Research:Onboarding new Wikipedians/OB1
This iteration started on
2013-01-15 and ended on
2013-01-25T00:00:00Z and logged the editing activity of users entering one of the two following subfunnels from the GettingStarted landing page:
- users clicking on the "Return To" button and attempting to edit the page they came from when they registered an account
- users clicking on one or more links in the task section of the GettingStarted page
We defined the following cohorts in order to measure their respective productivity:
|ID||Unique users||Description||% of group|
|e3_ob1||35,526||Users being served tasks via GettingStarted||100%|
|e3_ob1_noclick||29,624||GettingStarted users neither clicking on a gettingstarted link nor the returnto button||83.4%|
|e3_ob1_returnto_click||4,712||GettingStarted users clicking on the returnto link||13.3%|
|e3_ob1_gettingstarted_click||1,316||GettingStarted users clicking on one or more gettingstarted links||3.7%|
|e3_ob1_returnto_page-impression||5,904||GettingStarted users landing on an editable page in the returnTo funnel||16.6%|
|e3_ob1_gettingstarted_page-impression||3,757||GettingStarted users landing on a page in the gettingstarted funnel||10.6%|
- The overlap between returnto and gettingstarted clickers is very small (N=126) and so is the overlap between users landing on an editable page via the returnto funnel and the gettingstarted funnel (N=40): the two groups are therefore clearly disjoint. The discrepancy between clicks and page-impressions is likely due to users using right-clicks to open multiple tabs, which we're currently not logging due to limitations of EventLogging.
- Editable pages are those flagged with
1 edit in 24 hours threshold
We measured the proportion of users in each cohort completing their first main-namespace edit within 24 hours since registration.
|ID||Unique users||Editing users||%|
We compared the proportion of threshold-hitting users in the e3_ob1_returnto_page-impression and e3_ob1_gettingstarted_page-impression cohorts and found a significant 6.2% difference between these cohorts (a chi-square test rejects the null hypothesis that the true proportion of threshold-hitting accounts is the same in both groups [X² = 50.87, N = 9,661, p < .001]). The difference in the proportion of threshold-hitters between the e3_ob1_gettingstarted_page-impression and the e3_ob1_noclick cohorts (3.0%) is also significant [X² = 16.19, N = 33,381, p < .001]).
5 edits in 24 hours threshold
We measured the proportion of users in each cohort completing their first 5 main-namespace edit within 24 hours since registration.
|ID||Unique users||Editing users||%||% from 1+ editing users|
The proportion of threshold-hitters varies insignificantly between 3.0%-3.3% across the cohorts.