Grants:Simple/Applications/Wikimedia Eesti/2020

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Application or grant stage: grant proposal
Applicant or grantee: Wikimedia Eesti
Amount requested: 63,324 EUR (70,026 USD)
Amount granted: 54,000 EUR (61,450 USD)
Funding period: 1 January 2020 to 31 December 2020
Application created: 5 November 2019
Recommended application date: 1 November 2019
Midpoint report due: 15 July 2020
Final report due: 30 January 2021



Link to these documents, for the upcoming funding period, only if you have them.

  1. Link to your organization's staffing plan, for the upcoming funding period. Google Drive
  2. Link to your annual plan, for the upcoming funding period.
  3. Link to your strategic plan, which includes the upcoming funding period. On our blog (in Estonian)

Please add your grants metrics to this sheet. Note that requirements for shared metrics have changed for grants starting 1 January 2017 or later. Please visit this worksheet to view global metrics targets and progress.


Please describe any changes to your programs for the upcoming funding period, including the addition of new programs or any programs you are no longer doing. Include your rationale for any major changes to your programs here.

We want this year to be one of consolidation as a chapter and of consolidation of our programs.

As a chapter, the main problem we found last year was that with our current structure, there's a lot of pressure placed on the board to actually be an active part of everything the chapter does day to day. This limits the ability of the board to act as a strategic / supervisory board, making it into more of a many-headed Executive Director. Our main objective for this year (apart from the per-program objectives described below) is to move more of our ED and outreach day-to-day tasks onto funded employee positions, freeing the board to concentrate on activities more appropriate for a board of volunteers while creating a clearer, more consistent day to day working structure for the employees. In order to avoid reverting to the old situation where the board and employees became disconnected from each other, we will continue our weekly Slack-based meetings and will keep documenting our tasks and progress in Phabricator. With regards to our programs, we want to keep working in the same direction (so most programs haven't changed that much). The main change is that we will aspire to go up a level in the hierarchy, so to speak: now that we've gotten our foot in the door, rather than dealing only with specific partners directly, we will attempt to involve GLAM consortiums and the Ministry of Education in our plans (using the successful results from previous projects to show that the system works and it deserves expanding).

Please use the templates provided to add information about each program you are planning for the upcoming funding period.

Our vision for the future of the Estonian society is that as big as possible a part of it should be involved in the sharing of free knowledge, and that Wikimedia-related projects should become the place where most of this sharing takes place. All of our programs are designed to lead to this vision, be it by introducing open culture, free knowledge and the Wikimedia projects to more people, by improving the content available, or by working to make the Estonian legal and institutional environment more welcoming to the ideas of free open culture.


Our goal with this program is to ensure that Wikimedia projects are useful for Estonian educational institutions and students, and that they also work to improve the projects in return, creating a loop that leads to ever-improving benefits to both the Estonian education system and Wikimedia. In following our central vision, we aspire to reach every level of the system, to ensure the involvement with Wikimedia and free knowledge is not limited to a one-off exercise or course for the students, but becomes a natural part of their education.

As part of our strategy, we want to work towards a future where every scientific article, research project and even university thesis written in Estonia leaves a trace in the Estonian Wikipedia, even if it’s only one sentence. The Estonian Wikipedia is especially important in this regard because the danger of English becoming the main language of academia remains strong in Estonia, and a lack of quality scientific content in the Estonian Wikipedia and in Estonian in general means students get used to defaulting to English content for most of their searches already before they start higher education. In this way, a good coverage of academic content on the Estonian Wikipedia would play its part in helping Estonian not to disappear as a language of science.

Additionally, we want to make sure Estonians understand the collaborative system behind Wikimedia projects; reaching them through educational institutions is the easiest way to ensure all sorts of people are aware of the projects and the system, including those who wouldn’t necessarily think about contributing without these tasks but might still enjoy it.

