Research:Wikipedia Readership Survey 2011/Text

This page presents the initial draft of the questionnaire for the readership survey that is being conducted by the Wikimedia Foundation. If you have any questions and concerns about the survey, please share your feedback with us.

INTRODUCTION AND SCREENER

[ASK ALL]

S0. In what language would you prefer to take this survey? [ALPHABETIZE]

• English
• 日本語 (Japanese)
• Deutsch (German)
• Français (French)
• Français canadien (Canadian French)
• Italiano (Italian)
• Português (Portuguese)
• Русский (Russian)
• Polski (Polish)
• Español (Spanish)
• العربية (Arabic)
• Zulu (Zulu)

We apologize if this list doesn't include your language. We have listed those languages where volunteers have created a translation. If you would like to help us translate it into another language, please email us: surveywikimedia.org

[SHOW ALL]

Welcome to Wikipedia’s Reader Survey. The survey is being conducted by the Wikimedia Foundation, which runs Wikipedia and its sister information sites around the globe.

Your answers will help us understand you the readers of Wikipedia, and we hope this will help us improve Wikipedia for you and all our readers. There are about 50 questions and it should take approximately 15-20 minutes to complete.

Please complete Wikipedia’s Reader Survey if you agree to spend a reasonable effort and time to complete this survey. There are no right or wrong answers; we only want an honest and thoughtful response from you to improve our websites.

CONFIDENTIALITY NOTICE

The Wikimedia Foundation is committed to your privacy and will not share your individual responses with any outside companies or use them to try and sell you things. Answers will be analyzed in aggregate in association with the objectives of this survey. The statistical results of the survey will be released into the public domain.

If you have any questions about this survey, or concerns about confidentiality, please feel free to contact the team conducting the survey: surveywikimedia.org.

[ASK ALL]

S1. First, please tell us a little bit about you.

Where do you live?

• Australia (Australia/au)
• Brasil (Brazil/br)
• Canada (Canada/ca)
• Deutschland (Germany/de)
• مصر (Egypt/eg)
• España (Spain/es)
• France (France/fr)
• India/भारत (India/in)
• Italia (Italy/it)
• 日本 (Japan/jp)
• México (Mexico/mx)
• Polska (Poland/pl)
• Србија/Srbija (Serbia/rs)
• Россия (Russia/ru)
• South Africa (South Africa/za)
• United Kingdom (Great Britain/uk)
• United States (United States/us)
• Other [TERMINATE]

[ASK ALL]

S2. Are you 14 years of age or younger?

• Yes [TERMINATE]
• No

[ASK ALL]

S3A. How many times per month do you read Wikipedia?

• I do not read Wikipedia. [TERMINATE AFTER S3B]
• Once per month [CASUAL QUOTA]
• 2 times per month [CASUAL QUOTA]
• 3 times per month [CASUAL QUOTA]
• 4 times per month [AVID QUOTA]
• 5 times per month [AVID QUOTA]
• More than 5 times per month [AVID QUOTA]

[ASK IF S3A=1]

S3B. Why do you not read Wikipedia?

• I prefer sites with more multimedia (pictures, video)
• I have been discouraged to use Wikipedia by others
• I do not like the way the text is formatted
• I do not like the version in my language
• I have easier access to other reference information
• I do not believe that the content is accurate
• I think there should be more references
• It is updated too frequently after developments/events
• I can’t cite it as a reference for my school or work
• I think that many of the articles have a social, political or cultural bias

[TERMINATE AFTER RESPONSE AT S3B; KEEP TERMINATE DATA FOR S3B]

[ASK ALL]

S4. Please indicate if you can speak, read, or write the following languages. Only select those that are applicable. [QT= MS]

ACROSS

• I am able to speak this language
• I am able to read this language
• I am able to write this language

DOWN [ALPHABETIZE]

• English
• हिन्दी (Hindi)
• (മലയാളം) Malayalam
• తెలుగు (Telugu)
• ಕನ್ನಡ (Kannada)
• தமிழ் (Tamil)
• ગુજરાતી (Gujarati)
• मराठी (Marathi)
• اردو (Urdu)
• বাংলা (Bengali)
• অসমীয়া (Assamese)
• ଓଡ଼ିଆ (Oriya)
• 日本語 (Japanese)
• Deutsche (German)
• Français (French)
• Français canadien (Canadian French)
• Italiano (Italian)
• Português (Portuguese)
• Русский (Russian)
• Polski (Polish)
• Español (Spanish)
• العربية (Arabic)
• Zulu

WIKIPEDIA CONTENT

The next few questions are about your Wikipedia reading habits, and your opinions about Wikipedia content.

