User talk:Stu/comScore data on Wikimedia

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Comparison to other data sources[edit]

It's interesting to compare the the comScore data to other data sources and try to understand the differences. See http://en.wikipedia.org/wiki/Wikipedia:Statistics and http://meta.wikimedia.org/wiki/Statistics for many of the alternatives. Other comparisons/discussion welcome!

Alexa[edit]

http://www.alexa.com/data/details/traffic_details/wikipedia.org

As of August 2, Alexa has Wikipedia at #7 in "popularity" and the domain name wikipedia.org at #8 in the 3-month average "traffic rank" (i'm not really sure of the difference). When you combine related domains above us on their list (Youtube is part of Google, Windows Live and MSN are both Microsoft), we end up at #5 as we are using comScore's concept of a "Property".

We can also compare estimates of average daily reach. While comScore analysis typically focuses on monthly unique visitors, they also produce an average daily visitors datapoint which was 25 million in June, or 5.4% reach of total average daily users. This is lower than Alexa's estimate of average daily reach which is currently just over 8% (after some methodology swings that brought us down from just under 10%). I checked Facebook.com and there is a similar difference -- comScore has it at 6.9% daily reach for June while Alexa has around 9 or 10% -- so maybe there's some methodology issue that has Alexa suggesting higher daily reach than comScore.

Breakdown of regions[edit]

Hoi, Latin America includes Mexico but so does North America. Throwing the Middle East and Africa on the same heap is not helpful. Typically only Egypt can be considered part of both. I am really interested in knowing how Africa on its own fares. I am sure it is worse then projectd

When you have figures like this, it may give a clue where are traffic is and also what we can do to improve our traffic. What is of real interest to me are the most requested articles per project that do not exist.

Thanks, GerardM 07:21, 6 August 2008 (UTC)

I asked comScore about this and unfortunately those are the regional categories they use, but they did send the components of each region so at least we know what's counted where. Also, remember that this "reach" estimate is a percentage of the existing internet audience, not of the whole population. Below is the detail. Stu 17:42, 6 August 2008 (UTC)
Asia & Pacific -- Afghanistan, American Samoa, Antarctica, Armenia, Australia, Azerbaijan, Bangladesh, Bhutan, Bouvet Island, British Indian Ocean, Brunei Darussalam, Cambodia, China, Christmas Island, Cocos (Keeling) Islands, Cook Islands, East Timor, Fiji, French Polynesia, French Southern Territo, Georgia, Guam, Heard & McDonald Island, Hong Kong, India, Indonesia, Japan, Kazakhstan, Kiribati, Korea (North), Korea (South), Kyrgyzstan, Lao , Macau, Malaysia, Maldives, Marshall Islands, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Caledonia, New Zealand, Niue, Norfolk Island, Northern Mariana Island, Pakistan, Palau, Papua New Guinea, Philippines, Pitcairn, Samoa, Singapore, Solomon Islands, South Georgia, Sri Lanka, Taiwan, Tajikistan, Thailand, Tokelau, Tonga, Turkmenistan, Tuvalu, US Minor Outpost, Uzbekistan, Vanuatu, VietNam, Wallis And Futuna Island
Middle East & Africa -- Algeria, Angola, Bahrain, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Cote D'Ivoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Iran, Iraq, Israel, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Libyan Arab Jamahiriya, Madagascar, Malawi, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Oman, Palestinian Territory, Qatar, Reunion, Rwanda, Sao Tome and Principe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, St. Helena, Sudan, Swaziland, Syrian Arab Republic, Tanzania , Togo, Tunisia, Turkey, Uganda, United Arab Emirates, Western Sahara, Yemen, Zambia, Zimbabwe
Europe
West -- Andorra, Austria, Belgium, Cyprus, Denmark, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Holy See (Vatican City), Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Spain, Svalbard and Jan Mayen, Sweden, Switzerland, United Kingdom
East -- Albania, Belarus, Bosnia and Herzegowina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Russian Federation, Slovakia, Slovenia, Ukraine, Yugoslavia
Latin America -- Anguilla, Antigua and Barbuda, Argentina, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Brazil, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, FrenchGuiana, Grenada, Guadeloupe, Guatemala, Guyana, Haiti, Honduras, Jamaica, Martinique, Mexico, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, PuertoRico, Saint Kitts and Nevis, Saint Lucia, Saint Vincent , St. Pierre and Miquelon, Suriname, Trinidad and Tobago, Turks and Caicos Island, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (U.S.)
North America -- Canada, United States


How to get data?[edit]

Hi, I am interested in getting data about visits in a month from say the 50 biggest countries and to the 50 biggest wikipedias. How can I do that? --Sotiris 23:20, 25 November 2008 (UTC)

This PDF of trend info is the most detail we've gotten from comScore. Erik Zachte also has a great summary of page views, though that doesn't have breakdown by Visitors or geography.Stu 10:15, 5 April 2009 (UTC)

thanks[edit]

Thanks for posting and analyzing this data for us. I find the 0.02% of visitors as active editors stat particularly horrifying. I knew it was low, but that low... I guess part of me is still stuck in halcyon 2003.

I wrote this up for the signpost, feel free to correct any errors. -- phoebe 06:47, 22 February 2010 (UTC)

Thanks for the heads-up Phoebe. I made a few bugfixes on the page. Yes it's scary how low the active participation rate is; next on my analytical to-do list if no one gets to it is a charting how the .02% has trended over time. Stu 19:41, 22 February 2010 (UTC)

Language breakdown[edit]

No update ?--Loup Solitaire 81 (talk) 06:35, 27 January 2014 (UTC)

No time, sadly. :-( Stu (talk) 01:25, 29 January 2014 (UTC)
But do you have the link ? Sadly, I couldn't find updated data on language breakdown.--Loup Solitaire 81 (talk) 23:09, 19 February 2014 (UTC)