「存取權的捐贈合作（access donation partnerships）」包含了一系列解釋此方案益處以及持續不斷的安排捐贈分配的步驟。在英文，我們稱呼這個先期的流程為「全力拋球（pitch）」，因為我們會丟給合作夥伴相關工具和資訊，讓他們來決定捐贈給維基媒體社群是否是個有利的合作。我們希望這裡所提供的遊說教材可以讓合作夥伴相對輕鬆的就能做出決定（尤其是當你已經在合作組織中，找到你可以對口、進行深度討論的適當人選時）。
Make sure to replace [the words in brackets] with specifics relevant to the partner you are contacting!
There are two types of email you might want to send. The first is for a full partnership with The Wikipedia Library through which many (10+) editors will be able to receive accounts. The second is a request for one (or a few) accounts for a niche source that isn't likely to be of interest to the wider editing community.
We recognize that much of the material that we are sending to partners uses a language of benefit that is uncommon in our mission-driven world. Frankly, this is the language partners understand and how they are used to speaking. Links, visibility, and other aspects that speak to exposure address existential needs for publishers in the increasingly online world of journals and reference; they simply make for persuasive arguments, applying Pathos (emotion), Ethos (authority of communication) and Logos (logic) that speaks directly to their needs. Our partners work with us no doubt in part because it benefits them. It also greatly benefits us. In short, these are mutually beneficial collaborations which provide our top editors with excellent resources and don't otherwise place demands or restrictions on them in any way. We're being pragmatic because, well, it works.
- Subject: Partnership with Wikipedia
The Wikipedia Library collaborates with publishers by facilitating a donation of access to select, top volunteer Wikipedia editors who go on to edit the encyclopedia using donated resources as summarized, cited, and linked references.
We currently work with more than 60 partners, including Oxford University Press, JSTOR, Springer Nature, Elsevier, de Gruyter, EBSCO, ProQuest, and Gale, among others.
Not only do our partners serve Wikipedia's inspiring mission, they also see increases in the exposure of their content on Wikipedia. Some of our partners have even seen 200-600% growth in the number of links from Wikipedia references to their site. I have included more information about our process in the "How it works" section below.
The information below should be useful in explaining our account facilitation process, but I would also be very happy to set up a meeting to discuss further any questions you have.
How it Works
It's a pretty simple, positive-relationship model: You would provide qualified and prolific Wikipedia editors free access to your collections. The amount of editors receiving access is up to you: it could be a pilot of 30 (like we started with Elsevier), or it could be 1000+ (like we are doing with De Gruyter).
Editors apply through our Library Card platform (https://wikipedialibrary.wmflabs.org/), and our coordinators approve them based on trustworthiness and history of positive contributions - and then collect and/or distribute information needed to get them access. In one model, you can give us access codes which we deliver to editors ourselves; in another we can collect editor email addresses and have you set up and deliver access directly to them. If you support IP-based access, we can use EZProxy to make this process easier for everyone.
Editors would then use their access to cite and link directly your resources across highly trafficked Wikipedia articles. When readers of Wikipedia articles check a reference on Wikipedia and follow the URL, it would lead them to your resource providing increased visibility and the potential for broader awareness of your services (and possibly new users).
The access relationship is ultimately between you and the individual editors, so in addition to all of our signup and usage expectations, all of your terms of service still apply. Most important of these are the restrictions on access: no mass scraping, downloading, distributing, or datamining--and no sharing accounts with others. You retain the right to revoke access at any point; we patrol proper usage of resources per our inherent commitment to avoiding copyright violations (Wikipedia is very open, but we cannot share copyrighted information while maintaining an open license).
That is the basic sketch, but the details are all customizable to your needs, comfort level, and preferences.
I've attached a generic Memorandum of Understanding to this email so that you can see the kind of agreement we often sign with partners.
Remember to attach a pdf of the draft Memorandum of Understanding!
This email is structured less strictly than the partnership email because you should tailor it to your specific experiences and requirements. Feel free to reword sections as necessary for your topic area and resource.
- Subject: Wikipedia editor account
My name is [Name] and I'm a volunteer editor on Wikipedia. I write articles on [Topic] and find your resources particularly useful when researching and providing linked citations in the articles I write.
Unfortunately, however, [some/all] of your content is paywalled and thus inaccessible to me. I don't have the funds to personally pay for a subscription to your resources, and so was wondering if you might be able to provide me with an account that I could use in my work on Wikipedia. This would allow me to make more and better use of your resources, in turn improving the visibility and number of links to your website.
This is a model already being used with many of the biggest publishers such as Oxford University Press, EBSCO, and JSTOR through The Wikipedia Library program where a large number of accounts are donated to Wikipedia editors, however in this case I'm simply looking for [one/a few] account to improve Wikipedia's coverage of [niche topic area].
Please let me know if you have any questions.
In a followup email or conversation, make sure to communicate these simple, easy next steps:
Note that it could take as little as 2–4 weeks to be up and running!