Research:Donor Survey

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Created
2012/01
Collaborators
Megan Hernandez
Josh Van Davier
Duration:  2012-01 — 2012-11
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This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.


Key Personnel[edit]

Project Summary[edit]

The Donor Survey was created to be a tool to gather feedback from our past donors related to country specific information (payment methods, currency, ask strings, appeals, ..) in order to create a better donor experience for the future Fundraiser campaigns and pages.

Methods[edit]

We will be sending out email/surveys with country specific related questions to the donor's emails. Only donors that agreed with receiving communication from Wikimedia will be receiving these emails.

Benefits for the Wikimedia community[edit]

This project will help us understand different countries and cultures in such a fashion in order to maximize the use of our fundraising pages towards more donations in less fundraising days.

References[edit]