[ASK ALL]

C1A. Which language versions of Wikipedia do you read? Please choose all that apply. [QT=MS]

[INSERT LIST OF LANGUAGES FROM S4, COLUMN B]

[ASK IF MORE THAN 1 IN C1A]

C1B. What is the main language in which you read Wikipedia? Please choose ONE. [QT=SS]

[INSERT LIST OF LANGUAGES FROM C1a]

[ASK ALL]

C2. How often do you refer to Wikipedia articles in a typical week? [QT=SS]

• Every day of the week
• 5-6 times per week
• 3-4 times per week
• 1-2 times per week
• Once per week
• Less than once per week

[ASK ALL]

C3. On a 1-10 scale with 1 being NOT AT ALL LIKELY and 10 being EXTREMELY LIKELY, how likely is it that you would recommend Wikipedia to a friend or colleague? [QT=SS]

• 1 Not at all likely
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10 Extremely likely

[ASK ALL]

C4A. What are the main reasons you read Wikipedia? Please check all those that apply. [QT=MS]

• For personal interests
• For school/university as a general reference
• For school/university as research
• For work
• For fun
• Other
• None of the above [MUTUALLY EXCLUSIVE]

[ASK ALL]

C4b. What is the main reason you choose Wikipedia over other sources of online information? [QT=SS. RANDOMIZE]

• It is at the top of the search results when I look for information on Google or other search engines.
• I specifically choose Wikipedia over other search results from Google or other search engines because I trust it as a resource.
• You don't cover the page with distracting adverts
• You allow me to copy the information providing I cite you and require those who copy me to do the same

[ASK ALL]

C4c. Which of the statements below do you think best describe how you feel about using Wikipedia as a resource? Please select all that apply. [QT=MS. RANDOMIZE]

• It is a popular source of information online
• It is the only source of online information in my language
• It is a popular source of online information in my language
• I trust the people who contribute to and edit articles on Wikipedia
• It was recommended by someone I trust
• It is the only option available to me
• It is free
• I think Wikipedia content is of good quality
• I can always find what I am looking for
• I think Wikipedia articles are easy to understand
• I believe that the references and footnotes listed are credible
• I think Wikipedia articles are the most up to date
• It has similar content to other, more expensive resources
• It can be contributed to and/or edited by anyone
• It has experts contributing to and editing it
• It requires citations for articles
• Other [ANCHOR]

[ASK ALL]

C4d. To what extent are you allowed to cite Wikipedia articles as a resource in your work, whether project or class related?

(Scale 1-5; never to always with N/A - I do not have to cite resources at my work or school)

a. I don’t have to cite resources at my work or school

b. Not applicable

[ASK ALL]

C5. Here’s a list of topics that correspond to articles on Wikipedia. Please select which topic areas you have researched within the past month. Please select all that apply. [QT=MS. RANDOMIZE]

• Popular culture and arts (e.g. Movies, Sports, Artists, etc.)
• Geography and places (e.g. Atlas, Continents, Languages)
• Health (e.g. Medicine, Nursing, Dentistry, Pharmacology, Alternative Medicine)
• Fitness (e.g. Nutrition, Vitamins, Personal life, Sexuality, Exercise, Regimens)
• History and events (e.g. History, Regional or topic-specific current events)
• Natural and physical sciences (e.g. Science, Biological science, Physical science, General)
• People and self (e.g. Biographies, Celebrity Info)
• Philosophy and thinking (e.g. Philosophy, Philosophy of Science, Political Ideologies)
• Religion and belief systems (e.g. Religion, Spirituality)
• Society and social sciences (e.g. Social Sciences, Society)
• Technology and applied sciences (e.g. Technology and applied sciences, IT, Transport)
• Mathematics and logic (e.g. Mathematics, Logic, Set theory)
• Current events (e.g. Global news developments)
• Other [ANCHOR]

[ASK ALL]

C6a. How would you rate the quality of Wikipedia articles on the following criteria? [QT=SS PER ROW]

1 Poor

2 Not Very Good

3 Fair

4 Good

5 Excellent

[RANDOMIZE]

• Trustworthiness (the information is accurate and reliable)
• Comprehensiveness (the information provides a detailed overview of specific subject)
• Neutrality (the information provides a balanced point of view)
• Variety (the information covers a range of topics)
• Ease of understanding (a layman can understand the information)
• Timeliness (the information is up to date and relevant)
• Breadth (the range of information across multiple subjects)

[ASK ALL]

C7. What actions have you ever done with a Wikipedia article?

