Strategic plan 2025 - 2027

Vision: A world where every individual has free access to the sum of all knowledge, and foto.wiki.br plays a crucial role in achieving this vision by building a vibrant and thriving ecosystem of free audiovisual knowledge within the Wikimedia movement.

Mission: To empower and support a diverse community of contributors to create, share, and improve free audiovisual knowledge, fostering an inclusive, transparent, innovative, and impactful environment.

Values:

Collaborative Spirit: Prioritizing unity, sharing, and mutual support among members and with external partners. We believe in the power of working together to achieve common goals.
Freedom of Creation: Championing open access and the unrestricted exploration of creative audiovisual expression. We encourage experimentation and innovation in the creation and dissemination of audiovisual content.
Inclusive Innovation: Encouraging experimentation, diverse perspectives, and critical thinking to improve and expand audiovisual knowledge. We embrace new ideas and approaches, valuing the contributions of everyone, regardless of their background or experience.
Ethical Practice: Maintaining the highest ethical standards in all aspects of content creation, curation, and dissemination. We are committed to respecting copyright, protecting privacy, and ensuring the accuracy and integrity of our work.
Impact-Oriented Approach: Focusing on creating meaningful impact through the power of audiovisual content. We believe that audiovisual knowledge can be a powerful tool for education, advocacy, and social change.

Objectives:

Inclusive Membership: Establish clear and welcoming pathways for diverse individuals to join and contribute to foto.wiki.br. Actively recruit and support members from underrepresented communities. We strive to create a community that reflects the diversity of the world we live in.
Shared Values: Foster a strong sense of community by promoting shared values, open communication, and respectful collaboration among members. We believe that a strong and supportive community is essential for achieving our goals.
Principles Adherence: Uphold the principles of freedom, accessibility, openness, independence, and transparency in all activities, ensuring ethical practices and responsible content creation. We are committed to upholding the values of the Wikimedia movement.
Organizational Responsibilities: Clearly define roles and responsibilities within the organization, empowering volunteers and ensuring effective project management. We believe in efficient and transparent governance, empowering our members to contribute effectively.

Strategic Pillars and Key Activities:

I. Empowering a Diverse Community (Years 1-3):

Building a strong, diverse, and skilled community is crucial for the long-term success of foto.wiki.br.

Inclusive Membership Growth: Expanding and diversifying our membership is key to achieving our vision.
- Targeted Outreach: Develop and implement targeted outreach campaigns to recruit members from underrepresented communities, partnering with relevant organizations and community leaders. This aligns with Recommendation 1 (Increase the Sustainability of our Movement) of the Wikimedia Movement Strategy 2030 by diversifying participation and ensuring the long-term health of the community.
- Mentorship Program: Create a structured mentorship program to support newcomers, providing guidance, training, and fostering a sense of belonging. This addresses Recommendation 6 (Invest in Skills and Leadership Development) by providing opportunities for skill development and community building.
- Community Building Events: Organize regular online and offline events, such as workshops, photo walks, edit-a-thons, and social gatherings, to strengthen connections and foster a vibrant and inclusive community. This supports Recommendations 3 (Provide for Safety and Inclusion) and 5 (Coordinate Across Stakeholders) by building a welcoming and collaborative environment.
Skill Development and Training: Equipping our members with the necessary skills is essential for producing high-quality content.
- Multi-level Training Programs: Offer a range of training programs, from basic photography and video editing to advanced storytelling and 3D modelling. This aligns with Recommendation 6 (Invest in Skills and Leadership Development) by providing diverse learning opportunities for all skill levels.
- Specialized Workshops: Conduct specialized workshops on topics like uploading content to Wikimedia Commons, using Wikidata, and creating accessible audiovisual materials. These workshops will support Recommendation 9 (Innovate in Free Knowledge) by fostering technical expertise and promoting best practices.
- Resource Hub: Develop a comprehensive online resource hub with tutorials, guides, and best practices for content creation, editing, and dissemination. This will support Recommendation 7 (Manage Internal Knowledge) by making essential information readily available to all members.
DEI Integration (Ongoing): A continuous commitment to diversity, equity, and inclusion is fundamental to our values and the health of our community.
- DEI Audits and Action Plans: Conduct regular DEI audits and develop action plans to address any identified gaps, ensuring alignment with Recommendation 4 (Ensure Equity in Decision-Making).
- DEI Training: Provide training on unconscious bias, microaggressions, inclusive language, and cross-cultural communication. This addresses Recommendation 3 (Provide for Safety and Inclusion) by fostering a safe and respectful environment.
- Community Guidelines and Moderation: Establish and enforce clear community guidelines and moderation policies to ensure a safe and welcoming online environment for all, aligning with Recommendation 3 (Provide for Safety and Inclusion).

