understand better the demographics, motivations, and challenges faced by individuals actively involved in editing and enhancing Wikipedia in Portuguese. We will rely on the standardized methodology as a mechanism to control for unexpected variables and to establish a longitudinal comparative framework. Data will support our strategic planning.
Success in establishing a Portrait of Wikipedia Contributors may be measured by evaluating how we have reached a better analytical data portrait of contributors' demographics, motivations, and challenges.
- Responsibility: Education and Scientific Dissemination
- Main strategy alignment: Coordinate the Brazilian Wikimedia agencies
| Portrait of Wikipedia Contributors Success Criteria 2025 | |
|---|---|
| Establishing an analytical resource on open-knowledge contributors in Portuguese. | |
| What we aim to achieve with the Portrait of Wikipedia Contributors by the end of 2025: | How we will measure the success of the Portrait of Wikipedia Contributors: |
| Quantify demographic profiles of Portuguese Wikipedia contributors and rank motivations for contributing to Wikipedia among respondents. | Achieve a minimum response rate of 30% and complete analysis of survey data (considering 500 respondents). |
| Conduct a standardized survey of at least 500 active Wikipedia contributors editing in Portuguese. | |
| Produce a comprehensive research resource summarizing key findings and insights. | Submit a paper with the analytical portrait to publication. |
| Present findings on the community survey at one community meeting. | |
Wikimedia Dissemination for Research Centers Program
The Wikimedia Dissemination for Research Centers Program intends to facilitate collaboration between well-developed academic institutions, especially research centers, and Wikimedia projects to promote the dissemination of research findings through open-access platforms. It aims to increase the accessibility and visibility of scholarly knowledge to the public and aligns with principles of open science.
Success in the Wikimedia Dissemination for Research Centers Program relies on the impact and reach of scholarly content integrated into Wikimedia platforms and the engagement of researchers with the Wikimedia community.
- Responsibility: Education and Scientific Dissemination
- Main strategy alignment: Foster and diversify partnerships for open knowledge in Brazil
| Wikimedia Dissemination for Research Centers Program Success Criteria 2025 | |
|---|---|
| Enhancing Open Scholarly Impact through Wikimedia | |
| What we aim to achieve with the Wikimedia Dissemination for Research Centers Program by the end of 2025: | How we will measure the success of the Wikimedia Dissemination for Research Centers Program: |
| Increasing the integration of scholarly content into Wikimedia projects, improving accessibility and relevance of academic knowledge. | Launch a campaign on Wikimedia and Open Science. |
| Produce at least one campaign resource on Wikimedia and Open Science. | |
| Organize at least one event on Wikimedia and Open Science. | |
| Conduct at least two training workshops for researchers in Brazil. | |
| Improve Wikimedia content on Brazilian science. | Create or improve at least 5,000 Wikidata items pertaining to Brazilian science production. |
| Refactor at least one science MOOC on Wikiversity for continuing engagement. | |
| Promote at least three editing activities on topics pertaining to science in Brazil. | |
| Establish a campaign on Wikimedia and Biodiversity. | Produce a resource on Wikimedia and biodiversity. |
| Host an event on Wikimedia and environmental knowledge sharing. | |
| Support one scientific initiative working on biodiversity in Brazil. | |
AI Integration for Wikimedia: Prospecting Methodology
Through this project we intend to assess potentials and risks of integrating AI technologies into Wikimedia projects. We are especially interested in prospecting AI impact on smaller projects. In particular, we aim to explore how AI can enhance or harm content creation and moderation. We also intend to address questions pertaining to biases and ethical concerns. Our goal is to provide actionable insights that can guide the responsible implementation of AI tools within the Wikimedia ecosystem.
Success in "AI Integration for Wikimedia: Prospecting Methodology" will be assessed by giving the Wikimedia community a set of research outputs that can lead to identifying potential risks and biases associated with AI use, and the overall improvement in operational efficiency and community engagement especially for smaller Wikimedia projects.
