Global Reach/Nigeria survey

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Do you use the internet[edit]

2768 Responses - 1.9% margin of error

Our respondents who used the internet

Top reasons for using the internet[edit]

420 Responses - 4.8% margin of error

Awareness of Wikipedia[edit]

2768 Responses - 1.9% margin of error

During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.

How they learned about Wikipedia[edit]

610 Responses - 4% margin of error

Of the respondents who had heard of Wikipedia, we asked how they had found out about it. Nigeria is different than our other countries, as most people said they learned about Wikipedia from the internet, not people they know.

Reasons for using Wikipedia[edit]

366 Responses - 5.2% margin of error

Nigeria has a significant drop in use from school to work

Frequency of use[edit]

610 Responses - 4% margin of error
Nigeria survey WMF 2016 How often 2.png

The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.

How interested were the infrequent / non-users[edit]

244 Responses - 6.3% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier

For those users with some interest, what was the biggest barrier[edit]

163 Responses - 7.7% margin of error

For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.

Smartphones vs Feature phones[edit]

2768 Responses - 1.9% margin of error

To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.

Mobile phone Internet access method[edit]

1596 Responses - 2.5% margin of error

Mobile Network speed[edit]

1596 Responses - 2.5% margin of error
1053 Responses - 3.1% margin of error

Most people in Nigeria have 3G or lower

App usage[edit]

1596 Responses - 2.5% margin of error

We were interested in how much smartphone users here actively downloaded and used Apps.

Gender[edit]

2768 Responses - 1.9% margin of error

Age[edit]

2768 Responses - 1.9% margin of error

Location[edit]

2768 Responses - 1.9% margin of error

The respondents categorized themselves as either Urban or Rural.

Geographical Zone[edit]

Nigeria survey WMF 2016 Zone.png

The 2500 survey responses came from these areas of Nigeria