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About this campaign

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What is this campaign?

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This is an effort for Wikimedians in countries with low awareness and usage of Wikipedia to come together to think about how to raise awareness and understanding of Wikipedia in their local communities. We hope that people in Wikimedia communities around the world will develop ideas together on how to engage new readers.

When is this campaign active?

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This campaign is for January 9 - February 8, 2018. Grant submissions should be finalized February 18, 2018.

What do you mean by “awareness”?

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Awareness is the first step in building new use, support, and participation in Wikimedia projects. People can’t really use, edit, or advocate for Wikipedia without knowing what it is. Right now, we know that less than half of internet users in 145 different countries don’t even know the word “Wikipedia,” but many of them do know Facebook, Google, and WhatsApp.

Wikipedia is special, and we want people to understand what it is and how it can help them in their lives so that they can become part of the wider community.

How do I know if I am in a “low awareness region”?

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We know that low awareness and usage are correlated from our research in 2016. So we can look at countries with low usage of Wikipedia and estimate that there is also low or misunderstood awareness in those countries. Loosely, we’re defining “low awareness regions” as countries where Wikipedia usage is less than 7.1 Wikipedia page views per month per internet user. Below is a table detailing how many pageviews Wikipedia pages receive per internet user in a given country:

Country name Region Monthly Wikipedia page views

per internet user

Eritrea Africa 0.02
Turkey Asia 0.12
China Asia 0.15
Central African Rep. Africa 0.23
Kiribati Oceania 0.27
Nigeria Africa 0.39
Bangladesh Asia 0.41
Cuba Central America 0.46
Yemen Asia 0.46
Guinea-Bissau Africa 0.51
Uzbekistan Asia 0.55
Sudan Africa 0.59
Sao Tome and Principe Africa 0.6
Anguilla Central America 0.61
Comoros Africa 0.62
Nepal Asia 0.68
Equatorial Guinea Africa 0.7
Gambia Africa 0.71
Kenya Africa 0.75
Uganda Africa 0.79
Tonga Oceania 0.81
Senegal Africa 0.85
Syria Asia 0.86
Swaziland Africa 0.92
Egypt Africa 0.93
Malawi Africa 0.95
Chad Africa 1.01
Rwanda Africa 1.05
Congo Rep. Africa 1.07
Zambia Africa 1.08
Zimbabwe Africa 1.08
Laos Asia 1.18
Samoa Oceania 1.3
India Asia 1.31
Togo Africa 1.38
Burkina Faso Africa 1.45
Tajikistan Asia 1.47
Papua New Guinea Oceania 1.54
Vietnam Asia 1.61
Cape Verde Africa 1.62
Puerto Rico Central America 1.72
Niger Africa 1.8
Marshall Islands Oceania 1.82
Micronesia Oceania 1.91
South Africa Africa 1.91
Morocco Africa 1.94
Benin Africa 2.06
South Korea Asia 2.15
Ethiopia Africa 2.17
Tanzania Africa 2.17
Venezuela South America 2.18
Mauritania Africa 2.29
Solomon Islands Oceania 2.29
Congo Dem. Rep. Africa 2.31
Palestinian Terr. Asia 2.37
Azerbaijan Asia 2.46
American Samoa Oceania 2.53
Mali Africa 2.53
Virgin Islands Central America 2.54
Bhutan Asia 2.55
Brazil South America 2.57
Philippines Asia 2.62
Ghana Africa 2.63
Sri Lanka Asia 2.63
Tunisia Africa 2.78
Libya Africa 2.83
Oman Asia 2.84
Lebanon Asia 2.89
Vanuatu Oceania 2.98
Haiti Central America 3
Fiji Oceania 3.04
Saudi Arabia Asia 3.04
Cambodia Asia 3.1
Indonesia Asia 3.14
Cameroon Africa 3.23
Botswana Africa 3.25
Paraguay South America 3.26
Turkmenistan Asia 3.33
Greenland Europe 3.34
Dominica Central America 3.51
Jordan Asia 3.54
Liberia Africa 3.64
Mozambique Africa 3.71
Bahrain Asia 3.75
Malaysia Asia 3.9
Saint Vincent and the Grenadines Central America 3.99
Pakistan Asia 4.01
Suriname South America 4.02
Lesotho Africa 4.05
Guyana South America 4.06
Bolivia South America 4.14
Saint Kitts and Nevis Central America 4.25
Qatar Asia 4.29
Thailand Asia 4.29
Iraq Asia 4.35
Algeria Africa 4.35
Jamaica Central America 4.35
Namibia Africa 4.35
Bosnia Europe 4.56
Mexico North America 4.59
Burundi Africa 4.6
Ecuador South America 4.64
Kuwait Asia 4.81
Kazakhstan Asia 4.82
Kyrgyzstan Asia 4.92
Seychelles Africa 4.92
British Virgin Islands Central America 4.94
Slovakia Europe 4.97
Macedonia Europe 5.03
Barbados South America 5.08
Gabon Africa 5.08
Moldova Europe 5.11
Madagascar Africa 5.13
Romania Europe 5.13
Albania Europe 5.25
Andorra Europe 5.25
Aruba South America 5.38
Colombia South America 5.38
Djibouti Africa 5.42
Sierra Leone Africa 5.42
Trinidad and Tobago Central America 5.44
Mongolia Asia 5.5
Argentina South America 5.52
Russia Europe 5.55
Armenia Asia 5.82
Belize Central America 5.88
Honduras Central America 5.88
Peru South America 5.89
Georgia Asia 5.96
Bermuda North America 5.97
Chile South America 6.01
Dominican Rep. Central America 6.05
Guatemala Central America 6.07
Nicaragua Central America 6.12
Angola Africa 6.17
Belarus Europe 6.24
Antigua and Barbuda Central America 6.31
Cyprus Europe 6.37
Mauritius Africa 6.38
Portugal Europe 6.65
Costa Rica Central America 6.77
Maldives Asia 6.84
Lithuania Europe 6.94
Ivory Coast Africa 7.05
Latvia Europe 7.08
Hungary Europe 7.34
UAE Asia 7.38
El Salvador Central America 7.41
Rep. of Serbia Europe 7.49
Ukraine Europe 7.61
Spain Europe 7.64
Uruguay South America 7.79
Brunei Asia 7.84
Grenada Central America 8
Guam Oceania 8
Saint Lucia Central America 8.1
San Marino Europe 8.36
Panama Central America 8.42
Guinea Africa 8.53
Japan Asia 8.65
Somalia Africa 9.01
Bulgaria Europe 9.03
Faroe Islands Europe 9.16
Greece Europe 9.19
Czech Rep. Europe 9.26
Montenegro Europe 9.38
Belgium Europe 9.64
Cayman Islands Central America 9.65
Afghanistan Asia 10.11
Croatia Europe 10.13
Poland Europe 10.21
Taiwan Asia 10.34
Denmark Europe 10.37
Slovenia Europe 10.41
France Europe 10.95
US North America 11.22
Liechtenstein Europe 11.3
Macao Asia 11.44
New Zealand Oceania 11.47
Australia Oceania 12.34
Netherlands Europe 12.41
Norway Europe 12.44
Burma Asia 12.5
Iran Asia 12.66
Monaco Europe 13.01
Germany Europe 13.07
Luxembourg Europe 13.23
Israel Asia 13.28
UK Europe 13.47
Canada North America 13.53
Malta Europe 13.77
Austria Europe 13.84
Switzerland Europe 13.88
Iceland Europe 14.39
Italy Europe 14.85
Estonia Europe 15.08
Sweden Europe 15.26
Gibraltar Europe 15.42
Singapore Asia 17.3
Ireland Europe 17.51
Finland Europe 17.69
Hong Kong Asia 19.03
Timor-Leste Asia 21.5
Jersey Europe 22.87
Åland Islands Europe --
Bahamas North America --
Cook Islands Oceania --
Curacao Central America --
Guernsey Europe --
Guadeloupe Central America --
French Guiana South America --
Isle of Man Europe --
Northern Mariana Is. Oceania --
Palau Oceania --
Réunion Asia --
South Sudan Africa --
Sint Maarten Central America --
Turks and Caicos Islands Central America --
Vatican City Europe --

