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Learning and Evaluation/Reporting and Storytelling/Toolkit/Knowledge base

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Storytelling toolkit

Evaluation Design

Think of the story you will want to tell when, and even of the ending. Imagine as far as you can, and put it in paper!
Evaluation starts when planning your next activity or overall program. Think in advance the goals you will measure against, and what metrics could indicate success.


Your program participants and your partners could be your allies in storytelling. Bring their voices forward with this traditional evaluation tool!
Surveys help you know more about the audience you relate to through your activity or program: how old are they? What is their main motivation? What do they think of Wikimedia projects? Did they have fun? Do they feel safe editing? These and other questions can be answered via surveys. This is a complex tool, and program leaders need to consider different aspects when creating a survey.


How can you relate the current questions in the report structure with the story you want to tell? Are the requested metrics relevant to your context? What other possible metrics could be included?
Accumulated experience around standard metrics can help you gather data and think about what matters to you specific context.

The Learning Pattern Library has a few collections that can help program leaders evaluate and report programs in a way that is meaningful to the context and beyond.

Have experience in these fields? Help expand the knowledge base by writing a Learning Pattern!