From Meta, a Wikimedia project coordination wiki
| Banner text
|
A: Help us change the world / Support Free Knowledge
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B: Help us change the world / Donate today to support free knowledge
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| Same number of people saw both banners
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1052 clicked A (57% of total clicks)
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807 clicked B (43% of total clicks)
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| Landing page text
|
Donor form only
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form, Jimmy quote, donor quotes
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Donor form only
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form, Jimmy quote, donor space
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| Clicks from each banner were directed 50/50 to each landing page
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8 hit donate (.76% of A's clicks)
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9 hit donate (.86% of A's clicks)
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2 hit donate (.25% of B's clicks)
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3 hit donate (.37% of B's clicks)
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| Completed donations
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0 actually donated (0% of A's clicks)
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3 actually donated (.28% of A's clicks)
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0 actually donated (0% of B's clicks)
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1 actually donated (.12% of B's clicks)
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| Total donated (Which combo won?)
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$0.00 (0% of A's donations)
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$146.58 (100% of A's donations)
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$0.00 (0% of B's donations)
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$3.00 (100% of B's donations)
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| Which Banner won?
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$146.58 (98% of total)
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$3.00 (2% of total)
|