II. Enriching Wikimedia with Audiovisual Knowledge (Years 1-3):

This pillar focuses on strategically creating, curating, and sharing high-quality audiovisual content on Wikimedia platforms, addressing content gaps, and promoting the use of diverse and innovative formats.

Strategic Content Creation: This involves a proactive and targeted approach to content creation, aligning with Recommendation 8 (Identify Topics for Impact) of the 2030 Strategy.
- Gap Analysis and Prioritization: Conduct a comprehensive gap analysis of Wikimedia Commons, identifying underrepresented topics, regions, languages, and communities. Prioritize content creation efforts based on this analysis, focusing on areas with the greatest need and potential for impact. This will ensure our efforts are aligned with knowledge equity goals.
- Thematic Campaigns: Organize thematic photography and video campaigns (e.g., Wiki Loves Africa, Wiki Loves Folklore, Wiki Loves Food) focusing on specific topics or regions, encouraging community participation and generating high-quality content. These campaigns should be designed with clear goals, metrics, and outreach strategies to maximize their impact.
- GLAM Partnerships (Focus on Underserved Communities): Develop strategic partnerships with Galleries, Libraries, Archives, and Museums (GLAM institutions), prioritizing institutions that hold collections representing diverse cultural heritage and underrepresented communities. This will help to address historical biases and promote inclusivity within Wikimedia projects. Actively seek out and support GLAM institutions in underserved regions or with limited resources.
- Content Curation and Metadata Enhancement (Wikidata Integration): Implement robust processes for content curation and metadata enhancement, ensuring that all audiovisual content uploaded to Wikimedia Commons is well-organized, easily discoverable, and accurately described. This includes integrating with Wikidata to provide rich, structured metadata and link visual content to other knowledge bases.
Innovation in Audiovisual Formats: Exploring and adopting new technologies and formats is crucial for engaging new audiences and enriching the Wikimedia ecosystem. This aligns with Recommendation 9 (Innovate in Free Knowledge) of the 2030 Strategy.
- Emerging Technologies (VR/AR/360): Explore and experiment with emerging audiovisual technologies such as 360° video, virtual reality (VR), and augmented reality (AR) to create immersive and interactive experiences for Wikimedia users. Pilot projects and collaborations with technology experts can help to identify the most promising applications of these technologies.
- Multimedia Storytelling: Promote the creation and use of multimedia stories on Wikimedia platforms, combining images, video, audio, and text to create compelling and informative narratives. Develop training and resources to support members in creating high-quality multimedia content. This will enhance user engagement and make complex topics more accessible.
- Accessibility First (Captioning, Audio Description, Transcripts): Prioritize accessibility in all audiovisual content creation, ensuring that content is usable by people with disabilities. Develop clear guidelines and provide training on creating captions, audio descriptions, and transcripts for videos and other multimedia resources. This aligns with the Wikimedia movement's commitment to inclusivity and accessibility.

III. Amplifying Impact and Advocacy (Years 2-3):

This pillar focuses on increasing the reach and impact of foto.wiki.br's work through community outreach, educational programs, public awareness campaigns, and advocacy efforts.

