WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Partner study example: VisitToUkraine

@metadata	sourceLanguage "en" priorityLanguages "es" "fr" "ar" "ru" "zh" allowOnlyPriorityLanguages true description "video in Introduction to Partnership Building (computer-graded exercises) - Basics of partnership building for Wikimedia volunteers, with computer-graded exercises." label "WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Partner study example: VisitToUkraine"
display_name	"Partner study example: VisitToUkraine"
subtitle-30-7610-1	"So this was one example of the Wikimedia Foundation, which is an organization we kind"
subtitle-7610-11120-2	"of know, we kind of understand some of you know it very well, some of you know less"
subtitle-11120-13250-3	"well, but at least you know what it's about."
subtitle-13340-17600-4	"I want to give you an example that most of you don't know, and it's almost a random"
subtitle-17600-21020-5	"example. It's actually reused from an old presentation I gave."
subtitle-21050-24320-6	"It's a site called VisitToUkraine.com."
subtitle-27660-31740-7	"I'm assuming almost none of you on the call knows anything about this website."
subtitle-31740-36060-8	"And that's great because now we can really practice our skills again."
subtitle-36060-39330-9	"The questions are the same: What does it care about?"
subtitle-39330-40860-10	"What does it do? How big is it?"
subtitle-40890-47430-11	"What is its leadership? What shared goals and mutual benefits might we have if we were"
subtitle-47430-50640-12	"to partner? So this is what it looks like."
subtitle-50640-52110-13	"Again, some screenshots."
subtitle-52470-54870-14	"It's called VisitToUkraine.com."
subtitle-54870-57350-15	"But the logo says Visit Ukraine, OK."
subtitle-58320-60900-16	"What can I see just by looking at this site?"
subtitle-60900-65970-17	"Well, I see that it's available in English, which of course isn't obvious for a site"
subtitle-65970-67740-18	"that's about Ukraine where they don't speak English."
subtitle-68400-69750-19	"But it's available in English."
subtitle-69750-75480-20	"We can see here. It's also available in Russian, apparently not in Ukrainian."
subtitle-76990-78260-21	"That's telling us something."
subtitle-78280-83650-22	"It's not aimed at Ukrainian speakers, which kind of makes sense because it is called"
subtitle-83650-86710-23	"ideas for travel and business."
subtitle-87940-92080-24	"So obviously it's aimed at people visiting Ukraine, non-Ukrainians."
subtitle-92380-97840-25	"So maybe that explains why it doesn't have a Ukrainian version of the site."
subtitle-98470-102940-26	"What else do we see? We already see something called "sponsored by"."
subtitle-103660-108580-27	"And if we maybe it's too small for you to see, but if you look at it closely, you will"
subtitle-108580-117880-28	"see that it says sponsored Grand"
subtitle-117880-119350-29	"Marine something."
subtitle-119560-120760-30	"It's some kind of hotel."
subtitle-121530-124300-31	"So we've learned something about this site already."
subtitle-125110-127240-32	"It is sponsored by a business."
subtitle-127240-131660-33	"By a hotel. What does it mean?"
subtitle-131670-136200-34	"I don't know yet, but I already know there is a commercial interest, at least partially,"
subtitle-136200-137250-35	"behind this."
subtitle-137700-141030-36	"OK, it's giving me some news, some events."
subtitle-141060-142440-37	"It actually doesn't give me any events."
subtitle-142470-143520-38	"OK. Let's move on."
subtitle-143520-144990-39	"Let's scroll down this site."
subtitle-145470-146730-40	"What else do I see?"
subtitle-146730-148890-41	"At the very bottom of that site?"
subtitle-149040-153750-42	"I can see a phone number with the phone prefix of Ukraine."
subtitle-153750-155700-43	"So it's a Ukrainian phone number."
subtitle-156690-159900-44	"I can see a contact information, Facebook page, etc."
subtitle-159930-161040-45	"kind of standard."
subtitle-161040-164850-46	"I can also see a page called About Us, About Us."