By collaborating with educational institutions, we can ensure students are introduced to the Wikimedia projects in a deeper way than just “searching for something on Wikipedia”, that they understand they too can help improve the content for others, and that they learn how exactly to do it. Our past efforts have already led to many courses in Estonian universities including at least one exercise where students write or improve an article in the Estonian Wikipedia that is connected with their area of expertise, and we have a strong partnership with the University of Tartu. Maintaining our presence in higher education and expanding to other levels of education (ideally through work with the Ministry of Education) are our main plans for this program.
Objectives for 2020

Wikipedia work in higher education

As mentioned above, higher education is the area of education where WMEE and Wikipedia are already present and reasonably well-known, with our cooperation with the University of Tartu (the Miljon+ project) meaning there is more trust in Wikipedia than before and other universities have also started introducing Wikipedia-related work as part of the students' tasks. There's only a few universities that haven't yet started doing any Wikipedia-based work, and we'll keep trying to change that in the future. That said, given the Miljon+ project is now officially finishing, we'll concentrate on maintaining the support on existing universities this year. Our goal is to maintain the same level of usage even without Miljon+: that is, to see at least 500 pages created or improved through university work during 2020.

Wikipedia work in elementary and high schools

If we want to make sure everyone understands the true meaning of “collaborative” in collaborative projects like Wikipedia (that is, “collaborative means you can help too”) it is important that exposure to Wikimedia projects starts already before university - otherwise we risk creating the idea that Wikimedia projects are only for “very smart people with degrees” and missing on a lot of useful, interesting content. During the last year we started a cooperation with a high school (Kadrioru Saksa Gümnaasium), which will continue this year and which involves writing and improving articles, similarly to the university-level projects. We expect to see at least 50 pages created or improved through this work during 2020. We will also continue looking for new possible projects in cooperation with the Ministry of Education, with the goal of having rural schools write about their respective regions for 2021.

Expansion into vocational education

We want to continue working in vocational education, both with the technical professions (mechanics, builders, cooks) and with the arts.

We will try to find partners to do the same with students of the technical professions as we currently do with university students, introducing tasks related with writing and improving Wikipedia articles connected to their field. We're hoping the contacts we've had during 2019 will lead to a at least one course in a vocational school introducing such a task for their students in 2020.

Our open culture plan hit several snags, so our plans for the art school program for 2019 have been postponed to 2020. We will also try to start projects with art schools, centering initially around works that entered the public domain in 2019 and 2020 or will enter it in 2021. This not only serves our education goals mentioned above, but also the goals of the open culture program. Our target for the year is to cooperate with at least one fine arts school to create at least 25 illustrations related to the new public domain works (be it illustrations of tales, songs or even “remixes” of existing visual art pieces), and with at least one music school to create at least 5 music recordings related to the new public domain works (be it straight new recordings of newly free pieces, or remixes of one or more specific freely licensed recordings).


Our goal with this program is to take advantage of the wealth of quality content and data owned or maintained by Estonian GLAM institutions, and make it available to the public through Wikimedia projects. In return, we will do our best to give back to the GLAM institutions both by making their collections more visible and by figuring out ways our systems can be used to help more directly.

There’s obviously a huge amount of knowledge available through GLAM institutions, produced and curated by experts in their relevant fields. By making as much of this content as possible available under free licenses in Wikimedia projects, we expect to see an increase in both the amount and the quality of the coverage of Estonian-related topics not only in Estonian projects, but also globally, as such making Estonian culture and the efforts of our GLAM institutions more visible to the world and even to our own Estonian users. Additionally, GLAM institutions can be very important allies in our efforts to improve open and free knowledge in Estonia, and forging strong partnerships is definitely in our interest.
We have had contacts with GLAM institutions for a long time, and in 2018 we started two large scale cooperation programs with museums. One of them, with the Estonian Museum of Natural History, was completed in 2019. While we have already seen other museums show interest in cooperating after seeing this project, these cooperation projects might start in either 2020 or 2021 and are as yet not fully agreed. The other, documenting the painting collections of Estonian museums in Wikidata and (when possible) Wikimedia Commons, will come to a close in 2020. We will continue to look into projects, and we expect to start at least two additional cooperation projects in 2020 (probably expanding into 2021) that will become clear during the year.
Objectives for 2020

Estonian painting collections

During 2020 we hope to complete the main part of our project about paintings in Estonian collections by putting as many images up as possible (when possible via direct agreement with museums, when not via upload from the Estonian museum database MuIS). Our goal for the year are to add at least 1000 more images to Commons. Additionally, we plan to improve the data for the paintings in Wikidata (our goal is to add copyright statements and descriptions in both Estonian and English to all the paintings in the project). If the Wikidata Art Depiction Explorer is made translatable during the year (as the developers suggested is in the plans) we will also translate it into Estonian in 2020 and aim to add information to at least 500 paintings stating what is depicted on them.

