CentralNotice/Request/Wikimedia Canada 2024 Community Survey

Wikimedia Canada 2024 Community Survey

• Chelsea Chiovelli (WMCA) (talk · contribs · page moves · block user · block log), primary contact (Requested at 19:35, 7 March 2024 (UTC))

Central Notice Settings
What is the campaign duration? 19th March 2024 → 31st March 2024 Which projects will you be targeting? All What languages will you be targeting? en, fr Do you wish to show banners to Logged In users, Anonymous Users or Both? Do you want to target users with a specific number of edits or average monthly? Both What countries will your campaign target? Canada Banner/Campaign Diet: To be determined by Central Notice admin

What is the purpose of the campaign? How will you measure the success of the campaign?

Description - This is a survey for contributors and those who might like to begin contributing that are based in Canada, across all Wikimedia projects. Wikimedia Canada wants to gain a better understanding of what the Wikimedia movement in Canada looks like so we can allocate our resources and plan future projects that support potential and existing users.

Metrics -

What banner(s) will you use? What will be your landing page?

Banners - Standard banner, with this logo on the left side. Text and link centered: "Wikimedia Canada invites contributors and those who would like to contribute to participate in our Community Survey:" "https://ca.wikimedia.org/wiki/Form2024"

Landing Page - https://ca.wikimedia.org/wiki/Form2024

Is this project grant funded? Please provide a link

Type of grant - N/A

Link to grant - N/A

Discussion

• @Chelsea Chiovelli (WMCA): Have you informed WMF about the survey? Please take a look at CentralNotice/Usage guidelines#Surveys in case you need more information. Ping for TAndic (WMF) as well. ;) Best, —DerHexer (Talk) 22:20, 27 March 2024 (UTC)

  Hello @Chelsea Chiovelli (WMCA) - Thank you for already having a lovely setup for your survey, with clear privacy statements and information about the survey before users reach the form! A few things from me:

  • This banner could reach potentially hundreds of thousands of people, especially among logged out users/readers (see the monthly pageview data for Canada here); I'm concerned that reaching so many readers may confuse them with the survey that to me seems more geared towards existing editors. I would consider either having a separate survey specifically for readers that asks questions in very plain language (some may be finding out you can edit for the first time!) and gives some resources for starting to edit, or at least making the display to logged out people a fraction of the population (if your interest is more in demographic estimates, for example, then a sample rather than a whole population should be good enough).
  • You are collecting some demographic and personal information (age, country, province, work, email), which may be legally tricky since it also asks users under the age of 18 and most countries have special laws pertaining to data collection with minors. I am not a lawyer and if Wikimedia Canada has a legal team I strongly suggest checking in with them first. Other surveyors have worked around this by filtering out under 18 year olds (or whatever is most appropriate for Canadian laws) from other demographic questions and contact information by asking age on a separate skip pattern page. I think this could be done by asking age, then your demographic questions to >18 year olds, and moving the contact information request to the end. Ideally very few people not in Canada should get to your survey at all, so I wouldn't be too concerned about asking the country until later as they're also informed of it on your landing page.
  • Minor thing: The Community Insights survey is currently collecting data and so we are overlapping :D If you're not working on a short deadline, I might consider waiting a couple weeks for it to finish up so editors don't get confused and think they've already taken your survey, but I don't consider this absolutely necessary.

  Let me know if you have any questions about these! I'm out of office but checking in this week, feel welcome to ping me here if you're on a short deadline, but I hope no surveys are ever really urgent :)

  @JBrungs (WMF) pinging to check in if there are any potential conflicts with Fundraising banners for this survey which targets all logged out and logged in users in Canada.

  - TAndic (WMF) (talk) 10:43, 28 March 2024 (UTC)

  Thanks for the ping! The dates look fine from my perspective, we don't have any fundraising banners up in Canada during this time. Have a good campaign everyone. Cheers, JBrungs (WMF) (talk) 10:51, 28 March 2024 (UTC)

  Thank you DerHexer and TAndic (WMF) for getting back to me. I'm very new to Central Notices so please forgive my lack of knowledge in this area.

  • This banner could reach potentially hundreds of thousands of people, especially among logged out users/readers... When I initially put in the request it was my understanding that the CentralNotice admin would likely suggest some sort of impression diet to prevent banner blindness with readers/logged-out users but I should have been more specific with our expectations for how many people we wanted to reach. I was also a bit ambitious with the scope of this survey. You're right, the questions are worded more for existing contributors.
  • You are collecting some demographic and personal information... Thank you for bringing this up. We don't have a dedicated legal team but I am triple checking with my colleagues to make sure we're in the clear for this survey.

  Our survey is closing on March 31st so at this point, especially if there is an overlap with the Community Insights survey, I will withdraw my banner request. Thank you again, my first few months with Wikimedia Canada has involved learning a great deal about the organizing side of the movement so I appreciate your feedback :) Have a good weekend! Chelsea Chiovelli (WMCA) (talk) 22:19, 28 March 2024 (UTC)

  I encourage you to run the survey at a later point and take Tanja's advice into concern. :) Maybe you can also organize an exchange about the results from the Community Insights Survey in Canada. And sorry for the late message wrt the CentralNotice requirements for such campaigns. I was on vacation and just saw it now. Best, —DerHexer (Talk) 22:30, 28 March 2024 (UTC)

  Thank you @Chelsea Chiovelli (WMCA) and @DerHexer! Chelsea, feel very welcome to schedule a meeting with me via email if it would be helpful for you, I'm always happy to share any resources or tips I have about doing surveys in our ecosystem with affiliates (and it would help me as well to understand better what challenges people face so we can make guidelines for the future). All the best, TAndic (WMF) (talk) 11:48, 1 April 2024 (UTC)

Central Notice admin comments

Closed as per above. —DerHexer (Talk) 22:31, 28 March 2024 (UTC)