User:Kbrown (WMF)/sandbox2

Advancement

Program Name	Goals	Status	Description of progress, changes, and milestones/metrics
Online Fundraising	The online fundraising team will raise $68.8 million while educating readers about our movement.		We are on track to hit the annual revenue goal ahead of schedule in Q3 this year. At the 6 month mark, we raised $64 million. In the Q2 English campaign, we improved messaging to include more information about our movement along with our regular donation asks. We highlighted more than 90 community members through banner quotes and photos.
Major Gifts and Endowment	In conjunction with the Online Fundraising team, raise the annual operating budget and to grow the Wikimedia Endowment to help support our future..		On track- We raised $8 million in donations and pledges for the annual fund and have raised $1.5 million for the ENdowment. Additionally, we have secured five planned giving commitments for the enodwment. WE also helped to produce the annual report and have held three cultivation events.
Fundraising Operations	Raise official budget by supporting Online campaigns (banner & emails) and Major Gifts with payment processing and operational tools.		All teams supported are on track to hit their annual goal. Q2 campaigns (France and Big English) had a stable payment platform and we have started the tactical aspects of reprioritizing campaigns and methods based on ROI and maintenance effort. We have also developed a Central Notice product roadmap, alongside an extensive analysis of user needs and potential uses for this tool.
Partnerships for Reach: Asia	Increase the awareness and readership of Wikimedia projects in India and Indonesia, covering both native languages and English		* Community was informed about the proposed India Partnerships plan. Plan to hire a country consultant for Indonesia to work on the Indonesia plan. Based on the 6-month refocus plan, this program area has been deprioritized giving attention to Partnerships for Knowledge (Project Tiger) in India.
Partnerships for Reach: Latin America	Increase the awareness and readership of Wikimedia projects in targeted Latin American countries (Mexico and Brazil) in Spanish and Portuguese respectively.		* Worked with Wikimedia MX supporting awareness related projects, specificially the Metro ticket campaign (5M Wikipedia branded tickets on the CDMX subway system) and the partnership with the Mexican Ministry of Culture promoting cultural heritage (in process to sign). Creation of Mexico partnership plan in process, as part of 6-mo plan. De-prioritized work in Brazil.
Partnerships for Reach: MENA	Increase awareness and readership of Wikimedia projects in Nigeria and Egypt in English, Arabic, and native languages.		#Signed MOU with ONEm (a global private platform that enables Mobile Operators to provide a new channel for users to experience services on traditional voice and SMS). By using #Wiki, users can access Wikipedia free of charge via SMS text messages. The pilot is now in the testing phase with Asiacell Iraq (*possible reach 11 million), with the intent to scale up to be offered in Nigeria with MTN in the next 6-8 months. In discussions with The Guardian Group regarding a partnership in Nigeria. The Guardian is a highly reputable and respected online, print, and media platform with a reach of 6 million people, and growing fast. We are exploring having a section in their printed newspapers to show Wikipedia content (articles) on locally relevant content to increase awareness and readership.
Partnerships for Knowledge	Targeted increase of locally relevant content in native languages through partnerships that encourage content creation by building awareness about popular topics needed in native languages.		Launched Project Tiger in November in partnership with Google, CIS, and Wikimedia India chapter. The pilot project aims to encourage Wikipedia communities to create locally relevant, high qualoty articles in Indic languages by distributing resources (laptops and internet stipends) to select active editors in need of support; providing editors with a list of the most highly searched for topics in India to drive content creation; implementing a 3-month writing contest; and providing prizes to winners, including a 3-day capacity development training for the winning community. To-date, we have conducted a needs assessment, signed on 10 languages communities to particpate in the project, land aunched a community-wide call for applications for the resources (laptops & internet stipends). In consultation with community leaders, the project will reserve at least 10 laptops and 20 internet stipends for women Wikimedians to ensure there is diversity among recipients. The writing contest will launch on/by Feb 15 and will run until mid-May.
Partnerships for COmmunity	Communities and affiliates across our movement should know how to effectively connect to and work with the Partnerships and Global Reach team at the Wikimedia Foundation. The Wikimedia Foundation and the communities we serve should collaborate to identify and triage potential partners that have the capacity and means to advance our mission.		* Affiliates in Latin America, Africa, Middle East, and India, are fully aware of P&GR efforts and identify Regional Managers as bridges with WMF. WikiIndaba and Iberocoop communities worked together with regional managers on the "letter to Katherine" and "Carta de Buenos Aires" and their responses. Regional managers continue to lead Partnerships track @ WMCON, working with WMDE on different capacity building workshops and trainings for WMCON 2018, following successful track in 2017.
Wikipedia’s Awareness and Usage Research	Get a better understanding of Wikipedia awareness and usage in emerging markets, especially within our target countries. Gathering this information will help us define and prioritize our efforts with building partnerships, community initiatives, and product direction.		Conducted phone surveys and coordinated with analytics to measure impact of the Zero launch in Iraq (pre and post measurements of awareness, page views, and unique devices). Awareness among Asiacell subscribers jumped from 18% to 28% after the launch of Zero and the release of the marketing campaigns.
Wikipedia Zero: conducting impact assessment and focusing partnerships to target countries	To be strategically consistent with our prioritization for programmatic activities in our target countries (also part of the New Readers program), we will focus Wikipedia Zero activities in Nigeria, Egypt, and Indonesia.		In FY 17, launched a Wikipedia Zero partnership in Nigeria with Smile. We coordinated with Comms on assisting Smile with their PR work, and also provided some announcments of the launch on our Wikimedia Facebook page.
Public policy to support New Readers	We will work together with Legal, Communications, and specific Wikimedia communities concerned to protect and improve the policy environment upon which the Wikimedia initiatives depend. We will investigate and engage in initiatives to increase access to knowledge in the priority regions identified by the New Readers program. Additionally, we will empower the Wikimedia communities to further these goals.		* Have worked with Policy team on all relevant matters around net neutrality and zero-rating that have impacted Wikipedia Zero strategy (blog posts and public policy forums/conferences). Collaborated on Foundation's Access strategy, identifying policy partnership opportunities that would facilitate increase of reach and addressing affordability and technical barriers (i.e. policy work towards offline solutions and dicreasing data costs). Engaged with stakeholders with overlapping missions (Internet Society - ISOC, Alliance for the Affordable Internet - Web Foundation, Berkman Klein Center) to work on access-focused collaborations to bring new readers (i.e. Chapterthon with ISOC - "connecting digital schools" challenge with Wikimedia affiliates).