• Printed the article
• Copied and pasted
• Shared the link to the article
• None of the above

[ASK THOSE WHO PUNCHED “A” IN C7]

C8a. How many articles have you printed out in the past month? [OPEN NUMERICAL RESPONSE]

[ASK THOSE WHO PUNCHED “A” IN C7]

C8b. On a 1-10 scale with 1 being “Very Difficult” and 10 being “Very Easy,” how easy have you found it to print out Wikipedia articles? [QT=SS]

• 1 Very Difficult
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10 Very Easy

[ASK THOSE WHO PUNCHED “C” IN C7]

C9a. How many articles have you shared with others in the past month? [OPEN NUMERICAL RESPONSE]

[ASK THOSE WHO PUNCHED “C” IN C7]

C9b. On a 1-10 scale with 1 being “Very Difficult” and 10 being “Very Easy,” how easy have you found it to share Wikipedia articles with others? [QT=SS]

• 1 Very Difficult
• 2
• 3
• 4
• 5
• 6
• 7
• 8
• 9
• 10 Very Easy

[ASK ALL]

C10a. If Wikipedia were to launch features that were BUILT INTO the site, how likely would you be to use the following features to read Wikipedia articles?

ACROSS

• Extremely Likely
• Very Likely
• Somewhat Likely
• Not too Likely
• Not at all Likely

DOWN [RANDOMIZE]

• A feature that allows you to rate Wikipedia articles on a scale
• A feature that allows you to email articles to others
• A feature that allows you to download articles as a PDF
• A feature that allows you to view articles in a printer-friendly format
• A feature that allows you to save articles to read offline
• A feature that allows you to text (or SMS) a link to the article
• A feature that allows you to search in the language you are reading Wikipedia

[ASK ALL]

C10b. If Wikipedia were to launch features that were BUILT INTO the site, how likely would you be to use the following features to edit Wikipedia articles?

ACROSS

• Extremely Likely
• Very Likely
• Somewhat Likely
• Not too Likely
• Not at all Likely

DOWN [RANDOMIZE]

• A feature that allows you to upload pictures directly from a mobile device to Wikipedia
• A feature that allows you to edit shorter sections such as individual sentences
• A feature that allows you to save articles, edit them offline and return them to Wikipedia
• Features to help create new articles
• A feature that allows you to use your phone to remove vandalism from Wikipedia

[ASK ALL]

C11a. Have you done any of the following activities in Wikipedia? [QT=SS PER ROW]

ACROSS

• Yes
• No, I have not used it
• No, I am not aware of it

DOWN

• Getting technical or policy information via the Village Pump
• Looking at the edit history of an article
• Read the discussion page of an article
• Uploaded multimedia files via the Upload file link
• Accessing the Help Desk

[ASK ALL]

C11b. Have you EVER used any of the following Wikipedia sister sites? [QT=SS PER ROW]

ACROSS

• Yes
• No, I knew about it but have not used it
• No, I didn’t know about it

DOWN

• Wikimedia Commons - a free repository of images, sounds, documents, graphics, and media.
• Wikiquote - a quotations reference site
• Wikispecies - a taxonomy (scientifically organized summary) of all living species
• Wikinews - a neutral global news website
• Wikibooks - a free books, guides, and manuals
• Wikiversity - a free educational texts
• Wiktionary - a free dictionary and thesaurus
• Wikisource - a free archive of historical texts, documents and source material.

[ASK ALL]

C12. How do the following items affect your perception about the quality of a Wikipedia article? [QT=SS PER ROW]

1 Much Worse

2 Worse

3 No Difference

4 Better

5 Much Better

6 N/A

[RANDOMIZE]

• Spelling mistakes, typos and other small errors
• No or few sources cited in the article
• Out-of-date information
• Article supported with visual information like photos, maps, graphs etc
• Brief sentence or paragraph on a topic
• Easy to understand style of writing
• A warning box at the top of the article
• Article provides a balanced point of view
• History page shows multiple revisions
• History page shows multiple editors
• Discussion page has lively discussions among editors

[ASK ALL]

C13. Below are four ways articles could be modified for a different viewing experience. How would you rank each of the four ways from most desired to least desired? Please give each one a number with “1” being the most desired and “4” being the least desired. [QT=RANK 1-4]

[RANDOMIZE]

• More photos in articles
• Larger layout for articles
• Information provided in tables
• An introductory paragraph that provides a summary of the article

PARTICIPATION LEVELS AND BARRIERS (EDITING AND DONATING)

The following section will ask you questions about your experience with editing and donating to Wikipedia.

