Research:Mobile Strategy Research/USA/Notes/100602
- work 55 hours a week, banker
- run a lot - running marathon this weekend, gym, church
- a lot of involvement in my work
- grocery shopping - my mom was big coupon clipper
use of tech[edit]
- leave 7am
- check phone to check train/bus
- desk at work - don't usuallly take lunch
- home at 6:30 - out, in, girlfriend, church, grocery shopping, tv movies
- my bank blocks a lot of internet sites - so i get them through my phone. youtube, gmail, facebook (but i don't use it), linkedin.
- groupon, wsj to and from work, sometimes during lunch.
- phone out with friends
- i'm an information guy, i look things up when i don't know them right away.
- we use ie6, i check balances and use my phone almost exclusively for that....
- out or not at desk 25% of the time
- work emails now coming to my iphone "good app"
- so now i don't need to carry around my blackberry
- iphone - typing is hard, mistakes, surprised that they let us have them. didn't use blackberry phone - just for email. keypad was better, bbm - instant messenger. work blocks bbm. bbm seemed more handy - you can tell when people read your messages.
- never had any apps on the blackberry. bbm, txt, calling, pictures. internet browser.
cross device[edit]
- computer takes too long to fire up
- more detail - bank statements
- looking at documents
- brings home laptop 1ce or 2ce a week. only in case i get an email about work, needing to look at documents.
other internet activity[edit]
- always a reader, hardly ever a commenter. chicago breaking news -> chicago tribute. reddit.com, dealbreaker (banking blog), send photos through email, or over txt.
- zero music on my phone.
wikipedia[edit]
- good relationship - gets dissed a lot for accuracy.
- sometimes there is a lot of info i have to filter through but sometimes i also need the details
- i've probably been using it since college. more reliance on it lately - things changing more. need more info on things i don't know.
- google first - original issue discount - first is wikipedia. just need the first few sentences
- consistent, organized, a lot of scrolling.
- if i want to learn more i'll use refs - not necessarily for accuracy
- generally blue links are more basic terms - more out of curiosity.
- i have not contributed and would not know how to do that. my level of involvement is reading.
- investopedia ....assumes you know a little bit about something already. wikipedia is going to break it down. wikipedia works so much better.
- google results.....read links and piece together. edu.
- computer: readability > org (need something quick and to know where it is) > reference/audiovisualaids/links not so important.
wsj[edit]
- phone wsj app. computer - yahoo finance.
- had an account, didn't renew.
- maybe once have emailed an article.
- message boards - too much time, write random stuff
mobile[edit]
- apps - groupon, groupon now, wsj, work email (good), no wikipedia apps. it's actually pretty easy to use, not too much information at once and i can scroll to what i need. that's why i haven't downloaded the app.
- if i needed it all the time for a very specific purpose.
- i generally go to google first. wikipedia or investopedia. terms, jargon. those are the most reliable sources to me. those give the best summary of what i need in the quickest format possible.
- wasn't able to look at websites on my blackberry
- not formatted correctly. mapping - need to get more detail. scrolling in and out.
- location based _ around me, zarleys, foursquare (barely), maps
mobile wikipedia[edit]
- use safari browser and google bar
- SEARCH RESULTS DIFFERENT ON COMPUTER + MOBILE
- photos - give or take
- ADVERTISE FOR AN APP ON THE MOBILE OR FULL VERSION
- CHECK ELSEWHERE LINKS IN WIKIPEDIA MOBILE
- previews
- OTHER GOOGLE SEARCH RESULTS
follow up[edit]
- if wp wasn't/isn't the first do you look for it
- if not wikipedia, how would you find that info?