WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Evidence Toolkit: Statistics

@metadata	sourceLanguage "en" priorityLanguages "es" "fr" "ar" "ru" "zh" allowOnlyPriorityLanguages true description "video in Introduction to Partnership Building (computer-graded exercises) - Basics of partnership building for Wikimedia volunteers, with computer-graded exercises." label "WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Evidence Toolkit: Statistics"
display_name	"Evidence Toolkit: Statistics"
subtitle-1680-4800-1	"And now we'll zoom in a little bit to what that means."
subtitle-6530-12740-2	"Statistics are one of the major strengths of the Wikimedia platform, and many people don't"
subtitle-12740-19250-3	"realize it. Many of our partners actually don't enjoy access to such detailed"
subtitle-19250-21410-4	"statistics about their own platforms."
subtitle-21800-28340-5	"Very few museums, for example, have really great statistics about their objects, and"
subtitle-28340-32000-6	"when they were displayed, and when they were not displayed, and how many people are"
subtitle-32000-34100-7	"interested in which part of the museum, etc."
subtitle-34130-35960-8	"Some do, but many don't."
subtitle-36200-40250-9	"Whereas we on the Wikimedia platform, because it is digital, we have excellent"
subtitle-40250-42230-10	"statistics about almost everything."
subtitle-42620-48140-11	"About editors, about readers, about topics, about topics across languages, about topics"
subtitle-48140-49300-12	"across time."
subtitle-49670-56120-13	"We have all these statistics and again, it's outside the scope of this course to give you"
subtitle-56120-58070-14	"in-depth tool demonstrations."
subtitle-58070-60260-15	"But, you know there are a lot of tools out there."
subtitle-60500-64970-16	"And statistically, I'm sure some of you don't know all the awesome tools that are out"
subtitle-64970-67130-17	"there. So I'm encouraging you to go and learn."
subtitle-67760-71210-18	"And I'm also including links to those tools in the slides here."
subtitle-71210-75830-19	"So afterwards, look at these slides, click on these links, make sure you know these"
subtitle-76010-80660-20	"excellent tools. Again, I just don't have enough time to really walk you through all of"
subtitle-80660-86750-21	"these tools. But for your evidence toolkit, you should gather a good range of relevant"
subtitle-86750-92750-22	"statistics, meaning statistics about your language Wikipedia, about your country, about"
subtitle-92750-98240-23	"coverage of your country, on maybe the neighboring language, about coverage of your"
subtitle-98240-104120-24	"country on Wikidata, whatever relevant statistics are in your context, and also"
subtitle-104330-106670-25	"partner-relevant statistics, right?"
subtitle-106670-113090-26	"If your partner cares about ecology, you should have specific statistics about ecology"
subtitle-113090-114170-27	"on Wikipedia."
subtitle-115340-117100-28	"Like we saw about New Zealand:"
subtitle-117110-120170-29	"The partner in New Zealand cares about performing arts."
subtitle-120170-125390-30	"So you should have some up to date statistics about our coverage and our media"
subtitle-125390-130610-31	"content about performing arts in New Zealand, maybe even performing arts in New"
subtitle-130610-139070-32	"Zealand compared to performing arts in the United Kingdom, to better make the case."
subtitle-139070-145220-33	"But also, keep some global statistics as well, just to impress people with the sheer"
subtitle-145220-148340-34	"size and resilience of the global Wikimedia movement."
subtitle-148940-150110-35	"The really big numbers."
subtitle-150470-152420-36	"The 20 billion edits."
subtitle-152930-158330-37	"The number of images, the total number of media files on Commons."
subtitle-158570-161000-38	"68 million or however much it is now."
subtitle-161240-162830-39	"These are also good numbers to have."
subtitle-162830-167840-40	"But again, just to kind of impress about how big, how international we are; the really"
subtitle-167840-171380-41	"interesting numbers are the ones that are relevant to the local context and to the"
subtitle-171380-172730-42	"partner's context."
subtitle-173720-176930-43	"You might even spend some time to create some graphs."
subtitle-176960-179030-44	"Graphs are always nice to look at."
subtitle-179180-183020-45	"Well, some people are afraid of graphs, apparently, but graphs are a great way to"
subtitle-183020-186650-46	"give a split-second impression of impact."