[ASK ALL]

D1. Are you a registered user of Wikipedia. For instance, do you log in with a username and password?

• Yes
• No

[ASK IF NO IN D1]

D2. Why are you not a registered user of Wikipedia?

• I can get the information I need without registering as a user
• I was unaware that there was an option to become a registered user
• I thought it cost money to become a registered user
• It takes too much time to create an account
• The benefits for signing up are unclear
• There is no added value to registering for Wikipedia
• Other

[ASK ALL]

D4. Have you EVER edited Wikipedia (for instance, fixed a mistake or changed spelling)? [QT=SS]

• Yes, I have edited Wikipedia
• No, I have never edited Wikipedia
• No, I did not know that anyone can edit Wikipedia

[ASK IF A IN D4]

D5. Below is a list of reasons that some people give for beginning to edit Wikipedia. For which of the following reasons did you start editing Wikipedia? Please select as many as apply.

[RANDOMIZE]

• I wanted to see whether anyone could edit
• I saw an error and wanted to fix it
• I saw a red link or noticed an article was missing, so I wrote it
• I knew a lot about a subject that was poorly covered
• My friends, family or colleagues contribute to Wikipedia
• I wanted to demonstrate my knowledge to a wider public or community
• I liked the idea of volunteering to share knowledge
• I wanted to learn new skills
• I wanted to participate in a discussion on Wikipedia
• I was assigned to edit for a school project or work
• I thought I could make Wikipedia better through my contributions

[ASK IF A IN D4]

D6. Since you started editing Wikipedia, approximately how many edits have you made in total? If you are unsure, please give your best estimate. [QT=NUMERICAL DATA] [NUMERICAL OPEN END; RANGE 0-10000]

[ASK IF 1-10 in D6]

D7. You mentioned earlier that you have made a low number of edits in Wikipedia. Why? Please choose all that apply. [QT=MS]

• Others are doing it so I don’t need to do it
• I don’t want to do it since my edit was reverted or deleted
• The editing interface is hard to use
• I did not come across anything else that I wanted to edit
• I am not interested
• I don’t have time
• I am not comfortable with the technology and/or the instructions
• Other

[ASK IF 1+ IN D6]

D8. Which language versions of Wikipedia do you EDIT? Please choose all that apply. [QT=MS]

[INSERT LANGUAGE LIST FROM S4]

[ASK IF 1+ IN D6]

D9. Which language version of Wikipedia do you EDIT PRIMARILY? Please choose ONE. [QT=SS]

[INSERT SELECTIONS FROM E1D]

[ASK IF B OR C IN D4]

D10. Why don’t you edit Wikipedia? Please choose all that apply. [QT=MS]

• I don’t know how to edit
• I am not comfortable with technology
• Others are doing it so I don’t need to do it
• I don’t have time
• I don’t want to edit other people’s work
• I am afraid that I will make a mistake
• I don’t think I have enough information to contribute
• I think my edits will be removed or deleted
• I am happy to simply read articles
• I tried it, but the interface for editing is not user friendly
• I did not know anyone could edit Wikipedia
• I am not qualified to edit Wikipedia
• I only have access to the Internet at work, not for personal use
• I tried it and found it too slow on my PC
• I rarely have access to the Internet
• Other
• Not Sure

[ASK IF B OR C IN D4]

D11. Here is a list of some factors that might make it easier to contribute to Wikipedia. Please rate each factor on its impact on your likelihood to contribute with 1 being Not at all Likely and 10 being Extremely Likely. [QT=SS PER ROW]

1 Not at all Likely

2

3

4

5

6

7

8

9

10 Extremely Likely

• Someone shows you how to contribute to Wikipedia
• The editing interface is easier to use
• Other editors are welcoming and encouraging
• You know there are specific topic areas to which you could contribute
• You are confident your contributions will not be deleted
• It is clear to you other people will benefit from your contributions
• There is an online tutorial for editors

[ASK ALL]

D12a. Did you know that Wikipedia is run by a nonprofit organization? [QT=SS]

• Yes
• No

[ASK ALL]

D12b. Were you aware of the following principles by which Wikipedia operates?

Yes

No

• Wikipedia is an online encyclopedia.
• Wikipedia has a neutral point of view.
• Wikipedia is free content that anyone can edit, use, and distribute.