Estonian GLAM info into Wikidata (Sum of all GLAM)

In 2019 we added basic data about all Estonian libraries into Wikidata (name, location, coordinates). In 2020 we plan to do the same for other GLAMs (museums, archives and galleries). Outside of GLAM directly, we plan to do the same for schools and kindergartens. Our goal is to get at least 500 institutions added or improved in Wikidata during 2020.

Documenting Estonian books in Wikidata

Since our work with publishers didn't take off as hoped, we've changed our focus here to start by importing data from the Estonian National Bibliography and other sources. Some of it will already imported during late 2019, but we're expecting to add or improve at least 500 Estonian book entries in Wikidata in 2020.

Wiki Science Competition exhibition

The traveling exhibition of images from our Wiki Science Competition contest we put together in 2018 has been traveling around Estonia in 2019. During 2020 it will keep traveling around the country, bringing science images closer to the people. This helps expand our reach and shows people who otherwise might not have come in touch with Wikimedia projects that there’s more to free culture and Wikimedia than the Wikipedia articles they might already have interacted with. At the same time, it serves as a tool to popularize and promote Estonian science and the Wiki Science Competition, which can lead to more Estonian contributions to the competition in the future. Our goal is to showcase the exhibition at least 6 months during 2020 in at least 3 different locations in Estonia.

Open culture

Our goal with this program is to promote open culture in Estonia in the form of public events, meetings, opinion pieces, and active policy formation. This encompasses awareness building and collaboration with organisations and institutions that relate to the culture and information society.

There are two separate but connected sub-goals in our promotion of open culture.

The first of them is to make as large a part of our culture as possible available to everyone, both through the Wikimedia projects specifically and by ensuring that the legal and social environment in Estonia is favorable to the growth of open culture (and open data, open technologies, open source, open government and other similar concerns). This comes straight from our strategic vision (“Everyone in Estonia should be aware of the nature of the Wikimedia projects and the principles of free culture”). It requires making people aware of the concept of open and shared culture and knowledge itself: often, even people who already collaborate on Wikipedia and other projects don’t really know (or at least understand) the principles it’s based on!

The second is to make sure that Wikimedia Eesti is recognised as an expert in these topics, so that we are invited to be part of discussions, working groups, conferences and other fora where we can work on improving the situation (or, given the current European-level discussions, at least keep it from getting worse). For this we have to active in the relevant communities and institutions and constantly work to express our stances about the different facets of open culture in our society.

We need to work on two levels for this goal. On one side, we need to help the wider Estonian community understand what open culture is, what they can do with it and why it matters. In this area we have made heavy use of media appearances (for example with appearances on state TV and multiple radio channels and newspapers explaining both how Wikipedia itself works). We plan to continue doing this and also to work on more direct actions, like making the work of authors entering the public domain more available to the community. On the other side, we need to use our experience in the field to get into the public discourse at a higher level, trying to have an influence on political and legal decisions that might either strengthen or endanger open culture. This we have done through the media, but also in collaboration with cultural institutions and information society organisations like Open Knowledge, Internet Society, the Free Software Foundation, UNESCO, the Open Government Partnership and their relevant local branches, and sometimes by directly getting in touch with politicians and parties and presenting our concerns or suggestions to them.
Objectives for 2020

Work on Estonian public domain

While working on promoting an environment that is more friendly to open culture, it’s also important to make people realize what they already can do. By showing people content in the public domain and all the different options in which they can interact with it, we can both promote Estonian culture and increase their interest on the sort of possibilities a more open approach to culture can facilitate even for works that are not yet on the public domain. We plan to celebrate Public Domain Day on January 1st 2020 by uploading some scores and recordings of music by Raimond Valgre (which will be entering the public domain) to Wikimedia Commons.