subtitle-187460-189920-47	"For example, page views."
subtitle-189920-191540-48	"I'm sure most of you know the Pageviews tool."
subtitle-192530-197270-49	"You can stress that these are free tools that your partner can use – today!"
subtitle-197270-199520-50	"right now! – "you don't even need to partner with us."
subtitle-199520-200540-51	"They're available to you!"
subtitle-200540-203780-52	"You just didn't know!" That makes a good impression on people."
subtitle-203780-204980-53	"They go, "Wow, really?"
subtitle-205190-210200-54	"I can just use it without being involved with Wikimedia?" Yes, that makes a great"
subtitle-210200-211250-55	"impression. Wow."
subtitle-211250-213260-56	"We have these tools and we're sharing these tools."
subtitle-215630-220550-57	"So here are some quick examples of these tools."
subtitle-221720-224300-58	"The page views tool shows the readership data."
subtitle-224900-229580-59	"How much people are reading about certain topics and you can show some of those"
subtitle-229580-235220-60	"partner-relevant topics, maybe over the past year, so that the numbers are impressive, in"
subtitle-235220-241850-61	"a graph, chart a few ecological topics, for example, on a graph to show: if we put better"
subtitle-241850-245150-62	"content, that's how many people will read it in a year."
subtitle-245990-248600-63	"You can also use the Massviews tool."
subtitle-248600-250700-64	"Again, these are all links. You can click them later."
subtitle-250940-257690-65	"The Massviews tool, which shows you what is the most read topic within a category, which"
subtitle-257690-259580-66	"is potential insight for a partner."
subtitle-259850-264440-67	"Suppose you're talking to a museum or a historical society and you ask them "what is"
subtitle-264440-269090-68	"the most-- Actually, there's an example about this coming up so I'll leave it to that"
subtitle-269510-273080-69	". Siteviews tool shows you the overall readership in a language."
subtitle-273080-277400-70	"How many people overall read the Swahili Wikipedia, for example?"
subtitle-277400-280510-71	"This site will tell you, this tool will tell you."
subtitle-280510-286670-72	"Mediaviews and the newer MVC tool show you the impact of contributed media, meaning the"
subtitle-286670-290780-73	"images that have been uploaded to Commons, how often have they been used and how many"
subtitle-290780-293630-74	"times were the pages containing those images watched?"
subtitle-295160-300650-75	"And finally, the Userviews tool shows you the impact of individual contribution."
subtitle-300650-304760-76	"This is especially relevant for Education programs or editathons, where you are"
subtitle-304760-306660-77	"encouraging individuals to contribute."
subtitle-306660-312180-78	"You can show them your own Userviews view to show them how many people read articles that"
subtitle-312180-314550-79	"I – this one person – have created."
subtitle-315600-317340-80	"There's also the tool Glamorous."
subtitle-317790-319170-81	"Again, click on these tools."
subtitle-319170-321780-82	"If you don't know them, you should get familiar with them."
subtitle-321780-324400-83	"They can help you in your evidence toolkit."
subtitle-324420-326400-84	"Here are some examples."
subtitle-326670-335490-85	"What if I ask you what are the most read articles about monuments in Ghana?"
subtitle-337790-341390-86	"Most of you have no hope of knowing because you don't know any monuments in Ghana."
subtitle-341390-343250-87	"But the Ghanaians among you may have some guesses."
subtitle-344420-350040-88	"Well, we don't need to guess because Wikipedia will tell us!"
subtitle-350040-356150-89	"We can use the Massviews tool, on Category:Monuments and memorials in Ghana."
subtitle-356750-360530-90	"And maybe some of you were thinking of the Black Star Gate, for example, because it's"
subtitle-360530-365730-91	"perhaps the most iconic monument in Accra."
subtitle-365750-372710-92	"But actually, the article about the Kwame Nkrumah mausoleum is read way more than the"
subtitle-372710-374660-93	"article about the Black Star Gate."
subtitle-375290-377630-94	"And I know this now because I've used this tool."
subtitle-378230-383720-95	"I might not have been able to guess it, and neither maybe would the Ministry of Tourism"
subtitle-383720-390080-96	"in Ghana. But here we have this free insight, given to us by these free tools: an"
subtitle-390080-394130-97	"average of 38 times every day someone is reading about this mausoleum."
