From Meta, a Wikimedia project coordination wiki
| Banner text
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A: Sitename: Edited by volunteers, supported by readers like you.
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B: One entry became 33 million. One language became 270. Help protect what we’ve created.
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| Same number of people saw both banners
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622 clicked A (31% of total clicks)
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1383 clicked B (69% of total clicks)
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| Landing page text
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Text expanding on banner
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No extra text
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Test expanding on banner
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No extra text
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| Clicks from each banner were directed 50/50 to each landing page
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4 hit donate (.6% of A's clicks)
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8 hit donate (1.3% of A's clicks)
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8 hit donate (.58% of B's clicks)
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10 hit donate (.72% of B's clicks)
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| Completed donations
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1 actually donated (.16% of A's clicks)
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2 actually donated (.32% of A's clicks)
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3 actually donated (.22% of B's clicks)
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2 actually donated (.14% of B's clicks)
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| Total donated (Which combo won?)
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$35.00 (52% of A's donations)
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$32.09 (48% of A's donations)
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$55.00 (73% of B's donations)
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$20.00 (27% of B's donations)
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| Which Banner won?
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$67.09 (47% of total)
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$75.00 (53% of total)
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