WikiLearn - Organizer Lab V2 – Designing campaigns and other Topics for Impact projects - html: Some tips for filling out quantitative metrics about contributors
"html in Organizer Lab V2 – Designing campaigns and other Topics for Impact projects - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "
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"WikiLearn - Organizer Lab V2 – Designing campaigns and other Topics for Impact projects - html: Some tips for filling out quantitative metrics about contributors"
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"Some tips for filling out quantitative metrics about contributors"
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"<h4>Some tips for filling out quantitative metrics about contributors</h4>
<p>A pattern across grantees in the Wikimedia movement, is that they propose unrealistic or inflated expectations for participants in an activity. However, we have learned across many, many grantees and feedback from organizers, that events that involve a smaller number of participants with certain qualities may be more impactful, than events involve many dozens or hundreds of people. Here are some ways that you can prioritize and balance different kinds of impact within the participant metrics engagement across a campaign or topics for impact program:</p>
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<tr><th style="background-color: #71d1b3;">Quality of participation</th>
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<p style="font-size: 16px; margin-top: 20px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Sometimes the audience that you are hoping to engage is hard to retain, such as women or members of a minority community. Though you may have high numbers of participation from these audiences, retention and continued inclusion of these audiences within the Wikimedia community might be challenging. Similarly, academics may not make a lot of edits (because they don't have a lot of time), but one meaningful deep engagement giving feedback on one Wikipedia article might be more impactful. However, you may want to work with this audience for your activity because they represent greater potential for creating high-quality content on a topic for impact.</p>
<p style="font-size: 16px; font-family: 'Open Sans', Verdana, Arial, Helvetica, sans-serif;">Groups like Wikimedia Israel or Wikimedistas de Uruguay often have specific sub-targets that they think. For example, both grantees included a focus on Senior Citizens, describing them as a target audience for specific programs that have a different scale, then other programs with different audiences. While it is harder to get large numbers of senior citizens to participate, programs that provide a consistent opportunity for adult education for this audience are likely to get retention. Similarly community groups like WikiVibrance or the CEE hub have increasingly focused on youth retention. While it is frequently easy to get large amounts of youth, retaining them is much harder. For these kinds of programs, a larger outreach strategy may make sense to create greater engagement with a wide range of potential community members.</p>
When filling out your learning questions and grant metrics -- consider documenting how your audience may be high quality in a way that is different than the number of participants.</td>
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<tr><th style="background-color: #71d1b3;">Measuring organizing</th>
<td>Some campaigns and programs have goals related to organizing. One of the opportunities for topics for impact events is to build capacity among rising organizers from both within and outside the Wikimedia movement. For example, the <a href="https://diff.wikimedia.org/2023/11/27/wiki-climate-campus-tour-nigeria-evaluation-report/" target="[object Object]">Wiki Climate Campus Tour Nigeria </a>(which got funding after the first round of the Organizer Lab) focused heavily on retaining both student leaders within Fan Clubs that already existed in Nigeria. Another Organizer Lab project from the first cycle, the WikiGreen Conference instead focused on training existing organizers within <a href="https://diff.wikimedia.org/2023/06/21/wiki-green-conference-2023-involving-to-evolve-the-new-climate-paradigm/" target="[object Object]"> partner organizations to be more involved in Wikimedia</a>. When measuring the number of organizers, think about how your program can both increase the skills of other local organizers and potential organizers among partners.</td>
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<tr><th style="background-color: #71d1b3;">Patterns of retention</th>
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<p>While in 2022 only 22% of grantee partners used retention as a metric, almost every Wikimedia affiliate has a mission or goal to grow the Wikimedia movement within their context. Consistent research into editing events has between 3-10% retention across events. If your goal is retention or making existing Wikimedia participants more engaged in editing, you may not prioritize a large number of editors but instead focus on retaining or supporting editors you already have in your community.</p>
<p>For example, the Dagbani Wikimedians frequently use small writing and contribution contests to help increase the skills and retention of existing editors. For example, their <a href="https://diff.wikimedia.org/2023/07/24/dagbani-wikimedians-user-groups-article-and-wikidata-contest-for-275-parliamentarians-of-the-8th-parliament-of-the-4th-republic-of-ghana/" target="[object Object]">Article and Wikidata Contest for 275 Parliamentarians of the 8th Parliament of the 4th Republic of Ghana</a> mostly gave prizes to existing community members, but in the process helped them create higher quality content in the topic for impact areas.</p>
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