- Responsibility: Products and Technology
- Main strategy alignment: (Re)imagine the sociotechnical infrastructure of the Wikimedia Movement
| AI Integration for Wikimedia: Prospecting Methodology Success Criteria 2025 | |
|---|---|
| Provide an overview of risks and potentials of IA for Wikimedia projects | |
| What we aim to achieve with AI Integration for Wikimedia: Prospecting Methodology by the end of 2025: | How we will measure the success of the AI Integration for Wikimedia: Prospecting Methodology: |
| Provide a systematic overview of potentialities and risks of AI-Wikimedia integration. | Research and publish a systematic assessment of potentials and risks of integrating AI technologies into Wikimedia projects, with a particular focus on smaller projects. |
| Develop and release at least two case studies or white papers on AI's impact on content creation and moderation, and track improvements in operational effectiveness and community engagement, with a special focus on Wikimedia smaller projects. | |
| Host at least one session to present findings from the research of AI Integration for Wikimedia: Prospecting Methodology. | |
| Establish a continuous working group on AI integration in the Portuguese-speaking community. | Engage at least five Portuguese-speaking community members to participate in a working group on AI Integration for Wikimedia. |
| Host at least four community sessions of the working group on AI Integration for Wikimedia. | |
| Produce general, community-oriented guidelines for Wikimedia on possible ethical strategies for AI integration, with a special focus on Wikimedia smaller projects. | |
| Present AI Integration for Wikimedia guidelines in at least two community sessions. | |
Programmatic activities
Programmatic activities encompass initiatives deemed essential for sustaining the ongoing operations, ensuring the continuity of processes, and delivering measurable direct impact on Wikimedia projects. These activities form the backbone of our work, providing the foundation upon which we build our mission-driven projects and engagement with the Wikimedia community. They are divided into four buckets: strategy initiatives, continuing projects, implementation plans and operations.
Success measures for main deliverables include, not exhaustively:
- Territorialization;
- Subsidiarity;
- Content production processes;
- Sustainability;
- Continuity; and
- Agile community engagement.
Strategy Initiatives
Wki Movimento Brasil hosts three Wikimedia Movement Strategy Implementation initiatives, namely calilu, Capacity Exchange and WikiCon Brasil 2025. These initiatives are embedded in our organizational infrastructure, yet they have specific deliverables and reporting expectations.
The Calilu initiative is a project with the goal of building a peer collaboration network in the Wikimedia Movement's Portuguese-speaking community. It is aligned with recommendation 6 of the Movement's Strategy, which emphasizes the development of capacities and leadership, and seeks to empower Portuguese-speaking Wikimedians around the world to share their knowledge, experiences, resources and learnings with the rest of the community by means of a structure that effectively responds to their demands for community collaboration and development.
The Capacity Exchange (CapX) is a project focusing on Global Approaches to Local Skills Development within and for the Wikimedia Movement. It establishes a sociotechnical platform for peer-to-peer connection and knowledge sharing to sustainably enable community-based capacity-building.
WikiCon Brasil 2025 is a Wikimedia conference that aims to bring together and strengthen Wikimedia communities and open knowledge groups in Brazil. This is a conference for the Wikimedia community and by the Wikimedia community, and it will prioritize the attendance of active volunteers from Wikimedia projects who have never participated in in-person events and contributors from regions of Brazil that are underrepresented in Wikimedia projects. The decision to host the conference in the Brazilian Northeast, a region with lower representation in Wikimedia, aligns with the conference priority around attendance diversity and was also a request from the community.
Continuing Projects
This table presents projects that were launched in 2024 and will remain ongoing in 2025:
| Project and responsibility | Phase I (2024) | Phase II (2025) | Metrics (2025) |
|---|---|---|---|
| Wiki Loves Mato Grosso (Responsibility: Community) |
|
|
|
| Community Facilitation Initiative (Responsibility: Community) |
|
|
|
| WikiConecta (Responsibility: Education and Science Dissemination) |
|
|
|
| Wikiversity Research Groups Campaign (Responsibility: Education and Science Dissemination) |
|
|
|
| Wikimedia and Libraries Campaign (Responsibility: GLAM and Culture) |
|
|
|
| Wiki Loves Monuments (Responsibility: GLAM and Culture) |
|
|
|
| Media & Wikipedia Initiative (Responsibility: Communications) |
|
|
|
| Open-Source Administrative Infrastructure (Responsibility: Funds and Administration) |
|
|
|
| Donation Campaign (Responsibility: Fundraising) |
|
|
|
| Wiki Loves Folklore (Responsibility: Products and Technology) |
|
|
|
| Global South Technology Survey (Responsibility: Products and Technology) |
|
|
|
| Wiki Infographics (Responsibility: Products and Technology) |
|
|
|
Implementation Plans
Implementation plans serve as roadmaps for guiding and directing specific areas of work within WMB. These documents outline the guidelines and strategies that will shape the organization's actions, ensuring they are aligned with broader objectives and focused on achieving specific outcomes that were established with participation from diverse stakeholders and validated by WMB's governance bodies. These plans define responsibilities and establish goals to facilitate the organization's commitment to transparency, diversity and accountability, allowing WMB to make informed decisions, track performance, and adapt to evolving challenges and opportunities.
