Research:Wikipedia.org portal survey

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Created
00:07, 10 May 2016 (UTC)
Collaborators
Discovery Portal Team
Duration:  2016-05 — 2016-06
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This page documents a completed research project.


The Wikipedia.org Portal page has a daily average of over 13 million page views, as of May 1, 2016. However, there is a significant percentage of visitors (about 45%) that leave the page without taking any action. Action is defined as clicking on one of the primary language links, secondary language links, other language links, a search result or clicking on any of the sister (other) wiki project links.

Wikipedia Portal - survey banner

The Discovery Portal team plans to run a very short, one question survey designed to inquire from our visitors on how they landed on the portal page.

Methods[edit]

We will use a Qualtrics Survey to display a banner that will be targeted to 1 out of every 500 visitors to the portal. This banner will contain a link to the survey plus links to a specifically written Wikipedia privacy policy as well as the Qualtrics privacy policy.

Wikipedia Portal - survey question (mobile view)
Wikipedia Portal - survey request for information (mobile view)

The question will be: "How did you get to Wikipedia?" The single selection answers will be:

  • It's a bookmark in my browser.
  • I typed 'wikipedia'
  • It's the page that displays when I open up a new browser window
  • Other (with a text box for comments)

The survey will also contain a request for the visitors to chat further with us by providing their name and email address.

Projected Timeline[edit]

The timeline for this survey will be very short, maybe a day or two, depending on how rapidly responses flow in. The Discovery team has a limited amount of responses that we can use for the Qualtrics survey and once the survey is live, the amount of responses will be closely monitored.

Results[edit]

We ran the survey, accessible by a banner on wikipedia.org, from May 10th to May 17th, 2016.

  • Our method for testing and updating while the survey was ongoing is documented in this ticket in Phabricator
    • see the related (blocked by) tickets for more detailed information for each step of the test
  • Read the results here



References[edit]

Wikipedia Portal
Wikipedia Portal A/B testing