Foto.wiki.br/Activities/Calendar

Operational Calendar with Metrics and Goals

January to March: Planning and Preparation

Metrics:

• Identify and collaborate with a minimum of 3 key non-profit organizations and community groups.
• Establish successful partnerships with identified organizations.

Goals:

• Establish a network with local communities for sustainable project engagement.
• Solidify collaborations with key environmental NGOs to enhance project impact.

Length:

• 3 months

March: Photo Contest 1 (Wiki Loves Earth)

Metrics:

• Receive a minimum of 800 high-quality photo submissions.
• Increase social media engagement by 20% during the contest.

Goals:

• Attract to the Wikimedia Envoriment a broad spectrum of nature enthusiasts through the contest.
• Enhance public awareness by boosting social media interactions.

Length:

• 1 month

April to June: Logistics and Equipment

Metrics:

• Achieve a 70% or higher usage of eco-friendly photography equipment.
• Implement logistical improvements based on positive participant feedback.

Goals:

• Ensure a significant majority of participants use eco-friendly equipment.
• Enhance expedition logistics based on participant input.

Length:

• 3 months

May: Expedition 1

Metrics:

• Generate a minimum of 500 high-quality photo.
• Have at least half of woman participation, and have the participation of every

Goals:

• Foster strong community engagement during the expedition.
• Garner a diverse collection of captivating photo contest entries.

Length:

• 1 month

July to September: Marketing and Promotion

Metrics:

• Achieve a 30% increase in reach and engagement on marketing materials.
• Secure early bird bookings from at least 200 participants.

Goals:

• Enhance public awareness through effective marketing strategies.
• Encourage early participant commitments through special offers.

Length:

• 3 months

August: Photography Course 2 (Nature Photography)

Metrics:

• Achieve a course completion rate of 70% or higher.
• Incorporate nature conservation modules with positive participant feedback.

Goals:

• Provide a valuable learning experience with a high course completion rate.
• Enhance the course content with modules focused on nature conservation.

Length:

• 1 month

September: Photo Walk 2

Metrics:

• Engage at least 150 participants in the photo walk.
• Involve the community in at least two environmental projects during the walk.

Goals:

• Foster community involvement in appreciating and protecting local environments.
• Integrate community participation in actionable environmental projects.

Length:

• 1 month

October * December: Expedition Season

Metrics:

• Document positive environmental and community outcomes from Expedition 2.
• Raise a minimum of $5,000 through Photo Contest 2 for ongoing conservation projects.

Goals:

• Showcase tangible positive impacts on the environment and local communities.
• Contribute significantly to ongoing conservation efforts through fundraising.

Length:

• 3 months

November: Photo Contest 2 (Wiki Loves Earth)

Metrics:

• Receive a minimum of 1,000 high-quality photo submissions.
• Raise funds to surpass the $5,000 target for ongoing conservation projects.

Goals:

• Attract a diverse array of stunning photos that reflect environmental beauty.
• Surpass the fundraising target to bolster continued conservation initiatives.

Length:

• 1 month

December: Continuous Improvement and Review

Metrics:

• Collect feedback from at least 80% of participants.
• Involve the community in at least three ongoing conservation initiatives.

Goals:

• Utilize participant feedback for continuous improvement.
• Promote ongoing community engagement in sustained conservation efforts.

Length:

• 1 month

Conclusion

This operational calendar integrates specific metrics and goals into each phase, ensuring a purposeful and impactful journey for the non-profit's initiatives throughout the year.