[ASK ALL]

D12c. Did you know that Wikipedia never runs any advertisements? [QT=SS]

• Yes
• No

[ASK ALL]

D12d. Are you aware that Wikipedia’s mission is to support free knowledge worldwide?

• Yes
• No

[ASK ALL]

D12e. Do you plan to donate to Wikipedia in the future since there are no advertisements and it supports free knowledge worldwide? [QT=SS]

• Yes
• No

[ASK ALL]

D12f. To what extent do you support each of Wikipedia’s Five Pillars?

1 Do Not Support At All

2

3

4

5

6

7

8

9

10 Strongly Support

• Wikipedia should contain information of an encyclopedic nature and written in an encyclopedic style.
• Wikipedia should be written from a neutral point of view, explaining all the major views in a balanced impartial manner.
• Wikipedia should contain only free content that anyone can edit, use and distribute.
• People who edit Wikipedia should interact with each other in a respectful and civil manner.
• Rigidly following firm rules and procedures should be less important than creating good quality content and using commonsense.

[ASK ALL]

D13a. Have you ever donated money to the Wikimedia Foundation (which runs Wikipedia)? [QT=SS]

• Yes
• No
• Not Sure

[ASK IF A AT D13a]

D13b. How often have you donated money to the Wikimedia Foundation? [QT=SS]

• Once
• 2-3 times
• 4-5 times
• More than 5 times

[ASK ALL]

D14a. Have you ever donated money to a Wikimedia chapter (specific to a country)? [QT=SS]

• Yes
• No
• Not Sure

[ASK IF A AT D14A]

D14b. How often have you donated money to a Wikimedia chapter? [QT=SS]

• Once
• 2-3 times
• 4-5 times
• More than 5 times

[ASK IF A AT D13A OR A AT D14A]

D15. What prompted you to donate money to Wikipedia? [QT=MS]

• I saw an appeal from a user on Facebook, Twitter or another social media site
• I saw an appeal from Jimmy Wales (Wikipedia founder)
• I saw an appeal from a Wikipedia editor
• I was encouraged by a friend or family member
• I was convinced to do so by Wikipedia reader(s) whom I know personally
• I always donate to nonprofit entities I like/use
• I felt a small donation would be welcomed
• I do not edit articles so this is my way of contributing
• Other

[ASK IF B IN D13A]

D16. Why have you chosen to not donate to the Wikimedia Foundation? Please choose all that apply. [QT=MS. RANDOMIZE]

• I did not know Wikipedia is supported by a nonprofit organization
• I never donate to charities
• I can’t afford to make a donation
• I donate my time instead of money
• Donations to the Wikimedia Foundation are not tax-deductible where I live
• I was never asked or don’t know how to donate to the Wikimedia Foundation
• I disagree with Wikipedia’s policies and practices
• I think my donation might not be used wisely
• It seems that enough people are making donations to keep the projects running
• Other

DEVICE ECOLOGY

In this section, we would like to better understand your device ownership and which devices you use to read Wikipedia, as well as the drivers and barriers to each device.

[ASK ALL]

A1. Which of the following electronic devices do you own or have regular access to? Please select all that apply. [RANDOMIZE. QT=SS PER ROW]

ACROSS

• I own it
• I have regular access to this but I do not own it
• I plan to purchase it in the next 6 months
• I do not have access to this device and do not plan to purchase

DOWN

• A desktop computer
• A laptop computer
• A netbook computer
• A tablet such as an iPad
• A mobile or cellular phone
• An MP3 player such as an iPod
• A portable gaming device such as a PSP or Nintendo DS

[ASK ALL]

A2. Which of your electronic devices have access to an Internet connection? QT=MS

DOWN [INSERT ALL DEVICES SELECTED IN A1 AT COLUMN A OR B]

[ASK ALL]

A3. How many hours do you spend using these devices on average each day? [RANDOMIZE. ONLY SHOW THOSE DEVICES THEY OWN IN A1A AT COLUMN A OR B. QT=SS]

_______ A desktop computer

_______ A laptop computer

_______ A netbook computer

_______ A tablet such as an iPad

_______ A mobile or cellular phone

_______ An MP3 player such as an iPod

_______ A portable gaming device such as a PSP or Nintendo DS

_______ TOTAL

[ASK ALL]

A4. Now, think about all the times you have read articles on Wikipedia. On which devices have you ever READ Wikipedia? Please select all that apply.

[QT=MS. SHOW DEVICES SELECTED IN A1 AT COLUMN A OR B]

[ASK IF PUNCH MORE THAN ONE IN A4]

A5. Below is the same list of electronic devices. On which ONE device do you read Wikipedia the most?