Data sources:

  1. Pageview data supplied by Wikimedia Foundation Analytics Team
  2. Demographics taken from English Wikipedia - page https://en.wikipedia.org/wiki/List_of_countries_and_dependencies_by_population or from article about a country (infobox) - e.g. https://en.wikipedia.org/wiki/Kenya
  3. Number of internet users taken from English Wikipedia - page https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users

What if I’m not in a “low awareness region” but I want to help?

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If you come from a region with high awareness and usage of Wikipedia, but still want to support bringing in new readers in low awareness regions, you can volunteer to be a collaborator on ideas and projects that are proposed in the campaign. Some idea creators may need designers, video editors, project managers or volunteers with other special skills to complete their projects. You can also endorse ideas, ask questions or make suggestions that will help the idea creator refine or improve their project or idea.

But what about writing articles?

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We love editors! And we hope that many of the people you reach through your awareness-raising efforts eventually start editing. But for now, we want to focus on bringing people into understanding Wikipedia’s value to them as a reader/consumer. Later, once people understand how to use Wikipedia, then we can help them learn to contribute to the encyclopedia.

About Inspire Campaigns

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What is an Inspire campaign? Why are you running them?

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Part of IdeaLab, Inspire Campaigns are month-long events where we encourage ideas along a specific theme relevant to Wikimedia projects. The goal is to promote and elevate ideas that have been developed by participants that address that theme, and turn them into action. One way of doing so is through the use of the grant programs that the Wikimedia Foundation offers. These defined ideas can also be brought back to local projects for discussion, improvement, and consensus-building, and implementation. In general, IdeaLab and these campaigns are a good opportunity for others to gauge your ideas, for you to express your interests and concerns in others' ideas, build teams, and to revise ideas as needed.

Can ideas be directly implemented through discussion on the idea page?

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It depends on the idea. Ideas cannot be directly implemented if it proposes a change in a Wikimedia project's policies or guidelines, or if there is a need for funding. To implement an idea, it usually must be brought to an appropriate place on your local Wikimedia project community, such as the Village Pump on English Wikipedia or the Café on Spanish Wikipedia.

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No. Ideas created through the Inspire Campaign will be submitted through the same grant channels as all other proposals. They will be reviewed using the same criteria as proposals not associated with this Inspire campaign.


User:NMorales_(WMF)/Sandbox