Communications/Wikimedia brands/2030 movement brand project/23 June 2020 office hours

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On 23 June, the Brand Project team held open office hours to answer the remaining questions from the naming convention presentation and to answer additional questions from the room.

[thumb of video to be inserted–having issues uploading the video to Commons]

Questions that were answered[edit]

Live questions from the room[edit]

  • Is a brand change set in stone? How do you reconcile potential differences in the Executive statement and the Board statement?
  • This change seems to be trading a loss of social capital with volunteers in an effort to gain brand capital. Would you consider that a fair summary? How would you respond to the volunteers that are not happy about a change?
  • The naming options are the same and I'm not sure there's a discussion to be had on this basis.
  • What if we were to just invest in Wikimedia instead? What have we tried on that?
  • What about the community RfC? Why are you bothering with Wikipedia naming?
  • Will there be a follow-up, final vote with the community about the final names?
  • Will the Foundation name change if the community does not want it and the Board wants it?
  • What outreach are you using?
  • If the survey is not a vote but just about collecting feedback, why could a status quo option not be included in the survey?


From the naming convention presentation[edit]

  • How will these not cause confusion between the Foundation and the Projects? (see FAQ)
  • How will projects benefit from being tied to the "Wikipedia" name? I get that there should be a more unified identity for the movement as a whole, but how do the other projects stand to benefit? Would they lose out to Wikipedia because the Wikipedia brand will become even more prominent? (see FAQ)
  • Question about the survey for groups, do we provide one survey for the group as a whole? If so, how to deal with very different or even opposite opinions?
  • In a result-focused mind, how would you technically describe Alphabet's move? They left aside an even more famous name than Wikipedia. The opposite move, in a hunt for results
  • Have you thought about changing the visual language of all the sister project logos, and not change the name Wikimedia. So that it all looks like it's a part of the same thing?
  • We don't have time today, but perhaps in the next Q&A the team is going to describe how they are going to process all the survey input and decide a recommendation. How transparent is that going to be?
  • Before deciding to opt-in my affiliate needs a legal consult, whose outcome might be that it is not suitable for us to opt-in. Would the WMF provide financial support for that?
  • Now that is clear that all the three naming options include the word "Wikipedia" for the Foundation, how is the RFC going to be calculated in the metrics?
  • Could "Wikimedia" go through the same professional polishing ?
  • Do you think that fully volunteer-based affiliates might consider the legal processes as a new burden and challenge as legal processes are really tough in some countries? What is your feedback on those problems?
  • Where is the option completely without wikipedia? Why was none such option included?