Community Outreach and Engagement: Building connections with diverse communities is essential for expanding the reach and impact of free audiovisual knowledge.
- Educational Programs (K-12, Universities): Develop targeted educational programs and workshops for schools, universities, and community organizations, promoting the use of Wikimedia Commons resources and empowering individuals to create and contribute audiovisual content. These programs should be tailored to the specific needs and interests of each target audience.
- Public Awareness Campaigns (Social Media, Events): Design and implement public awareness campaigns to highlight the importance of free access to knowledge, the value of Wikimedia Commons, and the work of Foto.wiki.br. Utilize social media, public events, and partnerships with media organizations to reach wider audiences.
- Partnerships for Impact (NGOs, Cultural Organizations): Build strategic partnerships with organizations working in related thematic areas, such as education, environmental conservation, human rights, and cultural heritage preservation, to amplify the impact of foto.wiki.br’s activities and reach new audiences.
Advocacy for Open Knowledge: Advocating for policies that support open access and free knowledge is crucial for ensuring the long-term sustainability of the Wikimedia movement.
- Policy Engagement (Copyright Reform, Open Access Policies): Engage with policymakers and decision-makers at the local, national, and international levels to advocate for policies that support open access, free knowledge, and the preservation of cultural heritage. This includes advocating for copyright reform, open access policies for publicly funded research, and the digitization and open access of audiovisual collections held by public institutions.
- Community Advocacy Training: Empower community members to become effective advocates for open knowledge by providing training on advocacy techniques, communication strategies, and policy engagement. This will help to build a stronger and more effective voice for the Wikimedia movement.

IV. Ensuring Sustainability and Growth (Years 2-3 and Ongoing):

This pillar focuses on developing a robust and sustainable infrastructure for foto.wiki.br, ensuring its long-term viability and capacity for growth.

Financial Sustainability:
- Diversified Funding Sources (Grants, Donations, Memberships): Develop a diversified fundraising strategy to reduce reliance on any single funding source. This includes pursuing grants from foundations and government agencies, establishing a membership program, and actively soliciting individual donations. Explore crowdfunding and earned income opportunities aligned with the Foto.wiki.br mission. Clearly communicate the impact of donations and how they support the organization's work.
- Financial Planning and Management: Implement sound financial planning and management practices, including budgeting, accounting, and reporting. Ensure transparency in all financial matters and regularly communicate financial information to members and stakeholders. This builds trust and accountability.
Operational Efficiency:
- Streamlined Workflows: Develop and implement efficient workflows for project management, content creation, and community engagement. Utilize project management tools and collaborative platforms to streamline communication and track progress. This maximizes the use of limited resources and volunteer time.
- Technology Infrastructure: Invest in the necessary technology infrastructure to support the organization's activities, including servers, software, and equipment. Explore cloud-based solutions and open-source tools to maximize efficiency and minimize costs.
- Volunteer Management and Support: Develop and implement strategies for volunteer recruitment, training, retention, and recognition. Create a supportive and welcoming environment for volunteers, valuing their contributions and providing opportunities for growth and development. Establish clear roles, responsibilities, and communication channels for volunteers.

V. Monitoring, Evaluation, and Learning (Ongoing):

This pillar emphasizes the importance of data-driven decision making, continuous improvement, and adaptive management.

Monitoring and Evaluation Framework:
- Key Performance Indicators (KPIs): Develop a comprehensive monitoring and evaluation framework with clear Key Performance Indicators (KPIs) to track progress towards strategic goals. These KPIs should be aligned with the Wikimedia Movement Strategy 2030 and the Sustainable Development Goals (SDGs). Regularly collect data on these KPIs and analyze trends to assess the effectiveness of programs and activities. Examples of KPIs could include:
  - Number of active contributors.
  - Number of photos and videos uploaded to Wikimedia Commons.
  - Number of views and reuses of audiovisual content.
  - Reach of outreach and advocacy campaigns.
  - Level of community engagement.
  - Number of partnerships established.
  - Financial sustainability metrics (e.g., revenue diversification, fundraising success).
- Regular Reporting: Regularly report on progress towards strategic goals to members, stakeholders, and the broader Wikimedia community. Use data visualizations and compelling narratives to communicate impact and demonstrate accountability.
Learning and Adaptation:
- Feedback Mechanisms: Implement feedback mechanisms to gather input from members, partners, and the wider community. Use this feedback to inform program design, improve activities, and adapt strategies as needed. Conduct regular community surveys and solicit feedback through online forums and other channels.
- Iterative Improvement: Embrace a culture of continuous improvement, using data and feedback to iteratively refine programs and activities. Be willing to experiment with new approaches and adapt strategies based on lessons learned. Regularly review the strategic plan and make adjustments as needed to ensure its continued relevance and effectiveness.

