Communications/Project Rewrite

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Women’s History Month will take place in March 2021, with International Women’s Day, a day that celebrates the social, economic, cultural and political achievements of women, falling on Monday, 8 March.

To celebrate Women’s History Month 2021, the Wikimedia Foundation communications team is launching Project Rewrite, an initiative to raise awareness of the gender gap in the information landscape, which is a root cause of the gender gap on Wikipedia. This page provides an overview of how to get involved in the initiative. We need your help to spread the word!


Timing[edit]

  • Campaign launch on Monday, 8 March 2021
  • Continuing through 31 March 2021

Background[edit]

Women have been written out of history. This project of erasure has been systematic. In turn, the project of rewriting needs to be visible, impactful, and deliberate.

Project Rewrite aims to address issues of gender inequity as it relates to the representation of women throughout history and in the modern world.

When we say “women,” we include everyone who identifies with this gender identity in any aspect -- cis and trans women, individuals who are nonbinary, genderfluid or genderqueer, and anyone else for whom “women” has meaning and resonance. We also welcome the participation and support of allies of all gender identities.

Knowledge on Wikipedia and other Wikimedia projects does not accurately reflect the richness of our world: there are large social, racial, gender, identity, and equity gaps. Further, the knowledge resources (news media, history books, etc.) upon which Wikipedia relies are also biased toward these gaps, missing important achievements and milestones of women throughout history up until the present day.

Currently, there is limited awareness and understanding of the ecosystem that feeds into creating articles on Wikipedia, further limiting how Wikipedia readers and new potential editors can contribute to addressing these inequities.

We believe that the more the world writes about and celebrates women and people in all their diversity, the more references about them exist, the more (potential) editors want to create their articles, the more equitable Wikipedia becomes. Wikipedia will become richer, more representative, and more useful to the world as its content and editor pool better reflect the diversity of the human experience.

Wikipedia is a mirror for the world’s biases. To fix the gender gaps on our knowledge projects, we need to fix gender gaps in the literature and media that volunteers cite. Let’s change the conversation, take back the canon, and give credit where credit is due. It’s time for a rewrite.

The first component of Project Rewrite is educating general audiences about the extent of gender bias in the information landscape. The second component is a call to action: challenging journalists, writers, and thought leaders from around the world to tell women’s stories.

Goals[edit]

  • Demonstrate that women’s underrepresentation in the public sphere is not only a Wikipedia problem, but part of a larger information landscape that is biased towards the stories and ideas of men
  • Provide clear and actionable ways individuals can get involved in addressing gender inequities in thought leadership, publishing, and media — specifically by telling women’s stories
  • Provide clear and actionable ways individuals can get involved in addressing gender inequities on Wikimedia projects
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Tactics[edit]

On 8 March, the Project Rewrite campaign will launch on all Wikimedia web and social channels with a post on Diff and Medium highlighting the campaign and ways everyone can get involved.

We will subsequently promote content relating to gender equity in the information landscape and encourage audiences to participate in community events during the month of March on our social media channels.

The Foundation Communications team will update the page “Addressing Wikipedia’s gender gap” to feature current content focused on gender equity, including links to data/research on gender equity, ways to get involved, and affiliate events.

We will activate partnerships with external organizations through Partnerships work, and leverage Foundation and community spokespeople so that people around the world learn about the importance of gender equity and the knowledge canon and find tangible ways to get involved.

How to get involved[edit]

Share #ProjectRewrite on social media[edit]

Follow and tag us[edit]

Please follow the Wikimedia Foundation on social media and tag us in your posts:

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Remember to use #ProjectRewrite in all social media posts. You may also want to use #WomensHistoryMonth during March and #IWD2021 for International Women’s Day on 8 March.

Ideas for things to share on social media[edit]

  • Our launch blog post, which describes why we launched Project Rewrite and ways to get involved
  • Check out events being organized by movement groups and affiliates
  • Encourage people to edit articles about women and their work. Here are lists of people and topics that need to be created or updated
  • Community resources for editing Wikipedia, hosting an event, and more
  • Your perspective on why gender equity matters in the free knowledge movement

Sample tweets[edit]

Please note that these are draft social media posts for Twitter. Feel free to edit them as you wish to share with your networks, and to adapt them for different social media channels.

Graphics[edit]

  • Coming soon!

Tell us about your Women’s History Month events[edit]

If you have a Women’s History Month or International Women’s Day event you are participating in or hosting that is not already added on the International Women’s Day calendar, please add it below:

  • Event name with hyperlink, short description, dates