Global Reach/Nigeria survey
Do you use the internet
Our respondents who used the internet
Top reasons for using the internet
Awareness of Wikipedia
During our travels outside of North America and Europe, we noticed that many people we spoke with were completely unfamiliar with Wikipedia, despite having internet access. We were curious to quantify our anecdotal observations to understand how widespread this was.
How they learned about Wikipedia
Of the respondents who had heard of Wikipedia, we asked how they had found out about it. Nigeria is different than our other countries, as most people said they learned about Wikipedia from the internet, not people they know.
Reasons for using Wikipedia
Nigeria has a significant drop in use from school to work
Frequency of use
The results of this question are used further in the survey to ask additional questions of the infrequent or non-users and learn more about their perspectives.
How interested were the infrequent / non-users
For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, we asked about their interest in Wikipedia. We wanted to see if people who didn't use it just didn't care, or wanted to but experienced some barrier
For those users with some interest, what was the biggest barrier
For the respondents who said 'rarely' or 'never' to how often they use Wikipedia, and also said they had some level of interest in Wikipedia, we asked them what they felt the largest barrier was.
Smartphones vs Feature phones
To avoid differences of interpretation of what exactly a smartphone is, we instead focused on whether their mobile phone could possibly access the internet. This is the key differentiator between feature phones and smart phones, as well as identifying who might be able to access Wikipedia on the internet.
Mobile phone Internet access method
Mobile Network speed
Most people in Nigeria have 3G or lower
We were interested in how much smartphone users here actively downloaded and used Apps.
The respondents categorized themselves as either Urban or Rural.
The 2500 survey responses came from these areas of Nigeria