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User:EGalvez (WMF)/Sandbox/GM/Drop Recruiting New Users

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Recruiting New Users

Goal: Increase new user accounts

Examples
  • invite people to create new accounts via online our in-person outreach event
  • teach new people how to edit via online or outreach training and/or support
Measure Description Measurement

Inputs

1. Number of organizing and supporting staff and volunteers (ambassadors, mentors etc.)

Calendar records, participation logs

2. Hours invested by staff and volunteers organizing and executing

Calendar Records, Logs, Reported estimates (Links to LP)

Outputs

1. Number of participants

2. Usernames

Attendance log or event page

Immediate Outcomes

1. Number of new editors in project/program/event cohort

2. Participant motivation to contribute

Intermediate Outcomes

1. Good:New editors in project/program/event cohort who make 5 edits 30 days after the project/program/event ends OR New editors in project/program/event cohort who make 5 edits their first 30 days

2. Better: New editors in project/program/event cohort who become "contributors" 10 edits by 3-month follow-up1]

3. Best: New editors in project/program/event cohort who (a) survive and (b) are "active" editing at 6 months follow-up

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