"html in Organizer Lab V2 – Designing campaigns and other Topics for Impact projects - Learn the skills Topics for Impact organizers need to run consistent, high-impact campaigns that invite new contributors, partners, and supporters to the movement. "
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"WikiLearn - Organizer Lab V2 – Designing campaigns and other Topics for Impact projects - html: Grant Learning and Metrics'"
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"Grant Learning and Metrics'"
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<p>The Learning and Metrics section of the Rapid Grant is the other major part of Grant applications. For this section, you are trying to do several main things:</p>
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<li>Demonstrate that you have an objective, that will help your community grow and learn and better understand how to create impact in your context.</li>
<li>Communicate what kind of impacts you expect to have on the Wikimedia Movement, by estimating core metrics related to content, editors, and organizers.</li>
<li>Show that you have a realistic understanding of the impact you are going to have through your project.</li>
<li>Demonstration that your learning goals connect with the outcomes.</li>
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<p>Grants or specific projects are designed to help people grow their community and experiences with contributing to Wikimedia projects. As an organizer, you will be asked the following question:</p>
<p style="padding-left: 90px;"><strong>What do you hope to learn from your work in this project or proposal? (required)</strong></p>
<p style="padding-left: 90px;">Describe the main things you would like to learn if you achieve the described change? You can describe these in the form of Learning Questions. The data you collect should help answer these questions.</p>
<p style="padding-left: 90px;">As you develop your grant, your learning questions should guide all your metrics. The data you collect from your metrics should help you answer the learning questions you have. If not, the data is not very useful for you!</p>
<p style="padding-left: 90px;">Here is an example of a not very good metric for matching your learning objective:</p>
<p style="padding-left: 90px;"><strong>Objective: Community growth</strong></p>
<p style="padding-left: 90px;"><strong>Strategy:</strong> A longer online training program to teach people how to edit but also engage them with community dynamics.</p>
<p style="padding-left: 90px;"><strong>Learning question:</strong> I want to know if the longer online training made people more interested in continuing to edit? I want to know if this was a better format for training them in the skills they need to learn, rather than a one-off edit-a-thon format. Is this investment worthwhile?</p>
<p style="padding-left: 90px;">Initially, the grantee wrote the following metric that they wanted to use to track the course:</p>
<p style="padding-left: 90px;"><strong>Metric:</strong> # of participants that completed the course.</p>
<p style="padding-left: 90px;"><strong>Reflection:</strong> This is a great metric for measuring an immediate result - that people participated in my course and completed it. But am I learning what the factors are that helped them engage? Am I learning if this course was more effective versus other formats? Am I learning about what I got right in my training, did they actually learn the skills they need?</p>
<p>However, this metric really doesn't match back to the original learning goal of the organizer. The metric is transactional (did they complete the course?) but it doesn't measure what the organizer originally wanted to learn (does the training improve their chance to stay). Alternatively, you might share several other kinds of metrics, for example:</p>
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<li>% of participants that expressed interest in returning after the course</li>
<li>% of participants that communicate with the affiliate in the next 3 months, by registering for future events, asking questions in the telegram channel or responding to surveys or questions.</li>
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<p>As you think about your final assignment, make sure that you include at least 1 Learning Objective that includes customized targets for Question 19: Do you have any other project targets in numbers (metrics)?</p>
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<p style="margin-top: 20px;"><strong>Picking the Right Tools to measure your outcomes</strong></p>
<p>In the final part of this unit, we will share some tools that help with tracking the core metrics related to participants, editors, organizers, and content. This will include common tools used by campaign organizers across the movement, that should help you track most of the basic metrics you need (# of participants, # of editors, # of organizers and amount of content edited).</p>
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