subtitle-165090-169620-47	"I'm going to click that because the about section of websites is usually where we want"
subtitle-169620-175380-48	"to go. And I clicked about, you can see I'm in the URL "about" and here we read things it"
subtitle-175380-180030-49	"says "Visit Ukraine Project is a team of professionals in tourism, marketing and"
subtitle-180030-185130-50	"information technologies who promotes Ukraine domestically and internationally at"
subtitle-185130-187230-51	"the international markets"."
subtitle-187230-190710-52	"OK. That's a pretty clear mission statement, right?"
subtitle-191850-198090-53	"They are professionals from the commercial industry of tourism, and their business – the"
subtitle-198090-204870-54	"reason this site exists – is to promote Ukraine as a destination."
subtitle-206100-210150-55	"The vision is for Ukraine to be globally recognized as a travel and business"
subtitle-210150-212510-56	"destination. That's very clear, right?"
subtitle-212520-216330-57	"It wants us to think of Ukraine as a business destination."
subtitle-216420-217590-58	"This is the mission."
subtitle-217590-222570-59	""We want to develop a positive image of Ukraine in order to attract national and"
subtitle-222570-226830-60	"international business and leisure visitors to Ukraine." This is all very clear."
subtitle-226830-229740-61	"They're telling us what they are about."
subtitle-231120-232500-62	"How do they do it?"
subtitle-232740-234570-63	"How do they do this promotion?"
subtitle-234600-238860-64	"Well, it's "a comprehensive guide to everything that's happening in Ukraine"."
subtitle-238950-240780-65	"That sounds like an exaggeration."
subtitle-241440-245700-66	"We can search hotels and restaurants and attractions and events and "plan our perfect"
subtitle-245700-252650-67	"trip". "The VisitUkraine group establishes relations and develops partnerships with the"
subtitle-252650-258020-68	"representatives of hospitality industry, travel companies, event organizers,"
subtitle-258020-259760-69	"exhibition centers, etc."
subtitle-259790-264770-70	"in order to unite and maintain all players of Ukrainian tourism market"."
subtitle-265310-267240-71	"And there's contact information."
subtitle-267240-268970-72	"We've learned a ton here!"
subtitle-269060-276170-73	"We understand that this is some kind of network that is trying to represent and unite"
subtitle-276170-282800-74	"all kinds of tourism providers in Ukraine, hotels, conferences, etc., producers of"
subtitle-282800-290930-75	"events so that they all offer their content, their promotional materials on this single"
subtitle-290930-293840-76	"platform aimed at foreigners."
subtitle-294290-297140-77	"That's fairly clear, right?"
subtitle-297380-300730-78	"At this point, we may be asking ourselves, why is Asaf showing us this?"
subtitle-300740-308930-79	"What could Wikimedia possibly do with such an obviously non-neutral POV-promoting site?"
subtitle-309440-311180-80	"First of all, maybe we can't!"
subtitle-311210-314660-81	"Maybe there's no room for partnership with this site."
subtitle-315080-317180-82	"But we've learned this by looking at this site."
subtitle-317840-321320-83	"We've we've looked at what they care about, what they are trying to do."
subtitle-323560-328720-84	"And we can ask ourselves whether there's any room for partnership, whether there's any"
subtitle-328720-333700-85	"intersection of our interests, even though obviously they are commercial, they are"
subtitle-333820-337030-86	"biased in favor of Ukraine, etc., etc.."
subtitle-338110-343360-87	"Looking at the rest of their site, I see they have a partners page and I clicked it,"
subtitle-343360-346760-88	"and this is what I saw: Who are their existing partners?"
subtitle-346780-352000-89	"Remember, this also tells us something; and they are partners with the exhibition center"
subtitle-352000-356440-90	"in Kyiv. They're partners with the Center of Ukrainian Culture."
subtitle-356440-362350-91	"They're partners with something called Odessa Weekend: Tips for Visitors to Odessa."
subtitle-363280-365290-92	"Greentour. All kinds of things like that."
subtitle-365290-368050-93	"They're all in the hospitality and tourism business."
subtitle-370510-378760-94	"And they're also partnering with things that look less strictly commercial, like the"
subtitle-378760-386500-95	"Information Center of Zakarpattia – that's a region in Ukraine – or the travel web portal"
subtitle-386500-387900-96	"of the city of Chernivtsi."