[QT=SS. SHOW DEVICES SELECTED IN A1 AT COLUMN A OR B]

[ASK ALL]

A6. How do you access articles in Wikipedia from each of the following devices?

[ACROSS. ONLY SHOW THOSE SELECTED IN A4]

• A desktop computer
• A laptop computer
• A netbook computer
• A tablet such as an iPad
• A mobile or cellular phone

[DOWN. RANDOMIZE; SINGLE SELECT]

• I go directly to Wikipedia.org
• I use a search engine and Wikipedia is the first result
• I use a search engine and look for Wikipedia in the search results
• I launch an app to access Wikipedia
• I open an offline version of Wikipedia saved to the hard drive
• I go to the saved bookmark on my browser
• Other [ANCHOR]
• I do not know [ANCHOR]

[ASK IF PUNCHED “E” AT A1 AT COLUMN A OR B]

A7. A smartphone provides mobile phone users more computer functionality and enhanced mobile Internet browsing. In addition, smartphones usually allow the user to install and run more advanced mobile apps as well as to have emails downloaded automatically for immediate access.

A feature phone is a messaging or multimedia phone that allows the user to watch videos, easily text message contacts with full keyboards and has access to the Internet. Although they often are preloaded with mobile apps from the manufacturer or carrier, the apps often times have less functionality. The phones cannot sync with computers and do not have advanced computing functionality.

What type of phone do you have? [QT=SS]

• A smartphone (such as an iPhone, Nokia 8, BlackBerry Curve, Motorola Droid, Samsung Galaxy)
• A feature phone (such as an LG Cosmos, Nokia C2, Samsung Reality)
• A basic phone - used for calls and texts only (such as a Nokia S40, LG 420, Samsung Messenger)
• I do not know

[ASK ALL]

A8. Do you have access to an Internet connection at home? [QT=SS]

• Yes
• No

[ASK THOSE WHO PUNCHED “A” AT A8]

A9. What type(s) of Internet connection do you have at your home? Please select all that apply. [QT=MS.]

• Dial-up connection via a phone modem
• Broadband connection via cable, fiber optic, DSL, etc.
• Mobile broadband via data cards, Wi-Fi Hotspots, etc.
• Not Sure [ANCHOR] [MUTUALLY EXCLUSIVE]

[ASK THOSE WHO PUNCHED “B” AT A9]

A10. Is your broadband connection connected to a wireless router? [QT=SS]

• Yes
• No
• I do not know

[ASK ALL]

A11. Where do you have regular access to the Internet? [RANDOMIZE] [SINGLE RESPONSE]

• In my home
• In my office
• In a public library
• At a school/university
• In a retail store
• At an airport
• At a hotel
• At a bar or restaurant
• At an Internet shop/café
• At a post office
• At a copy making store
• Other [ANCHOR]

ONLINE BEHAVIORS

In this section, we will explore your online behaviors in relation to Wikipedia.

[ASK ALL]

B1. Below is a list of activities some people do regularly on their devices. Please select which ones you do, if at all, for each of your devices.

ACROSS [SHOW ONLY STUBS BELOW SELECTED FROM A1]

DOWN [RANDOMIZE GROUP ORDER AND RANDOMIZE STUBS WITHIN GROUPS]

COMMUNICATION & SOCIAL MEDIA

• Social networking websites like Facebook or Orkut
• Texting/SMS
• Accessing Twitter or similar micro-blogging website
• Instant messaging services like GTalk or Yahoo Messenger
• Reading blogs
• Virtually “checking in”to at places you visit on sites like Foursquare or Gowalla

ENTERTAINMENT

• Sharing/viewing photos
• Downloading or listening to music
• Playing games
• Listening to the radio/podcasts
• Sharing/watching videos

FINANCING & SPENDING

• Using a feature/app for mobile banking
• Contributing to causes I support
• Online mobile shopping
• Searching for information on products or services

PRODUCTIVITY

• Emailing
• Reading newspaper articles
• Finding information relevant to your location
• Searching for information using a search engine like Google
• Reading Wikipedia
• Editing Wikipedia
• Other [ANCHOR AT BOTTOM OF TOTAL LIST]

[ASK ALL]

B2. In a typical week, approximately, how often do you use the following sources of online information? [QT=SS PER ROW]

ACROSS

• Several times a day
• Almost every day
• At least once a week
• Less than once a week
• Never

