WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Studying a prospective partner

@metadata	sourceLanguage "en" priorityLanguages "es" "fr" "ar" "ru" "zh" allowOnlyPriorityLanguages true description "video in Introduction to Partnership Building (computer-graded exercises) - Basics of partnership building for Wikimedia volunteers, with computer-graded exercises." label "WikiLearn - Introduction to Partnership Building (computer-graded exercises) - video: Studying a prospective partner"
display_name	"Studying a prospective partner"
subtitle-960-4260-1	"So this is assignment number four."
subtitle-4290-7500-2	"Again, shouldn't take you much more than half an hour."
subtitle-7770-9450-3	"No more than an hour, tops."
subtitle-11670-16350-4	"Moving on to our final subject for the day."
subtitle-16440-19650-5	"And this is about studying our prospective partners."
subtitle-20160-29640-6	"So we've had a list of prospective partners, and now we zoom in a little more, because"
subtitle-29640-34410-7	"partnerships are not just based on benefit, as we've discussed so far, but also on trust"
subtitle-35190-40050-8	". Before people partner with you, they need to trust you, at least tentatively trust you."
subtitle-40860-45330-9	"Establish trust. One of the best things you can do sometimes – even just to get their"
subtitle-45330-51360-10	"attention – one of the best things you can do is to demonstrate that we understand the"
subtitle-51360-56460-11	"partner, that we speak their language, that we know what they care about."
subtitle-56580-62520-12	"The partner, quite apart from what we care about, from what we want from them, we first"
subtitle-62520-64890-13	"need to show that we know, we understand them."
subtitle-66950-74810-14	"And to do that, we need to actually spend time studying our potential partner, and we"
subtitle-74810-80480-15	"should try to do so as much as possible on the partner's terms, regardless of the"
subtitle-80480-81890-16	"partnership we're interested in."
subtitle-82190-87860-17	"We need to somehow curb our enthusiasm, our eagerness to already think about, "Oh, and"
subtitle-87860-92450-18	"you'll give us this and we'll do that...", put that aside and try to really pay"
subtitle-92450-98150-19	"attention to what the partner cares about, what the partner is doing, including in"
subtitle-98150-104570-20	"fields and areas that you, the Wikipedians, are less interested in; because the partner"
subtitle-104990-106280-21	"is interested in it!"
subtitle-106700-112280-22	"So really put aside your idea about the partnership and just try to understand this"
subtitle-112280-117680-23	"partner as an organization or as a group: what they want, what they care about."
subtitle-118340-119960-24	"And this thing does take time."
subtitle-119960-122750-25	"I told you the stakeholder mapping shouldn't take a lot of time."
subtitle-122750-124700-26	"This activity does take time."
subtitle-124700-125840-27	"So how do we do it?"
subtitle-126050-128360-28	"And I want to really demonstrate a technique here."
subtitle-131520-137700-29	"The technique is reading or listening to your partner in their own words."
subtitle-137970-145080-30	"You need to look up your partner's self descriptive documents; for example, their"
subtitle-145080-149850-31	"mission statement. We now know all about the mission statement and how a well crafted"
subtitle-149850-151950-32	"mission statement really expresses quite a lot."
subtitle-152860-158280-33	"So we should read the mission statement of your prospective partner, if they have one."
subtitle-158850-163950-34	"Maybe they have an annual report, maybe last year's annual report, that is public, that"
subtitle-163950-166710-35	"you can read, just their official website."
subtitle-166890-167940-36	"What does it say?"
subtitle-169110-174540-37	"Maybe they don't have much of a mission statement and stuff, but they gave a speech,"
subtitle-174540-175590-38	"or an interview."
subtitle-175590-181680-39	"I say speech or interview, not a newspaper article about a speech or an interview."
subtitle-181680-184260-40	"Is the partner speaking in their own voice?"
subtitle-184560-185970-41	"This is what we're looking for here."
subtitle-186210-190410-42	"A speech or an interview where the partner or representatives of the partner are"
subtitle-190410-195960-43	"actually expressing themselves, the partner's, the organization's views, wishes,"
subtitle-195960-197220-44	"plans, etc."
subtitle-197940-199500-45	"This is what we're looking for."
