Global Reach/Brazil survey

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Do you use the internet[edit]

2500 Responses - 1.83% margin of error

Our respondents who used the internet

Top reasons for using the internet[edit]

1921 Responses - 2.13% Margin of error

Awareness of Wikipedia[edit]

2500 Responses - 1.83% margin of error

During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.

How they learned about Wikipedia[edit]

741 Responses - 3.53% Margin of error

Of the respondents who had heard of Wikipedia, we asked how they had found out about it.

Reasons for using Wikipedia[edit]

705 Responses - 3.63% Margin of error

Brazil is unusual here in that Wikipedia is used for entertainment more than work.

Frequency of use[edit]

741 Responses - 3.53% Margin of error

The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.

How interested were the infrequent / non-users[edit]

197 Responses - 6.95% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier

For those users with some interest, what was the biggest barrier[edit]

127 Responses - 8.67% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.

For those users with no interest, what would make them more likely to use Wikipedia[edit]

79 Responses - 11.69% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had no interest in Wikipedia, we asked them what changes would make them more likely to use Wikipedia

Smartphones vs Feature phones[edit]

1438 Responses - 2.49% margin of error

To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.

Mobile phone Internet access method[edit]

1438 Responses - 2.49% margin of error

Most smartphone users in Brazil are using it with the internet.

Mobile Network speed[edit]

1438 Responses - 2.49% margin of error

Most people in Brazil have 3G or lower

App usage[edit]

1438 Responses - 2.49% margin of error

We were interested in how much smartphone users here actively downloaded and used Apps.

Gender[edit]

2500 Responses - 1.83% margin of error

Age[edit]

2500 Responses - 1.83% margin of error

Location[edit]

2500 Responses - 1.83% margin of error

The respondents categorized themselves as either Urban or Rural.