Wiki Movimento Brasil's Diversity Plan is being developed under the auspices of the Community Management and serves as a framework aimed at fostering diversity, equity, and inclusion within the organization. It will provide guidance for operational activities, team building, leadership development, and strategic direction of Wikimedia in Brazil. The plan will ensure that underrepresented voices, considered through an intersectional lens, are actively involved in the Wikimedia Movement. Furthermore, it will focus on initiatives to address marginalized content, thereby enhancing inclusivity in the creation and dissemination of knowledge. The Diversity Plan is being crafted by the Diversity Committee, a volunteer-based governance body within WMB, and builds upon a document initially published in 2019.
Wiki Movimento Brasil's International Action Plan is under development by the Administration Management and aims to establish a strategic direction for global collaborations and partnerships within the Wikimedia Movement. This plan will serve as a framework for engaging with international Wikimedia entities, fostering knowledge exchange, and contributing to global projects. It will prioritize disseminating the perspectives of the Brazilian Wikimedia community, as well as broader Global Majority communities, within the global Wikimedia Movement.
Operations
Operations are designed to lead to continuing and impactful programmatic actions. Their description is not specified as they remain adaptable, mostly under the responsibility of WMB's project areas. In general, they are geared towards WMB's main goal: to amplify, improve and diversify the content and community among Wikimedia projects, especially Wikipedia; and support the role of social organizations in the open knowledge ecosystem.
Operations include:
- Community Sessions: meetings or gatherings within the community where participants discuss, collaborate on Wikimedia, and share ideas and experiences.
- Capacity Building: activities that enhance the knowledge, skills, and capabilities of individuals or groups, enabling them to be more effective and self-reliant in the Wikimedia Movement or open-knowledge ecosystem.
- Partnerships: formal collaborative relationships between different entities and WMB, working together to achieve shared goals or initiatives, especially around content donation.
- Programs and Campaigns: organized efforts with specific objectives, with a focus on community engagement and content production.
- Governance Sessions: scheduled gatherings, including board meetings, council sessions, committee meetings, general assemblies, and working groups, aimed at addressing WMB's organizational matters and making decisions within WMB's governance structure.
- Communications Deliverables: concrete results of communication efforts, such as press releases, social media posts, reports, or campaigns, aimed at conveying messages and achieving specific goals aligned with WMB's Communications Strategy Plan.
- Products: technological tools, methodologies and platforms, or other infrastructure deliverable, to provide more efficiency and agility to Wikimedia contribution.
- Research: systematic investigation or study to gather information, analyze data, and generate insights or learning.
- Resources: assets or materials used to support, provide more engagement and visibility, facilitate or document WMB's initiatives.
The table below presents expected individual metrics for operations in 2025:
| Operation | Metrics |
|---|---|
| Community Sessions | at least 30 sessions |
| at least 10 Wikimedia agencies engaged | |
| Capacity Building | at least 10 initiatives |
| Partnerships | at least 10 new partnership ratifications |
| at least 40 activated partnerships | |
| Programs and Campaigns | at least 20 activities |
| Governance Sessions | at least 10 sessions |
| Communications Deliverables | at least 30 media mentions |
| at least 20,000 people reached through social media | |
| at least 2,500 new followers on social media | |
| at least 20 community publications | |
| Products | at least 2 new or improved products |
| Research | at least 2 new research outputs |
| Resources | at least 70 resources |
General Metrics
The table below provides general community metrics for WMB's 2025 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Number of editors that continue to participate/retained after activities | Number of editors that participate in more than one activity promoted by WMB | 144 |
| Number of organizers that continue to participate/retained after activities | Number of organizers that participate in more than one activity promoted by WMB | 72 |
| Feedback from participants on effective strategies for attracting and retaining contributors | Number of responses to community consultations or inquiries about activities | 100 |
| Number of participants | People attending remote or in-person events; people participating in face-to-face meetings, programs, and training | 4214 |
| Number of editors | People contributing to Wikimedia in the context of activities promoted or supported by WMB | 1960 |
| Number of organizers | People engaged in the organization of activities promoted or supported by WMB | 300 |
The table below provides general content metrics for WMB's 2025 Plan of Activities:
| Metric | Description | Figure |
|---|---|---|
| Wikipedia | Number of Wikipedia pages improved or created | 5880 |
| Wikimedia Commons | Media files uploaded to Wikimedia Commons | 64800 |
| Wikidata | Items created or improved on Wikidata | 33800 |
| Wikiversity | Number of pages or materials created or edited on Wikiversity | 169 |
| Wikisource | Number of pages created or improved on Wikisource | 85 |
Risk analysis
A detailed risk analysis is available for consultation [XXXXX here]. The document presents risks associated directly with the planned activities plus general internal (organizational) and external (contextual) ones. The analysis includes:
- A description of the risk and its associated consequences for the project
- A probability rate
- Its impact in terms of budget, quality, added value, team and time on a scale of 0 to 5
- A general evaluation of the risk degree
- Measures planned to avoid or mitigate the risk
This document will be updated quarterly.
|
|
 |
|