DOWN

• Professional blogs like Boing Boing, Beppo Grillo, etc.
• Individual blogs
• Social networking websites like Facebook, Orkut, MySpace, etc.
• Micro-blogging platform like Twitter
• Websites of news organizations like CNN, Al Jazeera, Reuters, BBC, etc.
• Online websites like Yahoo.com
• News aggregators like Google News, Huffington Post (AOL), Drudge Report, etc.
• Website of Encyclopedia Britannica
• Online journals
• Online books on websites like Google Scholar
• Online educational websites like Connexions

[ASK ALL]

B3. How do you split up your time between different forms of reference information? (0-100%)

• Information at a library, museum, courthouse
• Information via an online resource

[ASK ALL]

B4. Of those sites you use as a resource for information online, which ones do you contribute comments, links or additional information?

[QT=MS. INSERT ALL STUBS FROM B2 WITHOUT PUNCH “NEVER”]

[ASK ALL]

B5. What drives you to contribute comments, links or additional information to online sites on a regular basis? [QT=MS]

• Building a social connection with the other users
• Correcting information that I believe is biased, ill-informed or wrong
• Expressing an opinion on the topic or development
• Wanting to popularize topics I care about
• Getting my name or username out there for others to remember/follow
• Wanting to gain a reputation within the community
• Contributing to subject matters in which I have expertise
• Doing it for professional reasons
• Killing time
• Letting other readers or commentators know I agree with them
• Sharing information that I think others should know
• Demonstrating my knowledge to a wider public or community
• Other

MOBILE Quality CONTENT

In this final section, we would like to explore how Wikipedia readers read and engage with articles on their mobile phone.

[ASK ALL]

M1. How often have you accessed Wikipedia articles on your mobile phone in the past 6 months? [SINGLE RESPONSE]

(1) Never ……. (10) Extremely Often

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M2a. How do you feel about reading Wikipedia content on the mobile phone?

• It is so difficult to do that it is not worth my time
• It is easy so I don't have any problem with it at all
• The content is helpful or valuable enough that I do not care if the mobile interface is less than ideal

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M2b. What would you want on the main page of the mobile Wikipedia website? Please select your top 2 choices. [Select top 2; RANDOMIZE]

• Search box
• News of the day
• Featured articles
• Top searches that day
• Top searches of all time
• Top edited articles that day
• Top edited articles of all time
• Most recent articles created
• List of categories for search
• Random article selection

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M2c. How would you prefer to read Wikipedia articles on a mobile phone?

• Scrolling up and down to see additional information I needed
• Expanding and collapsing sections of the article I needed
• No scrolling or expanding, just a brief summary page

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M3. Think about the last time you read a Wikipedia article on your phone. On a scale of 1-10, how easy was it to find the specific information that you were looking for?

Very Difficult (1).......(10) Very Easy

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M4. Which of the following best described your experience with Wikipedia on your mobile phone? Please choose one.

• I had to scroll down or up the page to find the relevant information that I was looking for
• I was able to expand and collapse sections in the article to find the relevant information that I was looking for

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M5. While looking for information in Wikipedia, what kind of format would you prefer? [SINGLE SELECT]

• A short introduction that covers a topic at a high level
• A lengthy article that covers a topic in detail

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M7. Below is list of some user experiences that you might have had while reading Wikipedia on your phone. Have you had any of the following experiences? Please choose all that apply. [MULT. SELECT, RANDOMIZE]

• The font was too small
• I could only see boxes instead of text
• It was hard to find the correct information
• It was hard for me to click on links to other sources or references in the articles
• The images in the article looked pixelated or did not render properly
• The text formatting in the article did not fit on my phone screen
• It was hard to locate the search box
• There was too much white space in the page
• I had to scroll down through the images to read the article
• I had to zoom in to be able to read the article
• None of the Above [ANCHOR] [MUTUALLY EXCLUSIVE]

[ASK IF DID NOT PUNCH ‘R’ AT M7]

M8. Please tell us how these issues affect your experiences with Wikipedia on your mobile phone.

[ACROSS] It makes it much more difficult (1)...... It makes it much easier (10)

[DOWN] [RANDOMIZE]

INSERT STUBS SELECTED FROM PREVIOUS M7

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M9. What would make navigating Wikipedia on your mobile phone easier? [MULTIPLE SELECT, RANDOMIZE]

• A glossary of different sections that you can click to go to the section in which you are interested
• The ability to expand and collapse (show & hide) sections of articles
• The ability to set any page in Wikipedia as the home page for Wikipedia on your mobile browser
• An easy-to-find search box on each page

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M10. Which of the following sites have you visited on your mobile phone? [RANDOMIZE]

• m.wikipedia.org (or xx.m.wikipedia.org)
• mobile.wikipedia.org
• wikipedia.org
• I don’t know/ I am unsure [ANCHOR]

[ASK ALL]

M11. Which of the following devices do you share with others in your home? [RANDOMIZE,MULTIPLE SELECT]

• Desktop computer
• Mobile phone
• Laptop
• None of the above [ANCHOR, MUTUALLY EXCLUSIVE]

[ASK ALL]

M12. How would you rate the accuracy of searching within Wikipedia in terms of finding the exact information you needed?