subtitle-396140-400400-98	"So that's a quick example of the kind of thing we can show a partner, of course,"
subtitle-400400-402350-99	"something relevant to their context."
subtitle-402560-408200-100	"What if we want to know how many times a day are people reading an article you created?"
subtitle-408200-414350-101	"Again, this is more relevant for encouraging people to edit, rather than for institutions,"
subtitle-415790-417860-102	"but it's very relevant for Education partnerships."
subtitle-419030-428540-103	"So if we look at one of our peers from Ghana, she has created 209 articles and on"
subtitle-428540-436490-104	"average, every day, 1400 times someone reads an article she started."
subtitle-436940-438740-105	"How about that? That's really impressive."
subtitle-438980-446960-106	"I mean, there are bloggers and journalists who don't enjoy 1400 readers every day."
subtitle-447890-449750-107	"But this Wikipedian does."
subtitle-450650-457040-108	"And again, you can also see which of the 209 articles are the most popular."
subtitle-457560-461900-109	"It turns out a lot more people want to read about [topic] – I don't know who that is –"
subtitle-461900-464170-110	"than about [other topic]."
subtitle-464990-471290-111	"Turns out! Again, the kind of example of the impact and example of the insight that you"
subtitle-471290-472550-112	"can get from these tools."
subtitle-472580-474080-113	"Here's another colleague of ours."
subtitle-474080-480560-114	"He's been around much longer and has created more articles, 1583 articles, and you can see"
subtitle-480560-487700-115	"that 6200 times a day someone reads something that our colleague has created."
subtitle-488780-490460-116	"That's pretty impressive statistics."
subtitle-490460-495290-117	"And you can show that to people to really prove to them with numbers, this really"
subtitle-495290-500690-118	"matters. Maybe you think, "eh, who would ever read about Hinkley Point C nuclear power"
subtitle-500690-503180-119	"station?" I mean, it's not Lady Gaga or whatever."
subtitle-503750-508880-120	"It doesn't sound like a popular topic, but it turns out 376 times a day someone is"
subtitle-508880-510990-121	"looking that up! Okay."
subtitle-511300-516160-122	"So again, I hope that clarifies the potential of these tools."
subtitle-516670-524320-123	"Additional sources for statistics are the Denelezh service, and the Wikidata content"
subtitle-525040-526990-124	"monitoring biases dashboard."
subtitle-527020-531670-125	"These are two excellent tools to demonstrate gender gap, geography, gap, and all kinds of"
subtitle-531670-533440-126	"other content gaps."
subtitle-533830-535390-127	"Gaps in what we cover."
subtitle-537220-541750-128	"So again, if that is relevant to your partner, if they care about content gaps, you"
subtitle-541750-543790-129	"can use these to make some points."
subtitle-544450-549100-130	"There's also a more difficult tool, but very interesting one about cultural content."
subtitle-549100-555670-131	"Meaning how well does, for example, French Wikipedia cover content about Serbia, for"
subtitle-555670-560500-132	"example? You can kind of make all these cross checks using this tool."
subtitle-560500-561850-133	"It's a little-known tool."
subtitle-561880-563650-134	"I encourage you to click it and play with it."
subtitle-568700-570230-135	"Well, this is an example of that tool."
subtitle-570230-580010-136	"You can see here that, for example, there are 6.7 times more male politicians"
subtitle-580010-583100-137	"documented on Wikidata than female politicians."
subtitle-585230-592970-138	"And there are three times as many writers, male writers as women writers, etc., etc.."
subtitle-593000-594350-139	"Again, these are just some interesting numbers."
subtitle-595070-598250-140	"And the interesting thing here is the number and the change in it."
subtitle-598430-603110-141	"We don't necessarily have to aspire to complete equality."
subtitle-603500-606230-142	"I mean, Wikipedia and Wikidata reflect reality."
subtitle-606920-611420-143	"In reality, there are more male politicians than women politicians, but we can maybe"
subtitle-611420-615530-144	"change that number a bit, move that needle, make sure that all the notable women"
subtitle-615530-619080-145	"politicians are documented, etc.."