subtitle-200100-205050-46	"And why is it important to pay attention to the self description?"
subtitle-205050-211530-47	"Why am I making such a point of looking for the way the partner speaks about themselves?"
subtitle-212190-219630-48	"The reason is you learn a lot by looking and reading and listening to how people describe"
subtitle-219630-221430-49	"themselves in their organizations."
subtitle-221430-225930-50	"We've already gotten a bit of a taste of it by doing the exercise about our own groups,"
subtitle-225930-227730-51	"and now we're going to do an exercise."
subtitle-227730-230700-52	"I'm going to demonstrate reading about other organizations."
subtitle-236270-239660-53	"Additionally, you want to read about your partner."
subtitle-240440-246830-54	"So the first segment is reading the partner in their own words, whether on their site or"
subtitle-246830-248030-55	"on the mission or whatever."
subtitle-248030-249770-56	"But then you supplement it."
subtitle-249770-253160-57	"You add to that reading about your partner."
subtitle-253160-257410-58	"You want to find descriptions of your partner and their work by others."
subtitle-257420-265610-59	"This could be news coverage, but I want you to try to distinguish PR – public relations –"
subtitle-265610-267800-60	"from actual reportage."
subtitle-268640-274430-61	"Very often you see something in the news, in a news website or a newspaper or something,"
subtitle-274430-277430-62	"but in fact, it is a glorified press release."
subtitle-278360-283400-63	"For those who don't know, the press release is a piece of communication issued by an"
subtitle-283400-291140-64	"organization sent to media vessels with the goal of having them publish it, with"
subtitle-291140-296180-65	"variations, or at least publish a story and article based on the press release."
subtitle-298380-302100-66	"Those of you who have some experience with this know that sometimes the press release is"
subtitle-302100-304650-67	"published literally as-is."
subtitle-305310-307080-68	"In other cases, they rewrite it a little bit."
subtitle-307320-311280-69	"Sometimes they even pick up the phone or an email and ask a few follow up questions and"
subtitle-311280-316350-70	"then write an article still largely based on the press release; in other words, largely"
subtitle-316350-321420-71	"expressing what the organization wanted to express in the first place."
subtitle-321900-324180-72	"So that's one kind of coverage."
subtitle-324180-328680-73	"But there is another kind of coverage where a real journalist, a real reporter, is"
subtitle-328680-333810-74	"actually doing reporting, is actually investigating, covering, asking questions,"
subtitle-333810-338700-75	"interviewing, and then putting together a story that didn't start as a press release"
subtitle-338700-340320-76	"coming from the organization."
subtitle-340710-344700-77	"Now, it is out of scope for us to really learn how this all works."
subtitle-344700-348270-78	"This is kind of a communications training that we will leave for another opportunity."
subtitle-348270-353550-79	"But I'm just calling out that not every piece of coverage in the news is objective"
subtitle-353550-358260-80	"reporting. Very often, if you scratch it a little bit, you will see it's basically a"
subtitle-358260-359940-81	"press release, it's basically a promotional piece."
subtitle-361440-368520-82	"But you may want to find what other partners of your partner are writing about them, even"
subtitle-368520-370380-83	"if the other partners are completely irrelevant."
subtitle-370890-375870-84	"For us as Wikipedians, it's still interesting to learn about your potential"
subtitle-375870-380040-85	"partner from other groups that have partnered with them, even if they partnered"
subtitle-380040-382440-86	"about irrelevant things."
subtitle-382440-386130-87	"It's interesting to see how they describe the partner, how they describe working with"
subtitle-386130-388170-88	"the partner, etc."
subtitle-388170-393150-89	"And you can also find descriptions of your partner from the beneficiaries of the"
subtitle-393150-398550-90	"partner's work, like the general public or the specific parts of society that this"
subtitle-398550-401430-91	"partner organization serves or interacts with."
subtitle-402540-404850-92	"Again, I don't have a recipe for you to follow here."
subtitle-404850-409050-93	"It's a very general description, but I hope you get the point, as distinct from the"
subtitle-409050-411180-94	"documentation from the partner."
subtitle-411180-417060-95	"We also want to see what we can find on the open Internet about the partner."