Research:Account creation UX/Round three
Appearance
Definitions
[edit]- Bucket: which version of the account creation page the user received
- Assignments: bucket assignments
- Impressions: all tracked page views
- Impression error: pageview associated with an error
- Submits: submission attempts on the form
- Submit error: error generated by submitting the form
- Creations: successful account creations
- Conversion: account creations as a percent of dedup'd impressions
- Success rate: account creations as a percent of dedup'd submits
Data
[edit]Deduplicated by unique token:
+-----------+------------+----------+ | bucket | event | count(*) | +-----------+------------+----------+ | acux_3 | impression | 63764 | | control_3 | impression | 63164 | | acux_3 | impression_error | 10195 | | control_3 | impression_error | 14180 | | acux_3 | submit | 23784 | | control_3 | submit | 23278 | | acux_3 | submit_error | 7877 | | control_3 | submit_error | 11018 | | acux_3 | success | 20774 | | control_3 | success | 18037 | +-----------+--------------+----------+
Results
[edit]- acux_3
- impression error = 15.99%
- submit = 37.30%
- submit error = 33.12%
- conversion = 32.56%
- control
- impression error = 22.45%
- submit = 36.85%
- submit error = 47.59
- conversion = 28.56%