Given the European Union moved ahead with the Directive on Copyright in the Digital Single Market in 2019, most of the time we planned to dedicate to public domain promotion had to be used instead to mobilize public opinion and organize to defend open culture. As such, the plan we had to cooperate with the National Library of Estonia to create a website introducing the concept of public domain to the general public, including promoting a collection of Estonian works in the public domain that can be downloaded and used by anyone, had to be pushed back to 2020.

While Estonian libraries have for example worked on creating e-books of Estonian works in the public domain in the past, a clear hub for free Estonian culture could be a very useful resource for both the public and our work in free culture popularization. The files should still be stored and served from Wikimedia projects, so the website would serve as a user-friendly introduction to what is available for them to use (while also serving as a way to introduce them to Wikimedia projects other than Wikipedia).

One thing we discovered during 2019 is that even for very popular artists (like Raimond Valgre, whose work was supposed to be our main goal for the year) a lot of the work is not digitized nor widely available. As such, a secondary goal of the site would be to expose gaps in the availability of public domain material (work that should be free but isn't accessible to everyone at the moment because it hasn't been digitized or made widely available in any way). Once we know what is and is not available, we will work to ensure more and more of the Estonian public domain becomes available to all Estonians (for example by looking for volunteers willing to digitize it).

Our goal here is for the website to be published during 2020, and for at least 40 pieces of not-yet-available content by Estonian creators in the public domain to be made available on Wikimedia projects during the year. Additionally, we expect at least 20 pieces of already digitized Estonian content in the public domain will be uploaded during 2020 (without counting the artworks already mentioned in the GLAM section).

Meetings with stakeholders

Wikimedia Eesti was very active in the policymaking field during 2019, especially in connection with the Directive on Copyright in the Digital Single Market; during the first half of the year we worked to try and change the positions of Estonian MEPs who supported the directive (where we were at least partially successful, although sadly as a small country this didn't make enough of a difference to the final result) and during the second half we were involved in discussions with stakeholders at the state level regarding the implementation at the Estonian level of said directive. Like last year, our goals are to increase the understanding of the importance of the public domain and free licenses among the people withpower to take decisions affecting them, and to defend the rights enshrined in the Charter of Fundamental Rights of the European Union, which have been weakened by the Directive on Copyright in the Digital Single Market. To do this, we will continue cooperating with a variety of stakeholders and policymakers to promote open culture in Estonia and beyond, and will participate in further meetings about the implementation of the Directive and have our say about the final result. Our goal for the year is to have our position heard in at least 5 meetings or consultations with representatives of stakeholders or policymakers at the Estonian level, and at least 1 international policymaking meeting. While in politics and policy it is hard to guarantee being heard will lead to a more concrete achievement, we need to ensure our position is at least on the table and being considered if we want to have any chance of making a difference.

Community and outreach

Our goal with this program is to improve the experience of existing users (both technically and socially), and to attract new users and make it easier for them to start contributing.

While the Estonian Wiki community is one of the most active in the world per capita, the size of the country still makes it fairly small. As such, we need to ensure that the contributors we already have are happy and that we can attract new contributors who understand the system, want to be part of it and will help us improve the content.
We have been organizing competitions and other semi-directed activities, so that users who want to contribute can get ideas on what to do and get additional motivation from small prizes; in a similar way, we also reward our best contributors. We plan to continue doing these things, since they have been helpful. We also plan to continue working with our partners in education and GLAM to solve the problems of their less experienced users and ensure their work is as simple as possible (so we'll for example help record videos and write guides if they request them).

In addition to the education and GLAM programs, other efforts are needed to introduce new people to the Wikimedia ecosystem, both as contributors and as volunteers. For more on that, see below.

Objectives for 2020

Expanding the chapter

While the Estonian chapter has grown, it has done so fairly slowly. In 2020, as part of our consolidation efforts and with the help of our outreach/communication manager, we plan to expand more aggressively. Our goal is to get at least a 20% increase in the number of members of the chapter (going from 40 to at least 48).


