Wikimedia monthly activities meetings/Quarterly reviews/Legal, Communications, and Advancement, January 2016
Notes from the Quarterly Review meeting with the Wikimedia Foundation's Legal, Communications, and Advancement departments, January 20, 2016, 8:30am - 10:00am PDT.
Please keep in mind that these minutes are mostly a rough paraphrase of what was said at the meeting, rather than a source of authoritative information. Consider referring to the presentation slides, blog posts, press releases and other official material
Advancement and Fundraising tech
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[edit]- Expecting strong relationship with Google to continue
Lila: Is there a link to the partnerships information?
- Will be added
Slide 6
[edit]- Building relationships and number of people hosted goal for event met
- Base level requirements are not met by other CRMs, best option to improve CiviCRM
- Specifically around deduping and pipeline tracking as they relate to foundations and major gifts
Slide 7
[edit]- Banners taken down relatively few times and for only a few hours at most
- Last quarter about 580,000 transacation - so number up
Lila: Suggest change from "donations" to "transactions" for clarity
- IPV6 issues discovered after banner rollout
- SmashPig review may reappear in Q4 - on hold for now
Slide 8
[edit]- Including link to store in thank you page was big success
Slide 9
[edit]- Similar total amount raised, but breakdown between banners and email shifted
- Significant growth to email list in 2015
- Sent additional email (three) instead of two
Lila: Prediction of similar for next year? Will email increase?
- Confident we will further increase email - but not as dramatic as increase as this year
Slide 10
[edit]- Desktop banners decreased
- Expected increase in mobile, but did not occur
- Mobile campaign started a bit late (technical issue with impressions)
Lila: Flag to address for next year as mobile will become the dominant platform this year
- Priorities set by likelihood of method to help meet overall goal
- Email, desktop, then mobile
Lila: Should review priorities and discuss how it impacts future experimentation
Slide 11
[edit]- Remind me later mobile experiment allows user to enter email to get reminder to donate later
- Results were positive
- Additional emails gathered present future opportunities
Lila: Great experiment - perhaps consider "remind me later" feature available all year to help collect emails beyond just when we're asking for money
- Going to continue to experiment and optimize
Lila: Size of mobile donations compared to last year?
- Similar to last year
- Slightly higher on iPad and other tablets than other mobile
Slide 12
[edit]- Link added to thank you landing page
- Significant increase
- Continuing to optimize thank you page based on its continued importance
Lila: Impact is linked to number of donations - expected to go back down in Q3?
- Yes - traffic goes up during Nov/Dec
- Link will come down on thank you page as shift goes to International market where shipping is prohibitively high
Slide 13
[edit]- Store is now profitable for first time rather than a loss of revenue neutral
Slide 14
[edit]- Requests to change email address on file was high request
- Complaints about banner issues down
- Increased attention being paid to email support for donors
- Looking to improve systems in next fiscal year
Communications
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[edit]- Primary focus for last quarter was preparing for this quarter (WP15 and other large activities)
- Looking at models for how to do future KPIs that view all aspects
Slide 2
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[edit]- Will continued to be reviewed based on strategy process and additional input
Slide 4
[edit]- WP15 campaign to touch across all media platforms
Slide 5
[edit]- Impact report that goes beyond initial results coming soon
- Goal based on current average CTR for org
- Pageviews so high it broke tracking system
- Social targets based on past best successes
- Twitter engagement campaign far exceeded expectations
Slide 6
[edit]Lila: Curious how campaigns like this can be used to engage people into our ecosystem
- We are experimenting with that on day-to-day activities - but campaign did increase engagement more than drive traffic - although that remains a target goal for social engagement
Slide 7
[edit]- Light engagement can happen via banners
- Looking to explore more - especially around product launches
Slide 8
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[edit]- Was able to test "Knowledge is Joy" along with other possible messages
- Also: "What did you learn?" - "What does Wikipedia mean to you?"
- A/B testing on social helping navigate messaging
Slide 10
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[edit]- We are able to target these conversations
- Example conversation with teenagers in Global South
- Able to highlight our diverse media
- Working with Product on URL shortener
- Working closely with Reading team on ways to use social media for testing ground
Slide 12
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[edit]- ORES example of taking typical announcement to community and turning it into big global media event
Slide 14
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[edit]- ADM search ongoing
- Edit2015 format being reviewed for next year - possible new format for 2016
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[edit]- Breaking community news outlet
- Uptick in engagement based on higher quality and focus
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[edit]Appendix
[edit]Legal
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[edit]- Continuing to keep our focus on core
- Increase focused on public policy
- Support for Jimmy's work in China
- Support for Endowment
- Support for Board
- Increased automation
- Experiencing bandwidth issues
- Delayed on longer term plans due to outside factors
- New legal presentation/training rolled out to staff
- Goal to increase participation
- Link KPIs to participation
- Core work doing well, proactive work delayed