| @metadata | | sourceLanguage | "en" |
|---|
| priorityLanguages | |
|---|
| allowOnlyPriorityLanguages | true |
|---|
| description | "video in Introduction to Partnership Building (computer-graded exercises) - Basics of partnership building for Wikimedia volunteers, with computer-graded exercises." |
|---|
| label | "WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Outcome mapping examples" |
|---|
|
|---|
| display_name | "Outcome mapping examples" |
|---|
| subtitle-60-9620-1 | "Here's another example of these outcomes mapping in a theory of change." |
|---|
| subtitle-9630-12060-2 | "This theory of change is about wiki participation." |
|---|
| subtitle-13860-19620-3 | "So the long term outcome is to increase our active editors to so and so." |
|---|
| subtitle-19620-21120-4 | "That's the long term outcome." |
|---|
| subtitle-21600-23610-5 | "Now, how can we do it?" |
|---|
| subtitle-23880-28050-6 | "The people who made this slide, some years ago, at the Wikimedia Foundation said, "okay," |
|---|
| subtitle-28050-37320-7 | "we can divide the ways, the outcomes that we can have, into three: We can acquire more new" |
|---|
| subtitle-37320-45420-8 | "users; We can convert more users, make sure that more new users become editors; And we" |
|---|
| subtitle-45420-47430-9 | "can retain editors." |
|---|
| subtitle-47700-50640-10 | "Make sure that active editors stay active." |
|---|
| subtitle-50670-56520-11 | "These are three separate areas, each of which we could potentially invest in." And" |
|---|
| subtitle-56520-62250-12 | "then furthermore, under each area, as you can see, they have identified what they" |
|---|
| subtitle-62250-64800-13 | "called levers of change." |
|---|
| subtitle-65850-72630-14 | "Specific things, each of which -- tweaking or improving each of these things, will have" |
|---|
| subtitle-72630-77860-15 | "an effect. If we raise awareness, for example, then we will acquire more new users." |
|---|
| subtitle-77880-82050-16 | "If we make registration easier, we will acquire more new users." |
|---|
| subtitle-82290-86160-17 | "Because some new users begin registration and give up for whatever reason." |
|---|
| subtitle-86640-90540-18 | "If we make joining more motivating, we will acquire new users." |
|---|
| subtitle-90690-99060-19 | "So these are three separate levers, three separate mechanisms that we could potentially" |
|---|
| subtitle-99060-102750-20 | "influence to affect the larger outcome of acquisition." |
|---|
| subtitle-103980-105630-21 | "And likewise with these others." |
|---|
| subtitle-105870-107580-22 | "We don't want to go into the details of this." |
|---|
| subtitle-108000-113790-23 | "But I'm showing you another example of how we break down the formidable challenge of" |
|---|
| subtitle-115770-120900-24 | ""get more active editors" and break it down into things that we can conceivably do" |
|---|
| subtitle-120900-125640-25 | "something about. Because if I tell you "we need more active editors!", maybe you can't" |
|---|
| subtitle-125640-127020-26 | "quite think of what to do about it." |
|---|
| subtitle-127020-131390-27 | "Or maybe you can only think of one thing: "we will do editing workshops!"." |
|---|
| subtitle-131390-135000-28 | "But as you can see, editing workshops are not even mentioned here." |
|---|
| subtitle-136160-138680-29 | "Partly because this is from a [Wikimedia] Foundation's perspective." |
|---|
| subtitle-138680-143600-30 | "So the focus is on product and technology, on what we can change about the platform." |
|---|
| subtitle-144140-146060-31 | "So editing workshops are not even part of this." |
|---|
| subtitle-147980-153590-32 | "But here are all these other mechanisms, each of which could make a difference in" |
|---|
| subtitle-153590-157250-33 | "participation. So that's what I wanted to show you." |
|---|