During 2019 we put together the framework for wikiclubs (small groups of people from a smaller area or with similar interests who cooperate on making more information available on Wikimedia projects) and how we expect them to work. In 2020 we will finally put this framework to the test by trying to get the first wikiclubs started. Our goal is to get at least 2 wikiclubs started and support them during the year, to test whether this is a better method to keep people coming together than our previous monthly writing meetings.

EV102 article writing project

We've run the EV100/EV101 project twice in its current two-month closed period form, getting over 300 people involved, including a large amount of notable public figures and scientists. We feel that this form is a bit too time-limited for a lot of the people we contact and too resource-intensive for us during the time it runs though, so we are planning to change it so that the writing won't be limited to two specific months of the year anymore. For EV102 (February 2020) we will have a small transition event, and just run promotion and banners without specifically involving notable figures. We expect to have at least 50 participants in this smaller event. After that, we are considering contacting notable public figures and scientists in smaller groups throughout the whole of 2020 asking them to write articles as a gift for the 103rd birthday of Estonia (in February 2021), which we expect would culminate in a call to action to the whole community to join the gift once the birthday date is approaching. Whether we go ahead with this will depend on the results of EV102 (which will show how much our community is on board with continuing the project) and with the reception we get for the idea during 2020.


Competitions are a good way to direct the efforts of existing contributors towards important knowledge that is missing, while also serving as a good entry point for new users. In 2019 we consolidated most of our national-level article-writing competitions under the “Digihariduse konkurss” umbrella. This biannual competition is organized in cooperation with the University of Tartu and the private sector, with different companies and organizations offering prizes for the best articles in their area of expertise.

We will also take part in the international CEE Spring writing competition, and will still hold smaller writing competitions when appropriate, making sure not to overload the calendar.

We also expect the University of Tartu to continue organizing their already traditional competition to improve the writing and style in existing Wikipedia articles.

Our goal for this year is to get at least 70 participants in writing competitions to create or improve at least 250 articles.

We will also organize a rephotography competition of cultural monuments (in cooperation with Ajapaik and the National Heritage Board of Estonia) which is planned to involve participants from other Nordic countries and will include some public walks (“expeditions”) in different cities in Estonia to talk about local history and take (re)photos, trying to involve the locals who are interested in the history of their cities so that they will collaborate with Wikimedia projects. This was originally planned for 2018, and then for 2019, but delays in both the development of the Ajapaik application and our own plans led to another postponement. For 2020, Wikimedia Suomi has offered to help not only Ajapaik but also us directly, since they already have experience with rephotography activities in Helsinki. Our goal is to organize at least 3 public walks in different cities and get at least 500 new images out of the project.

Photo expeditions

We will organize photo expeditions to help the community discover National Heritage objects (and make sure they're well documented in Commons). We have a long-term goal to document all our heritage locations in both Wikidata and Commons (as much the lack of freedom of panorama allows), and these photo expeditions are a good opportunity to get community members interested in the project while they also interact with each other. We will also look into organizing nature hikes / photo expeditions to increase the amount of Estonian nature photography images in Commons (and possibly also promote the use of the iNaturalist project in Estonia, which is getting more and more connected to Wikimedia projects recently). Our goal for the year is to organize at least 2 of each type of expedition (4 in total), with at least 3 attendees on each, leading to 500 new images.

Staff and contractors[edit]

Please describe any changes to your staffing plan for the upcoming funding period. These should include increases in staff or contractor hours, new staff positions, or staff positions you are removing. Include your rationale for any staffing changes here.

We want to move from 1 full position (0.75 project manager + 0.25 volunteer coordinator) to 2 (0.5 executive director, 0.5 GLAM manager, 0.5 education manager, 0.5 communication/outreach manager). Additionally, given that the average salary in Estonia rose above 7% in 2019 alone and we haven't raised employee salaries in a few years, we're asking for funding for a 6.6% raise on the previous salaries for 2020.

For each new staff or contractor position, please use the template provided to add information about each new staff or contractor you are planning for the upcoming funding period (or to describe significant increases in hours or changes in job descriptions for existing staff). You are not required to provide this information for existing staff where no changes are required.

See staffing plan.

Budget and resource plan[edit]

Link to a detailed budget for the upcoming funding period. This budget should include all of your organizations expenses. Please specify which expenses will be covered from your APG.