subtitle-387940-389440-97	"So it's not like a specific commercial hotel."
subtitle-390040-395690-98	"It's the city's tourism center, which, of course, is also biased."
subtitle-395710-398470-99	"They want you to come to the city, but it's it's less commercial."
subtitle-399790-406780-100	"So, again, we have a picture now of the ecosystem in which this website operates."
subtitle-407440-411850-101	"Now, is there anything at all before we move on?"
subtitle-412030-413740-102	"Is there anything at all we can do with this site?"
subtitle-414040-416900-103	"Is there any room for partnership with such a site?"
subtitle-416920-418780-104	"Can anyone think of a partnership?"
subtitle-421300-423670-105	"Yeah. [Someone] suggests Wikivoyage."
subtitle-424900-425960-106	"What would it look like?"
subtitle-425980-428730-107	"What could we possibly get from them?"
subtitle-428740-430150-108	"What could they get from us?"
subtitle-430600-434800-109	"Can anyone sketch – a single sentence – sketch a partnership with such a site?"
subtitle-444610-450340-110	"So you say "they get better coverage of their territory" and what do we get?"
subtitle-451070-452300-111	"We Wikimedia."
subtitle-463690-470290-112	""We get more information about places to visit in Ukraine, which perhaps we weren't"
subtitle-470290-476500-113	"too aware of or couldn't discern which ones are perhaps more of a tourist attraction than"
subtitle-476500-482770-114	"others, since these would be encyclopedic entries, so the emphasis wouldn't necessarily"
subtitle-482770-486850-115	"be the same as it might need to be in Wikivoyage." That's right."
subtitle-486940-490180-116	"They could point out to us content gaps."
subtitle-490420-495250-117	"They could say, "hey, you should be covering this site and this national park!" We also"
subtitle-495250-499210-118	"see here in the comments "contact with heritage institutions such as museums","
subtitle-499210-504400-119	"because they are already networked in Ukraine with all these city portals, etc.."
subtitle-504400-507540-120	"And these cities are eager to attract you to their city."
subtitle-507550-511390-121	"They may be very happy to connect us with the museum in the city."
subtitle-511660-512680-122	"That's a very good point."
subtitle-514210-517980-123	"[someone] says "we can get Ukrainian related content" and that's absolutely correct."
subtitle-517990-522640-124	"Remember, these are all tourist focused things, which means they all have these"
subtitle-522640-524770-125	"stunning photographs."
subtitle-524770-530860-126	"Of the hotels, but also of parks, of attractions, of the city, aerial views, all"
subtitle-530860-535180-127	"kinds of things that we as volunteers may have a hard time getting [in] professional"
subtitle-535180-540100-128	"quality. What if we can get them to re-license some of those photographs, so that"
subtitle-540100-542680-129	"they can be featured on Wikivoyage, even Wikipedia?"
subtitle-544760-548360-130	"Because of their interest, they're actually quite likely to agree."
subtitle-548360-552800-131	"At least the photos that were commissioned by them, that they own the copyright to."
subtitle-552830-555070-132	"That might be a great win-win, right?"
subtitle-555080-556880-133	"We get quality photography."
subtitle-558200-563720-134	"Of course the articles would remain neutral and we won't become –– we won't really share"
subtitle-563720-568670-135	"in their mission of being promotional about Ukraine, but we can certainly at least"
subtitle-568670-570950-136	"provide good photographs of things in Ukraine."
subtitle-571760-576740-137	"So actually there's quite a lot of potential room for partnership with even – I"
subtitle-576740-582320-138	"deliberately gave you this example of an obviously commercial obviously biased group"
subtitle-582320-587600-139	"– because actually if you think about it, there is a potential overlap of interests on"
subtitle-587600-592040-140	"this narrow segment where we can actually share."
subtitle-593090-599030-141	"So again, we learned all this, by the way, this is just a site I randomly chose for a"
subtitle-599030-600230-142	"previous presentation."
subtitle-600230-601280-143	"I haven't called them."
subtitle-601280-604340-144	"I've never been in touch. I've never tried to partner with them, just to be clear."
subtitle-604340-608960-145	"But it's the kind of thing I can learn just by looking at their website."