Fundraising 2011/Test Updates/September/09

September 9, 2011 EN Sarah appeal Test[edit]

We’ve tested an appeal from Wikipedia editor Sarah Stierch against Jimmy’s founder appeal. Sarah’s banner had almost the same click rate as Jimmy’s banner but Jimmy's donation rate came out ahead.

File:Jimmyvssteven191.png

Jimmy Banner

Sarah’s appeal was a bit longer than the other appeals we’ve tested so far. We’ll work on alternate versions as well as shortening it up for future tests.

Right now, we’re working through several editor appeals to test, but we are still looking for more people to interview. The Storytellers are interviewing Wikipedia editors, supporters, and contributors. If you would like to be interviewed about your Wikipedia experience and to tell readers why we need donations, please get in touch by emailing wikistory@wikimedia.org

Thanks Mhernandez 21:19, 14 September 2011 (UTC)[reply]

title	views	donations	amount	amount50	avg_donation	avg_donation50	click_rate	don_per_imp	amt_per_imp	amt50_per_imp	don_per_view	amt_per_view	amt50_per_view
Jimmy	12702	160	3392.63	2497.68	20.6	15.53	0.016985	0.000216	0.004590	0.003371	0.013662	0.286533	0.212391
Sarah	12529	89	1648.04	1546.24	22.14	19.34	0.016640	0.000119	0.002210	0.002075	0.007589	0.141061	0.13264

Raw Statistics

File:C11_0908_Sarah_EN.pdf

September 9, 2011 US Form Design Test[edit]

The fundraising team has spent the last couple of weeks working on donation form designs, and we have testeed three new versions of our form.

We have not yet found a new donation page to out-perform our best page from the 2010 fundraiser, but we are getting closer.

These three forms tested different placement of the PayPal donation button and personal information fields (name, address and email).

Our 2010 page performed the best, but the form with the personal information fields hidden was the second best performer.

For our next test, we’re working on a couple of brand new layouts and form features to optimize the donation process for our readers.

Mhernandez 03:51, 15 September 2011 (UTC)[reply]

Round 1[edit]

Raw statistics

title	views	donations	amount	amount50	avg_donation	avg_donation50	click_rate	don_per_view	amt_per_view	amt50_per_view
ExtraInfo_A	9708	209	4766.55	3911.00	21.71	18.52	0.017645	0.021432	0.488936	0.401043
ExtraInfo_B	9722	234	5153.00	4503.00	22.05	19.62	0.017642	0.024061	0.532165	0.464387
ExtraInfo_C	9733	206	4847.00	3945.00	25.78	20.37	0.017642	0.021003	0.493184	0.401973

Report: File:C11_0909_ExtraInfo1_US.pdf

Round 2[edit]

Raw statistics

title	views	donations	amount	amount50	avg_donation	avg_donation50	click_rate	don_per_view	amt_per_view	amt50_per_view
Control (D)	16524	401	8899.94	7349.94	22.66	18.70	0.016543	0.025372	0.568208	0.464700
ExtraInfo_B	16498	403	8664.00	7064.00	21.02	17.35	0.024867	0.01654	0.533696	0.433966

Report: File:C11_0909_ExtraInfo2_US.pdf