SWOT

Strengths:

Specialized Expertise: Foto.wiki.br possesses deep expertise in audiovisual content creation, curation, and dissemination within the Wikimedia movement. This specialized focus allows for targeted efforts and impactful contributions to a critical area of free knowledge.
Agile and Adaptive Structure: The organization's agile and horizontal structure fosters quick decision-making, efficient project execution, and responsiveness to evolving community needs. This allows for greater flexibility and innovation compared to larger, more bureaucratic organizations.
Strong Community Focus: Foto.wiki.br prioritizes building a strong and inclusive community of contributors, fostering collaboration, knowledge sharing, and mutual support. This strong community foundation is crucial for sustained growth and impact.
Commitment to Diversity, Equity, and Inclusion (DEI): The organization has a strong commitment to DEI, actively working to create a welcoming and inclusive environment for all members. This commitment strengthens the community and aligns with the Wikimedia movement's values.
Clear Vision and Mission: Foto.wiki.br has a clearly defined vision and mission, guiding its activities and providing a sense of purpose for its members. This focus ensures that efforts are aligned with strategic priorities and contribute to the broader goals of the Wikimedia movement.
Established Partnerships: Foto.wiki.br has already built valuable partnerships with organizations and institutions, creating opportunities for collaboration and resource sharing. This network of partnerships can be leveraged for future projects and initiatives.

Weaknesses:

Limited Financial Resources: As a relatively small organization, Foto.wiki.br faces challenges in securing consistent and substantial funding. This can limit the scope and scale of projects. Diversifying funding sources is a key priority.
Dependence on Volunteer Contributions: Reliance on volunteer contributions can make it challenging to maintain consistent momentum and ensure timely project completion. Developing strategies for volunteer retention and engagement is crucial.
Limited Brand Recognition: Foto.wiki.br's brand recognition within the broader Wikimedia movement and the general public is still developing. Increased visibility and outreach are needed to raise awareness and attract new members and partners.
Potential for Duplication of Efforts: There is a potential for overlap with other Wikimedia organizations working in related areas. Clear communication and coordination are essential to avoid duplication of effort and maximize the impact of activities.

Opportunities:

Growing Demand for Audiovisual Content: The demand for high-quality, freely licensed audiovisual content is increasing, creating significant opportunities for Foto.wiki.br to contribute to knowledge sharing and access.
Advancements in Audiovisual Technology: Rapid advancements in audiovisual technology offer new and exciting possibilities for content creation, dissemination, and engagement. Foto.wiki.br can leverage these advancements to innovate and expand its reach.
Increased Focus on DEI within the Wikimedia Movement: The Wikimedia movement's increasing focus on DEI creates a supportive environment for Foto.wiki.br's work and opens doors for new partnerships and collaborations.
Growing Interest in Open Knowledge: The global movement towards open access and free knowledge creates a favorable context for Foto.wiki.br's activities and provides opportunities to engage new audiences and partners.
Potential for International Collaboration: There are opportunities to collaborate with Wikimedia organizations and communities in other countries, sharing best practices and expanding the reach of Foto.wiki.br's work.

Threats:

Competition for Funding: The non-profit sector is highly competitive, and Foto.wiki.br faces competition from other organizations seeking funding for similar projects. Developing compelling grant proposals and diversifying funding sources are essential.
Rapid Technological Change: The rapid pace of technological change requires constant adaptation and investment in new skills and equipment. Foto.wiki.br needs to stay up-to-date with the latest trends to remain relevant and effective.
Copyright and Licensing Challenges: Navigating the complexities of copyright and licensing can be challenging, particularly when working with diverse audiovisual content. Clear guidelines and training for members are essential to avoid legal and ethical issues.
Lack of Awareness about Wikimedia Commons: Many people are still unaware of Wikimedia Commons and the vast collection of free audiovisual resources available. Increased outreach and public awareness campaigns are needed to promote the platform and its value.
Burnout and Volunteer Attrition: Volunteer burnout and attrition can pose a threat to the long-term sustainability of Foto.wiki.br. Developing strategies for volunteer recognition, support, and engagement is crucial.