[ACROSS]

Not Accurate at All (1).....Extremely Accurate (10)

[DOWN]

• On a mobile phone [SHOW THOSE WHO PUNCHED 2-10 AT C1]
• On a PC

[ASK THOSE WHO SELECTED “E” AT COLUMN A OR B IN A1]

M13. Do you currently pay for a data plan that allows you to look up and access information, email, websites, videos, etc. online? Note: this might be your regular phone bill. [SINGLE SELECT]

• Yes
• No
• Not sure

[ASK THOSE WHO SELECTED “E” AT COLUMN A OR B IN A1]

M14. What prompted you to sign up for a data plan on your mobile phone?

• To have access to social networking sites like Facebook and Orkut
• To search for information on the Internet
• To have access to sports & entertainment news
• To have access to current news stories
• To search for information in Wikipedia
• To have access to email
• To use instant messaging services like AIM or BBM
• Other
• None of the above

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M15. What are the main reasons for which you find it difficult to access Wikipedia on a mobile device? [MULTIPLE SELECTION]

• Requires too much data usage
• Loads too slowly
• Difficult to read
• Other

[ASK IF PUNCH A AT M17]

M16. How much more would you access Wikipedia if it did not take as much data usage?

• Significantly more
• Somewhat more
• No change--about the same

[ASK THOSE WHO PUNCHED 2-10 AT M1 (MOBILE WIKI READERS)]

M17. Below is a list of general Wikipedia activities that some people might be able to do regularly on their mobile phone. For each one, please mark how often, if at all, you do the following on average each week on your mobile phone? [RANDOMIZE] [ENTER NUMERICAL DATA]

____ Read articles I am searching for

____ Read featured articles

____ Browse articles casually

____ Look up current events

____ Look at pictures on Wikipedia or Wikimedia Commons

____ Other [ANCHOR]

GENERAL DEMOGRAPHICS

These last questions will give us a greater understanding of who our readers are.

[ASK ALL, Optional ]

G1A. What is your age? QT= ENTER NUMERICAL DATA _______ [ONLY WHOLE NUMBERS]

[ASK ALL. OPTIONAL Ask all except if G1A <21 don't ask PhD, if G1A <20 don't as masters if G1A<18 don't ask Tertiary undergraduate and if G1A<16 don't ask Secondary education]

G1B. What is the highest level of education that you have completed?

• Primary education (elementary, primary, middle school or junior high school etc)
• Secondary education (high school, A-levels, apprenticeship etc.)
• Tertiary education undergraduate (Diploma, Associate degree, Bachelors or Honors. Degree)
• Tertiary education (Masters)
• Tertiary education (PhD)
• Prefer not to say

[ASK ALL. OPTIONAL]

G2. Are you currently enrolled in school or college?

• Yes
• No

[Ask where G1A>15, OPTIONAL]

G3. Are you currently employed?

• Yes, I am working full-time
• Yes, I am working part time
• No, I am not currently employed
• Prefer not to say

[ASK ALL, optional]

G4. What is your gender? QT=SS

• Male
• Female
• Transgender
• Transsexual

[ASK where G1A>15. OPTIONAL]

G5. Are you married, do you have a partner, or are you single?

• I am married
• I have a partner, but I am not married
• I am single
• I am separated/divorced/widowed

[ASK Where G1A>15. If possible only ask the 3rd option where G1A>30 and the second option where G1A>20. OPTIONAL]

G6. Do you have children?

• Yes I have children and the youngest is not yet at school
• Yes I have children and the youngest is still at school
• Yes, I have children, but they are adults now
• No, I don’t have children

[ASK Where G1A>15. OPTIONAL]

G7. Approximately, what is your monthly gross income (i.e. total income per month, including benefits before taxes)?

_____ Amount

_____ Currency

_____ Prefer not to say

[SHOW ALL]

Thank you for participating in our Wikipedia Reader Survey. Your honest and thoughtful answers are greatly appreciated.